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Add You - Fans, Not Customers
Spirituality is a therapeutic form that is often ignored, but yet plays an important part in healing. Many religions believe that the body and spirit are inseparable until death. Complementary medicine recognises this importance. Although rejected from traditional science and medicine, it is still recognised that the mind or spirit of an individual can determine life or death, sickness or health. It is observed that when a patient is denied his expression of belief and faith, healing stagnates and often deteriorates. Spirituality is often used synonymously with religion. Religion is an outward expression and response encased in traditional beliefs and practices.The world’s seven great religions – namely, Christianity, Judaism, Hinduism, Confucianism, Taoism, Buddhism and Islam - amongst them account for a following of over 75 per cent of the world’s population in one or other of their many manifestations. They have all endured in a form not far removed in essence from their original manifestation for
Aha! In
There are of course, many mystery shopping agencies that will sell you their bells and whistles approach, whereby ‘experienced’ researchers will descend on a business and collect information relating to products and services.If we consider the cost base on this factor alone, it doesn’t take a genius to work out that it is out of reach for most ‘new’ and ‘growing’ companies. However, without some kind of customer feedback mechanism profitable growth can be limited by bad service and poor customer perception.Today, so much money is spent on sales and marketing, but the importance of the customers’ perception can easily become forgotten. Bad customer perception is like having the taps open in a sink with no plug. Then there's the unrelenting 'sales push. 'Sales/telesales people targeted with more and more conversions, high advertising budgets with little evaluation of their effectiveness. All of these things cost businesses’ money.What if customer satisfaction could be measured almost immediately after the sale
And each day when I look at those faded pieces of cardstock, I don’t just think about some of the greatest memories of my life.
I think about being a fan.
A fan who would stop at nothing to watch his favorite bands play live - even if he’d already seen them 8 times before; even if he had to drive three hours each way; even if he had to skip school to wait in line to get tickets; and even if it meant staying out all night and failing his marketing exam the next morning.
Because that’s what fans do.
But does the term “fan” ONLY refer to a music lover, sports enthusiast or dedicated follower of a performing art? What about business?
Let’s ask Webster. It defines a fan as an “enthusiastic devotee or an ardent admirer or enthusiast.” They also have related words for fan like: addict, aficionado, buff, bug, devotee, enthusiast, fanatic, fancier, fiend, freak, lover, maniac, nut, groupie; admirer, collector, connoisseur, dilettante; authority, expert; cultist, disciple, follower, votary; backer, patron, promoter, supporter; partisan, zealot; booster, rooter and well-wisher.
Aha! Int
When you go on to legally form your own business, you will in many cases be faced with a few options: registering an llc, a corporation, a partnership or just be self employed. The option of forming an llc is the one discussed in this article, as it is probably the best one in many situations.LLC stands for Limited Liability Company. That means that the company is a separate legal entity from the person who founded it. The meaning is that the person cannot be personally responsible for the losses the company accumulates (except for his personal investment in the company). It also means that the company itself can be sued legally for matters that concern it's activity, and again, the person who owns and/or controls the company is not responsible (with a few exceptions).LLC's also enjoy several tax benefits. The person who controls the LLC is required to pay tax only once on the LLC's profits. He is than exempt from paying any personal tax on the profits he gains from his LLC company.Other advantages LLC's hav
And each day when I look at those faded pieces of cardstock, I don’t just think about some of the greatest memories of my life.
I think about being a fan.
A fan who would stop at nothing to watch his favorite bands play live - even if he’d already seen them 8 times before; even if he had to drive three hours each way; even if he had to skip school to wait in line to get tickets; and even if it meant staying out all night and failing his marketing exam the next morning.
Because that’s what fans do.
But does the term “fan” ONLY refer to a music lover, sports enthusiast or dedicated follower of a performing art? What about business?
Let’s ask Webster. It defines a fan as an “enthusiastic devotee or an ardent admirer or enthusiast.” They also have related words for fan like: addict, aficionado, buff, bug, devotee, enthusiast, fanatic, fancier, fiend, freak, lover, maniac, nut, groupie; admirer, collector, connoisseur, dilettante; authority, expert; cultist, disciple, follower, votary; backer, patron, promoter, supporter; partisan, zealot; booster, rooter and well-wisher.
Aha! In
A leather jacket is a waist or thigh length coat made using leather. Leather jackets are made from animal hides and are usually available in dark colors such as black, brown and dark grey.Leather jackets may be worn either for protection or to make a fashion statement. There is a substantial difference between the two types. Jackets designed for fashion purposes may just provide warmth and not safety. Leather jackets designed for protective use are meant to protect the person wearing them from serious injury. A fashion leather jacket is not likely to be of much help in the event of an accident.Leather jackets are not necessarily meant only for special occasion wear; they can stand up to the rigors of everyday life, as well as serve as evening wear. This type of clothing has achieved an iconic status in the 20th century, thanks largely to the movies. It has become associated with various subcultures over the course of the last century. For instance, leather jackets have often been associated with bikers, pilots, pun
Because that’s what fans do.
But does the term “fan” ONLY refer to a music lover, sports enthusiast or dedicated follower of a performing art? What about business?
Let’s ask Webster. It defines a fan as an “enthusiastic devotee or an ardent admirer or enthusiast.” They also have related words for fan like: addict, aficionado, buff, bug, devotee, enthusiast, fanatic, fancier, fiend, freak, lover, maniac, nut, groupie; admirer, collector, connoisseur, dilettante; authority, expert; cultist, disciple, follower, votary; backer, patron, promoter, supporter; partisan, zealot; booster, rooter and well-wisher.
Aha! In
What is a resume?A resume is a summary of educational qualifications, professional skills, achievements, work experience and extra curricular talents. It is a tool that you would use to market yourself to a company before or during an interview. A resume needs to stand out and be distinct in such a way that it catches the attention of a recruiter while he/she is short listing a few candidates from a huge pile of resumes. And so resume writing is one of the most crucial and important tasks for a job seeker, as it is a resume that can fetch you an interview call.To begin writing a resume, the first thing to do is to create a list of main headings and their sub points on a rough sheet of paper. Some main headings could be: • Contact details • Objective • Career skills • Education • Experience • Achievements • Extra curricular activitiesUsing these points you will start writing the fair draft of your resume.Before you begin with writing your resume, it’s importan
But does the term “fan” ONLY refer to a music lover, sports enthusiast or dedicated follower of a performing art? What about business?
Let’s ask Webster. It defines a fan as an “enthusiastic devotee or an ardent admirer or enthusiast.” They also have related words for fan like: addict, aficionado, buff, bug, devotee, enthusiast, fanatic, fancier, fiend, freak, lover, maniac, nut, groupie; admirer, collector, connoisseur, dilettante; authority, expert; cultist, disciple, follower, votary; backer, patron, promoter, supporter; partisan, zealot; booster, rooter and well-wisher.
Aha! In
Russia is still an emerging market and the challenges are plenty. However, the country’s economic growth has been remarkable, with an average seven percent GDP growth backed by the favorable energy situation on the world markets, tighter government budget policy, and faster development of other key industry sectors, such as machinery, automotive, info-communication, construction and food processing. The Russian government introduced positive changes into the tax system; including a flat rate of 13% for personal income tax, reducing the corporate tax rate from 35% to 24%, and reducing the value-added tax (VAT) to 18%. Surpassing even some developed economies, Russia reduced its public debt to 13% of its GDP . Finally, Russia’s evolving middle class creates a strong consumption wave that is a tremendous boost for the Russian economy.Yet, Russian economic problems and challenges are well-known: corruption and bureaucratic red-tape hampers foreign investment and small business development, while omnipresent piracy hit
Aha! Interesting. So it isn’t just painted faces and screaming audience members; it’s simply someone who “loves your stuff.” For example, maybe someone’s been to your website before. Bought your products before. Worked with your people before. Stayed at your hotel before.
Then one day they come to you and say, “You know, I just LOVE your stuff.”
If you ever hear those beautiful words come out of your customer’s mouth, congratulations - you have a fan. And fans are the most important people in your business.
Fans are better than customers because they’re devoted to you and your company. They stick with you and come back for more. And most importantly, they tell all their friends to do the same.
So the question is: how can companies create and keep their fans?
Well, since the term “fan” is most often associated with music, let’s look at four great musical performers and bands – and see what they do.
Riding with the King
B.B. King has been playing the blues since he was 18 years old. Recently, I saw The King in concert on his 80th Birthday Tour. Wow! That means he’s been creating and keeping fans for over 62 years.
After the show, I figured out why he's known as “The King of the Blues.” It's not because h
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