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Add You - How to Build Repeat Business, Testimonials and Referrals
Customer service is the most vital asset for Business either it is online or offline. It's the critical factor which determines if your business has a future or not. There are two vital components to every interaction you have with a customer1) The purchase or transaction 2) The relationshipIn order to distinguish yourself among your competition, providing just good service is not enough. The same do your competitors. You must provide EXCELLENT service. That
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay involved with their futur
The credit card is preferred by most people when paying for purchases and services because of its safety, security and ease of use. The use of credit cards is growing exponentially fueled by the growth of e-commerce and the increasing usage of credit cards in business-to-business transactions. Accepting credit cards in a business has many advantages. Not only will it help expand your consumer base, it will also provide an easier and more convenient alternative to paying by cash
Your clients will verbally and silently let you know how you are performing. Do they routinely give you repeat business, testimonials, and referrals to others?
The only way to accomplish the above is to initially work for a win-win solution, then continually deliver on extraordinary service, follow-up promptly on promises, listen carefully and make certain everyone is satisfied. This is relationship selling at its best.
The real estate agent stories below exemplify how service will work for you dependent upon how you work with your client. You will read why one agent will never be called again, the second needs to move on to another career and the third has all the business she wants.
How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude and a willingness to work hard on the client’s behalf. Here are their stories:
A rental agent was recommended to me for getting the word out about a condo. The recommended agent came with a “partner” on a Friday afternoon to meet with me. By Monday morning the recommended agent was gone. She never once mentioned her upcoming leave. We felt it was less than honest and would never seek her help in the future after she returns.
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone initiate a call to provide status updates. Realizing he did not have our interests in mind, we terminated the agreement.
The third agent represents the model of how this service should be. She immediately took over on our behalf, and offered to host an Open House for our rental. The reason for selling soon disappeared. This agent did not give up. She then put us on her distribution list to sales comparables for our area. Once I a while she will write to ask what’s new and send holiday greetings. When we are ready to sell, she will be the one invited in to help us.
Ask yourself – am I doing everything possible to accommodate my clients in a friendly and reasonable manner to encourage repeat business and referrals? Am I building a team event each day to improve employee and client loyalty?
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay involved with their future
Strategy, leadership, innovation, and marketability…all are crucial to business success; however can your business execute?Small business owners normally spend countless hours organizing business plans and marketing plans without considering if they can execute the plan. Creating a plan whatever type of plan, should be your game plan to achieve your vision. This requires one of the most important skills of any business-Execution.What is execution? In business,
How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude and a willingness to work hard on the client’s behalf. Here are their stories:
A rental agent was recommended to me for getting the word out about a condo. The recommended agent came with a “partner” on a Friday afternoon to meet with me. By Monday morning the recommended agent was gone. She never once mentioned her upcoming leave. We felt it was less than honest and would never seek her help in the future after she returns.
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone initiate a call to provide status updates. Realizing he did not have our interests in mind, we terminated the agreement.
The third agent represents the model of how this service should be. She immediately took over on our behalf, and offered to host an Open House for our rental. The reason for selling soon disappeared. This agent did not give up. She then put us on her distribution list to sales comparables for our area. Once I a while she will write to ask what’s new and send holiday greetings. When we are ready to sell, she will be the one invited in to help us.
Ask yourself – am I doing everything possible to accommodate my clients in a friendly and reasonable manner to encourage repeat business and referrals? Am I building a team event each day to improve employee and client loyalty?
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay involved with their futur
Private investigation is such a versatile career that it's no wonder many people are turning to it as an alternative career path to the more traditional ways of earning a living. In fact, the number of people turning to private investigation after spending several years in the workforce is quite impressive.Why The Private Investigation Business Is GrowingThere are many reasons why private investigators will be in demand. The growth of the private investigation bus
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone initiate a call to provide status updates. Realizing he did not have our interests in mind, we terminated the agreement.
The third agent represents the model of how this service should be. She immediately took over on our behalf, and offered to host an Open House for our rental. The reason for selling soon disappeared. This agent did not give up. She then put us on her distribution list to sales comparables for our area. Once I a while she will write to ask what’s new and send holiday greetings. When we are ready to sell, she will be the one invited in to help us.
Ask yourself – am I doing everything possible to accommodate my clients in a friendly and reasonable manner to encourage repeat business and referrals? Am I building a team event each day to improve employee and client loyalty?
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay involved with their futur
People are more likely to talk about outstanding service than they are to talk about mediocre service. What are you doing as a business owner to get people talking? I hope you are not providing poor service, although that will certainly cause people to talk it won’t do anything towards creating a thriving business. No business owner wants to believe they are providing mediocre or poor service nor is it their goal, but what do we truly do to make ourselves stand out and get peop
Ask yourself – am I doing everything possible to accommodate my clients in a friendly and reasonable manner to encourage repeat business and referrals? Am I building a team event each day to improve employee and client loyalty?
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay involved with their futur
There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B2B, businesses that sell to other businesses. B2C and B2B are two very different kinds of businesses. They look different, talk different and walk different. So they have always promoted their products and services differently. B2C businesses have mostly a PUSH and PULL culture. B2B businesses typically have just a Selling culture, a PUSH culture.B2C businessses have
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay involved with their future growth plans. Keep your clients abreast of new developments within your own company and how your improvements may help them grow their business.
Every time you see a write- up in the newspaper about their company or industry, let your client know. Ask how the news will affect them.
Become an information resource for your prospects and clients. Recommend others who can use your clients’ services and refer your clients to others who can help them. Let your clients know that you are not only a vendor but also a partner. Strive to build client loyalty. Once you routinely implement these suggestions, the repeat business, testimonials and referrals will follow.
© Smooth Sale Tips Newsletter by Smooth Sale 2003-2005. All Rights Reserved.
Smooth Sale requests that if you wish to re-print this article, please contact us first for permission, and provide us with full credit.
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