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Branding Strategies Using the Franchise Model
Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success of the franchising company including both the franchisor and the franchised outlets or franchisees. Brands and franchi

erged from our neighbor's door only five feet from mine. I asked him if he would look at our broken a

15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention
I’ve been advising and counseling businesses on their Yellow Page advertising since 1976. During that period, I’ve placed ads in every media imaginable and consulted to over 7000 businesses. With those credentials, I feel capable and confident in r

For three days the temperature hovered around ninety five degrees, not terrible in the shade with the breeze, but insufferable inside. We live on a budget so we just put up with the heat and our broken central air conditioner. It clicked and hummed, then clicked again. But no cool air, no air at all.

Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's door only five feet from mine. I asked him if he would look at our broken a

Nina Winters Wins Sculpture Commission for New Native American Cultural Center
This is the third in a series of articles about the internationally collected sculptor, Nina Winters.When I spoke with Nina from her studio in Clearwater, Florida, I found out that she was awarded yet another major monumental sculpture. Thi

breeze, but insufferable inside. We live on a budget so we just put up with the heat and our broken central air conditioner. It clicked and hummed, then clicked again. But no cool air, no air at all.

Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's door only five feet from mine. I asked him if he would look at our broken a

Try Live Chat
Live chat is a great way to communicate with business associates witout having to go through the hassle of e-mail or phones. Phones are instant communication, but you cannot send files over the phone, and emails are wonderful if they happen quickl

entral air conditioner. It clicked and hummed, then clicked again. But no cool air, no air at all.

Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's door only five feet from mine. I asked him if he would look at our broken a

Winning With Diversity - The Next Phase
*Diversity refers to the broad mix of people currently or soon to be a part of your organization. It exists whenever you encounter anyone who has a view of the world, or "paradigm", different from your own. **Managing d

Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's door only five feet from mine. I asked him if he would look at our broken a

How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that th

erged from our neighbor's door only five feet from mine. I asked him if he would look at our broken air conditioner while he was here. He immediately got on his cell phone and called the office who insisted on collecting the sixty dollar fee for coming out. I argued that he was already here, but to no avail.

Fifteen minutes later this boy technician informed me that the compressor was shot and it would cost fifteen hundred dollars to replace it. Not good news. I told him we'd think about it and

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Accounts as a Career is the most demanded & stable career along with ample growth opportunities, if educational qualification commensurate with proper training in the field of Accounts.

A bad boss is a universal phenomenon. All of us at some point of time or other have faced the monster from hell that just loves twisting you round his tiny li’l finger and takes pleasure in trashing your hard day’s work right into the bin without any compunction!

My flight from Miami to Los Angeles the other day was something special. Although the 757 was filled to the gills with passengers, which is a circumstance that makes most flight attendants especially prickly, ours did their best to smile throughout the entire trip and to actually thank customers for their business. Apart from hearing the customary phrase, “Thank you for flying with us,” during the initial announcement, and when leaving the plane, I’ve never heard this reinforcing phrase or anything like it being uttered DURING the trip. One of the flight attendants said, to more than one passenger, “It is nice having you aboard!” When was the last time YOU heard that line? I scanned my memory banks, and I don’t think I’ve heard it uttered once, during a couple of decades of flying quite regularly, says Dr. Gary S. Goodman, top speaker, and frequent expert guest on radio and TV, worldwide.

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