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    nd-by-hand; sometimes it's difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and pro
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    When and why should you, the author, take care of your own book marketing and promotion?

    Has your "child" been born? Is your book printed or your e-book created in PDF? It's beautiful, of course, isn't it? Now what do you do to bring it to people, to let them read and enjoy it? In other words, 5% of work - writing - is behind you, but 95% of work - book marketing - is still ahead.

    What's the most common mistake new authors make? They start thinking of selling their book only after it's printed. There are a lot of activities that could and should be done prior to publication date, but we'll talk here now about book marketing and promotion after publication.

    Marketing and promotion go hand-by-hand; sometimes it's difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and prom

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    s beautiful, of course, isn't it? Now what do you do to bring it to people, to let them read and enjoy it? In other words, 5% of work - writing - is behind you, but 95% of work - book marketing - is still ahead.

    What's the most common mistake new authors make? They start thinking of selling their book only after it's printed. There are a lot of activities that could and should be done prior to publication date, but we'll talk here now about book marketing and promotion after publication.

    Marketing and promotion go hand-by-hand; sometimes it's difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and pro

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    book marketing - is still ahead.

    What's the most common mistake new authors make? They start thinking of selling their book only after it's printed. There are a lot of activities that could and should be done prior to publication date, but we'll talk here now about book marketing and promotion after publication.

    Marketing and promotion go hand-by-hand; sometimes it's difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and pro

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    ivities that could and should be done prior to publication date, but we'll talk here now about book marketing and promotion after publication.

    Marketing and promotion go hand-by-hand; sometimes it's difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and pro

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    nd-by-hand; sometimes it's difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and promotion concentrates on making people become interested in buying your book.

    And you, the author, are the one who is in charge of book marketing and promotion, as a responsible parent of your brain child, your work.

    If you were published by a big publishing company, the company takes care that your book appears in big bookstores, and that's the end most of the time. It's mostly your own problem from then on, as little promotion is often done for new authors by big publishing companies.

    The shelf life of a book in a store is often very short - typically about half a year. After that it'll be "remaindered." No more promotion. No sales. That's how your book can breathe its last breath in si

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