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Add You - Ain't We Wonderful!
Change Management: Clear, Strong Goals of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services might be to the cusFed up with the performance of your organisation? Ask and you may find that your organisation is fed up with you as its leader. Provide your organisation with some strong, clear goals and the wherewithal to achieve them and you may find the performance of your organisation improves dramatically.Human beings need to belong. According to Maslow, the need to belong is a You're Bright And Talented -- TooT Your Own Horn -- It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. You think this is a joke? Recent research shows that something like 60% of businesspeople place more importance on what they will get from a transaction than on what their customers will benefit.Obviously, there are RIGHT ways to move UP the ladder. Being in the right place certainly has tremendous benefits. YOU have to “kinda” find ways to be at the right place at the opportune time.An important suggestion is to be very careful with whom YOU keep company. Select your MODEL or “confident” carefully. Do not think that everyone has YOUR best interest at hear In essence, their profitability is more crucial to them than is customer satisfaction. And it shows. If you are in any doubt about this, cast your eyes over the myriad of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services might be to the cust Short Term Goals, Long Term Planning ds, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. You think this is a joke? Recent research shows that something like 60% of businesspeople place more importance on what they will get from a transaction than on what their customers will benefit.An article in the Atlanta Journal & Constitution on July 19th featured Eddie Turner, owner of the small business, Footwhere, which sells dirt from various locations in the form of keychains. Turner discusses how the 1996 Olympic Games provided a boost to his business, but noted that “the devotion of so much time to those projects sometimes alienated longtime customers,” acco In essence, their profitability is more crucial to them than is customer satisfaction. And it shows. If you are in any doubt about this, cast your eyes over the myriad of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services might be to the cus Keeping Your Customers Loyal hows that something like 60% of businesspeople place more importance on what they will get from a transaction than on what their customers will benefit.Loyal customers are at the base of every successful business whether online or offline. So every business from the very beginning of time has tested and tried many different methods to keep customers loyal to their business and keep them away from their competition. Loyal customers will undoubtedly bring you new business at no cost to you. The loyal customer will always brag In essence, their profitability is more crucial to them than is customer satisfaction. And it shows. If you are in any doubt about this, cast your eyes over the myriad of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services might be to the cus I Beg Your Pardon nce, their profitability is more crucial to them than is customer satisfaction. And it shows.The woman tapped her foot as she waited for assistance. The young man continued his personal conversation on the phone. The woman cleared her throat. He glanced in her direction before turning his back.“May I have some help, please?” she asked.He whispered into the receiver, “Just a second,” before covering the mouth piece. “I’ll be with you in a bit.” He If you are in any doubt about this, cast your eyes over the myriad of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services might be to the cus Business Cards: The Other Side of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services might be to the customer.All of us have business cards. Most of us have standard-size cards, printed on one side. How much more mileage could you get from your cards by using both sides?There are lots of uses for the back of a business card. Why not try one (or more) of these? If you print your own business cards on the computer, you can make short runs of different types and see what works b Certainly, they pay lip-service to customer satisfaction, but beneath this thin veneer of eye-shine is the belief, probably implanted at birth, that their bottom line takes precedence over everything. Oddly, advertising agencies are among the worst offenders in this respect. Their promotional material illustrates what great work they have done, and states how many millions they billed in the last financial year, but none (and I mean none) tell you how much product their efforts have helped shift. To put it another way, none bother to demonstrate what benefit their services have been to clients. While I am on the subject, there’s somet
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