Tags |
|
|
Links |
|
|
Add You - Reducing Customer Resistance to Your Product or Service
There has been a lot of talk recently about American jobs moving overseas…offshoring is the buzzword for it. During difficult economic times it is often easy to find a scapegoat to blame for a downturn in jobs. While government reports and politicians try to downplay the impact, offshoring is something to take seriously. This article will discuss the permanent effect offshoring will have on U.S. jobs and what you can do to make sure it doesn’t happen to you.Economic crises of the last thirty years have tended to blames overseas competitors for America’s financial woes. During the seventies it was foreign steel to blame and during the eighties it was foreign agriculture. The current trend of moving American jobs overseas, particularly to India, The Phillipines and other developing nations has been troubling to many. While some people think this is a temporary situation, shifts in the American economy and world politics indicate otherwise.One of the effects of the collapse of the Soviet Union and the end of the Cold War has been the increased globalization of trade. On this continent, economic borders have opened up due to the North America Free Trade Act (NAFTA). In Europe, the collapse of
3. Educate the customer. The more people know, the more confident they are about making good decisions. If you want to make sales, make sure that you provide as much relevant information as possible. Ask the prospect what problems they have. Then, showcase your product’s features and benefits, giving plenty of examples, testimonials, and other types of information that supports the claims you are making. If you’re offering a tangible product, you might consider giving them a sample; if you’re offering a service, you might give them a complimentary experience. Anything that you can do to give the prospect a real lif
This month we discuss what so many professionals miss with their prospects and that often cause surprises after the project has started. It is discussing the pains of change with clients. The problem is that very often clients invite your to their sinking ships hoping that you get their sinking ships into smooth cruising mode again within a day or two, and often for a competitive(ly low) fee.And when this doesn’t happen (According to Dr. Edgar Schein, over 90% of consulting projects fail because of undisclosed events, non-discussable and lack of action on clients’ sides), very often consultants get blamed for failing to achieve the projected results. But who is in the driving seat? You or the client? Who is the decision maker? No, not you? Thus final outcomes cannot be in your hands. And you must communicate this to your clients.However, making consultants responsible for the outcomes of their clients’ projects is just as futile as making parents single-handedly responsible for their kids’ accomplishments. Consultants, just like parents, are not the ultimate decision-makers.You can't even guarantee whether or not your clients get out of bed in the morning let alone wh
When we resist things, sometimes we miss out on opportunities – opportunities to work with new people, attract new customers, or even pursue a new product or service idea which could catapult us to new levels of success.
There is a high price for resisting things, for resisting change. It costs us time, money, and energy. It can lead to misused resources, poor performance and decreased productivity as our energies are used to resist rather than to accept change.
Moving through resistance is all about having a strong vision for what you want for your business and then taking intentional action steps to consciously move towards that goal. What are you resisting in your business when it comes to marketing your products and services? And, what can you do today to move through it?
1. Look at your own resistance. Often times, looking within ourselves provides us the answers to situations that occur outside of us. The very things we may be having trouble accomplishing in our business might directly correlate to our own internal blocks. We need to take the time and be introspective. One of the best ways to get clear on what we resist is to write down what we resist, why, what it prevents us from accomplishing, and one or two things we can do to break through that resistance. This work plan not only provides us with clarity around what keeps us stuck, but it may provide us with a way to move through it. And, just as important, by examining our own resistance, we become more aware of what types of resistance our current and prospective customers may face. Some of the techniques we use with ourselves may also prove helpful to them.
2. Listen to what the customer needs. Humans need to be acknowledged. By listening closely and carefully to your customers needs, you’ll be better able to provide solutions that speak to their desires. We can’t solve a problem until we know fully what the problem is. Ask lots of questions, come from a place of curiosity, and practice silence so that you give others the space they need to express themselves. People have a critical need to be heard. When you are the one giving them that opportunity, they will automatically be more receptive to what you have to say. Reduce customer resistance by giving them an opportunity to talk.
3. Educate the customer. The more people know, the more confident they are about making good decisions. If you want to make sales, make sure that you provide as much relevant information as possible. Ask the prospect what problems they have. Then, showcase your product’s features and benefits, giving plenty of examples, testimonials, and other types of information that supports the claims you are making. If you’re offering a tangible product, you might consider giving them a sample; if you’re offering a service, you might give them a complimentary experience. Anything that you can do to give the prospect a real life
In today’s business world, the pressure for financial performance has created a supercharged atmosphere in which the only goal seems to be to make as much cash as fast as possible. Few industries have changed under this pressure as much as the advertising industry.Industry professionals are caught in a crossfire between clients who demand ever increasing return on investment (which generally means lower price) and their own managers who seek ever escalating revenues. Today fewer people are doing more work than ever before and earning less. The resulting pressure has taken a lot of the fun out of a business that was traditionally focused on delivering big ideas and powerful solutions.The problem has been exacerbated over the last fifteen years as the ad agency business has gone public. Estimates vary, yet most agree that over ? of the U.S. advertising billings roll up to eight publicly traded agency holding companies. During the ‘90s, these financial enterprises bought almost every agency of size and character in America. An industry that once saw its revenues as a consequence of doing great advertising switched its priority to financial performance above all. The grind of quarter to quart
Moving through resistance is all about having a strong vision for what you want for your business and then taking intentional action steps to consciously move towards that goal. What are you resisting in your business when it comes to marketing your products and services? And, what can you do today to move through it?
1. Look at your own resistance. Often times, looking within ourselves provides us the answers to situations that occur outside of us. The very things we may be having trouble accomplishing in our business might directly correlate to our own internal blocks. We need to take the time and be introspective. One of the best ways to get clear on what we resist is to write down what we resist, why, what it prevents us from accomplishing, and one or two things we can do to break through that resistance. This work plan not only provides us with clarity around what keeps us stuck, but it may provide us with a way to move through it. And, just as important, by examining our own resistance, we become more aware of what types of resistance our current and prospective customers may face. Some of the techniques we use with ourselves may also prove helpful to them.
2. Listen to what the customer needs. Humans need to be acknowledged. By listening closely and carefully to your customers needs, you’ll be better able to provide solutions that speak to their desires. We can’t solve a problem until we know fully what the problem is. Ask lots of questions, come from a place of curiosity, and practice silence so that you give others the space they need to express themselves. People have a critical need to be heard. When you are the one giving them that opportunity, they will automatically be more receptive to what you have to say. Reduce customer resistance by giving them an opportunity to talk.
3. Educate the customer. The more people know, the more confident they are about making good decisions. If you want to make sales, make sure that you provide as much relevant information as possible. Ask the prospect what problems they have. Then, showcase your product’s features and benefits, giving plenty of examples, testimonials, and other types of information that supports the claims you are making. If you’re offering a tangible product, you might consider giving them a sample; if you’re offering a service, you might give them a complimentary experience. Anything that you can do to give the prospect a real lif
In addition to enteral nutrition claims for medical billing, there are also claims that fall under the category of parenteral nutrition. These claims are sent using GP0 records instead of GE0 records. The first question that many people ask is what the difference is between enteral nutrition and parental nutrition. So before we go into the GP0 CMN in detail, a brief explanation of the differences between the two is probably in order.Enteral nutrition is where the feeding of the patient is done through feeding tubes. The food still goes through the patient's digestive system, including the stomach. With parental nutrition, the method of feeding is done by intravenous. The food totally bypasses the digestive system. This type of feeding is usually done with patients who have just had surgery and can't have any food go through their stomach. It is also done in cases where the patient is critically ill. Having cleared that up, we'll now go into our detailed review of the GP0 record.GP0 field 1, positions 1 - 3, is the record type. This field is to be filled with GP0. Note: This record must come after the F records for this patient and claim. Failure to do this will result in the c
2. Listen to what the customer needs. Humans need to be acknowledged. By listening closely and carefully to your customers needs, you’ll be better able to provide solutions that speak to their desires. We can’t solve a problem until we know fully what the problem is. Ask lots of questions, come from a place of curiosity, and practice silence so that you give others the space they need to express themselves. People have a critical need to be heard. When you are the one giving them that opportunity, they will automatically be more receptive to what you have to say. Reduce customer resistance by giving them an opportunity to talk.
3. Educate the customer. The more people know, the more confident they are about making good decisions. If you want to make sales, make sure that you provide as much relevant information as possible. Ask the prospect what problems they have. Then, showcase your product’s features and benefits, giving plenty of examples, testimonials, and other types of information that supports the claims you are making. If you’re offering a tangible product, you might consider giving them a sample; if you’re offering a service, you might give them a complimentary experience. Anything that you can do to give the prospect a real lif
How you answer your phone can make or break your company. In the age where the Internet has become indispensable, the good old telephone is still a favourite when it comes to customer service. People still like speaking to a person rather then sending emails and wondering when they’re going to get a response. The telephone is quicker and more enjoyable to use for a lot of clients.Being such an important business tool, the telephone, if used properly, can turn enquiries into long time business. When training new staff, make sure you spend time training them on how the calls should be answered. Here are some tips for you to consider:1. Make sure every one in your company answers the same way – mentioning their name and the name of your company in a courteous way. For example: “Good morning name of your company this is Samantha, how can I help you?2. Make sure that you smile and sit up straight when you answer. That will insure you speak clearly and send out a welcoming and positive voice to the person calling.3. Answer the call by the second ring.4. If the person the caller is after is on another line, give him an option of either waiting or taking a message.5
2. Listen to what the customer needs. Humans need to be acknowledged. By listening closely and carefully to your customers needs, you’ll be better able to provide solutions that speak to their desires. We can’t solve a problem until we know fully what the problem is. Ask lots of questions, come from a place of curiosity, and practice silence so that you give others the space they need to express themselves. People have a critical need to be heard. When you are the one giving them that opportunity, they will automatically be more receptive to what you have to say. Reduce customer resistance by giving them an opportunity to talk.
3. Educate the customer. The more people know, the more confident they are about making good decisions. If you want to make sales, make sure that you provide as much relevant information as possible. Ask the prospect what problems they have. Then, showcase your product’s features and benefits, giving plenty of examples, testimonials, and other types of information that supports the claims you are making. If you’re offering a tangible product, you might consider giving them a sample; if you’re offering a service, you might give them a complimentary experience. Anything that you can do to give the prospect a real lif
Having a great resume is the first critical step in a successful job search. Unfortunately, most people don’t know the best ways to get that resume noticed. In today’s job market, where you are competing with hundreds of other resumes, knowing the right way to distribute your resume can make all the difference.First of all you need to get organized and stay organized. When you get that call from the 200 resumes you sent out, you need to make sure you are ready to show that you know all about the company that’s calling. So keep a log detailing the name of the company, the position advertised and the dates you contacted them along with any notes. (Readers may request a free log by e-mailing success@gotthejob.com).Next post your resume on the job boards. Note that the job boards are not the most effective way to get a job with most of them having an effectiveness rate of less than 3%. Nonetheless, they should be a part of your strategy. Put your resume on the large job boards and be sure to find the job boards that are specific to your profession as many employers are skipping the expensive giants and focusing their search.To post you
3. Educate the customer. The more people know, the more confident they are about making good decisions. If you want to make sales, make sure that you provide as much relevant information as possible. Ask the prospect what problems they have. Then, showcase your product’s features and benefits, giving plenty of examples, testimonials, and other types of information that supports the claims you are making. If you’re offering a tangible product, you might consider giving them a sample; if you’re offering a service, you might give them a complimentary experience. Anything that you can do to give the prospect a real life idea experience of how it will look and feel will serve to create a more receptive buying environment.
4. Practice relationship skills. No matter what anyone says, business is personal. Everything we do is personal because it impacts people – others as well as ourselves. Practicing relationship skills is critical to achieving business success. People buy from people they know, like, and trust. The only way these concepts can be experienced is by taking the time to build relationships with others. We need to invest our time and energy in others, before they will consider investing their money with us. There are many different relating skills, but among the most important are listening, acknowledging, coming from a place of curiosity, sharing of yourself (vulnerability), and having the mindset that your purpose is to serve others. These simple, yet powerful skills will do more to create a buyer than any product or service ever could.
5. Be responsive. Being responsive is all about putting the customer first. It is about creating an environment where the customer is served promptly. Make sure that you are well prepared for any encounter whether it is with a prospect or a current customer. Be confident in all of your communications. Know the features and benefits or your products or services. Have client testimonials or references readily available. Return telephone calls and answer email promptly. Always have a smile on your face, whatever you’re doing. Our attitude has a way of showing through even when no one can see us. By being responsive, prospects and customers, alike, will feel that they are valued. There is no better way to build a long-term customer relationship than by putting others first.
6. Make it easy. One of the easiest ways to reduce buyer resistance is to make it easy. That starts with the very first encounter that you have. If you’re meeting someone in person, make sure your sales presentation is easy to understand. Make it clear what you are offering and what the next steps are should the prospect show interest. If you’re presenting something in another media, like through a flyer, brochure, advertisement, or even your website, make sure that you clearly spell out the features and benefits. If appropriate provide various pricing options. Make sure everything is easily explained and backed up by appropriate references, testimonials, complete contact information and other substantive content. Most importantly, make sure it’s easy for someone to figure out how to buy from you – by calling
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/15895/addyou-Reducing-Customer-Resistance-to-Your-Product-or-Service.html">Reducing Customer Resistance to Your Product or Service</a>
BB link (for phorums):
[url=http://www.addyou.info/article/15895/addyou-Reducing-Customer-Resistance-to-Your-Product-or-Service.html]Reducing Customer Resistance to Your Product or Service[/url]
Related Articles:
Yellow Page Jabberwocky for Business People
Do Your Very Best in All Things -- Because Someone Is Looking....
Bookmark it:
|