Creating Brand Awareness through Effective Brand Names & Symbols
There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of ‘Brand Name’, that is, a word, letter or a group of words such as AOL, Intel Pentium III etc to project their companies. Sometimes such words, symbols or marks are legally registered and c

Beware of Free E-mail Address for E-store Orders
October 20, 2005: You should be scared of spam-bots missions that complete orders with free e-mail account addresses this Halloween. Products in your estore are at risk and 'Free Email Accounts' are often an indicator. Free email accounts are often used in fraudulent activity such as stolen credit cards, bank accounts and company credit information.If you own a website with an estore, beware of users with free email addr

Social Networking - Are You A Part Of It Yet?
The past couple of years have seen an explosion of sites that are known as Community or Social Networking websites. These sites are intrinsically involved in the rapid development of the Web 2.0 phenomena, hence our interest in them.No doubt, if you are familiar with Social Networking sites, and have perhaps used them before, you will already be fully aware of their levels of popularity and the reason for such popularity.s an author about 20 seconds to make a good impression on a potential reader. How will your title measure up in those few seconds?

Does your title do its job well? I mean does it help explain what‘s in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book’s magnetic pulling power. Some even say at least half of your book’s success can be attributed to its title.

Use these top two title sizzlers and sell more books than you ever dreamed.

1. Allow reader benefits to drive your title.

A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit.

Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less str

or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book’s magnetic pulling power. Some even say at least half of your book’s success can be attributed to its title.

Use these top two title sizzlers and sell more books than you ever dreamed.

1. Allow reader benefits to drive your title.

A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit.

Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less str

title sizzlers and sell more books than you ever dreamed.

1. Allow reader benefits to drive your title.

A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit.

Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less str

the problem-solution approach. Master (A) this skill or technique and get (B) this benefit.

Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue.

Napoleon Hill’s “Think and Grow Rich” or Dottie Walter’s “Speak and Grow Rich” both instantly communicate the benefit of reading their book. They used the benefit driven, problem solution approach: Do this and get that.

Psychological studies have proven that there are certain words that can help you connect to your potential readers and motivate them to buy from you. Here’s a list of words that can help you connect:

Free, Sale, How to, Healthy, Love, Now, Discover, Guarantee, Safe, Value, Introduce, Natural, New, Fun, Easy, Fast, Benefits, Save, Your, Precious, Right, Gain, Proven, Secret, You, Money, Penetrate, Solution, Alternative, Happy, Suddenly, Magic, Security, Advice, Proud, Comfortable.

Use these words to help express your book’s benefits rather than its features. For example, don’t say “This book has x, y, z features”…instead say “T