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Add You - How to Provide Exceptional Solutions (Not Just Service) to Your Clients
.com, .net, .org, .biz, .edu, .info, .int, .gov, .mobi, .aero. For many unsuspecting internet surfers, these dot whatever mean no greater than being an extension name of the websites they are visiting. They do not realize that these three letters coming after a period or dot serve a great function in the webbed world of internet.Top-level domain or the last part of an Internet domain name serves as virtual, invisible fences in the immeasurable vast space of internet. They denote classification and stratification. Top-level domains tells
And, it didn't end there! While in her office, I noticed that she had bookcases full of videos and DVDs. The residents of all of the properties owned by the company could drop by the office and check out videos at no ch
When a customer wants to find a local business she may use one of the well known world wide search engines.She might type in “Plumbers in Birmingham”. (Or whatever your business type and location is). If you show up in the search results then you are very lucky. Of course you’ve got no chance of showing up in the results if you don’t have a website.The first few search results are probably from the well known large national directories followed by lesser known local directories. The potential customer will click on one of these searc
However, my saving grace was my property manager.. The information and resources that she had available has greatly decreased the amount of time I'd need to find this info on my own, and in some cases, she had her own contacts with some of the companies. For example, upon my decision to rent from her company and completing the paperwork, she handed me a packet of info to help with my move. Within that I found contacts for the electric, gas, telephone and water companies, along with the deposit fees required and installation charges I could expect to pay. There was a brochure from the cable company with all the options available from them, along with the pricing of their services. All of this info was in a great folder from a moving company with moving tips, in addition to having mail forwarding cards that I could complete and return to my local post office. I was talking to her about my options for a mover, and she proceeded to open the Little Rock phone directory and found the name of a moving company she could recommend, as well as ripping out a discount coupon for them from the back of the book. When I decided that I wanted to rent a PO Box as a business address for my business, I called her and discovered the branches of the USPS that are close to my new home. I can honestly say that I've never had such a great one-stop shopping experience in my entire life!
And, it didn't end there! While in her office, I noticed that she had bookcases full of videos and DVDs. The residents of all of the properties owned by the company could drop by the office and check out videos at no cha
Effectively Handling ObjectionsEmployer: "I notice you have not got any commercial experience, can you explain why you feel you are the best person for this role?Employer:"You've been out of work for two months now, why should we recruit you?"Questions like these are feared by almost all job applicants. How can you then effectively answer them?There are a number of ways to handle objections and how you handle them are based on your initial reaction to them. This contributes to how you respond.<
However, my saving grace was my property manager.. The information and resources that she had available has greatly decreased the amount of time I'd need to find this info on my own, and in some cases, she had her own contacts with some of the companies. For example, upon my decision to rent from her company and completing the paperwork, she handed me a packet of info to help with my move. Within that I found contacts for the electric, gas, telephone and water companies, along with the deposit fees required and installation charges I could expect to pay. There was a brochure from the cable company with all the options available from them, along with the pricing of their services. All of this info was in a great folder from a moving company with moving tips, in addition to having mail forwarding cards that I could complete and return to my local post office. I was talking to her about my options for a mover, and she proceeded to open the Little Rock phone directory and found the name of a moving company she could recommend, as well as ripping out a discount coupon for them from the back of the book. When I decided that I wanted to rent a PO Box as a business address for my business, I called her and discovered the branches of the USPS that are close to my new home. I can honestly say that I've never had such a great one-stop shopping experience in my entire life!
And, it didn't end there! While in her office, I noticed that she had bookcases full of videos and DVDs. The residents of all of the properties owned by the company could drop by the office and check out videos at no ch
Many of us are happy with our current jobs, but a little bump in salary would usually be nice. What would you do if a headhunter called out of the blue and offered you a position at a different company--for more money? Would you be tempted to use that job offer as a bargaining chip for a raise or promotion? It's a risky move, but one worth looking into... carefully.The first thing you need to do is decide how appealing the new job offer is.How much better is it than what you have now?Would you seriously consider leaving your c
And, it didn't end there! While in her office, I noticed that she had bookcases full of videos and DVDs. The residents of all of the properties owned by the company could drop by the office and check out videos at no ch
Strong brands become so as they develop a reputation for consistency - be that how they position themselves, the use of their corporate identity, in their messaging and their pricing.Yes pricing - a subject not talked about much in the context of branding.Let’s explore two specific case studies about price inconsistency and the impact to a company’s brand and business performance.Case Study 1 - Price Harmonisation in a Merger I recall a merger that I was engaged in and one of the biggest challenges we had was
And, it didn't end there! While in her office, I noticed that she had bookcases full of videos and DVDs. The residents of all of the properties owned by the company could drop by the office and check out videos at no ch
Ready to launch your business to the next level and beyond...but just not sure which marketing strategy will give you the most bang for your buck?One of the most effective marketing strategies just happens to be one of the most reasonably priced strategies. Are you surprised? Perhaps you have come to think that marketing has to be a costly, high budget endeavor and something you can not afford to engage in unless you have the available funding of deep pockets.It is not surprising if you think that way! We have all pow wowed with fast
And, it didn't end there! While in her office, I noticed that she had bookcases full of videos and DVDs. The residents of all of the properties owned by the company could drop by the office and check out videos at no charge. What an amazing array of resources I had at my disposal! I truly felt I had gotten exceptional service from this company because of all the resources that my property manager had at her disposal that provided solutions to the problems I was having.
The idea of being in the solutions business came to me when I read about an article in the Arizona Republic regarding a child care facility in Ohio that offers fresh Starbuck's coffee for the parents when they drop off their children in the morning, a dry cleaner drop-off service, as well as home-cooked and healthy meals that parents can take home with them when they pick their kids up. Now, isn't that a big jump from offering child care services to offering a solution for really busy parents?
So, how can you be a solutions provider instead of a service provider in your business?
The first way is to identify ALL of the problems that your clients may have. If you're not sure what those are, ask them! Your business may not be able to help solve all of them, but you may be able to help your client with those that are most pressing. Brainstorming these may cause you to have to think outside the box and figure out how you might best serve your client. You will probably discover that you'll need to have a list of tried-and-true reliable service professionals at your disposal.
If you don't have a list of professionals at hand, there's no time like the present to create this list. If you can create strategic alliances with other businesses who can service your client base, by how much might all of your businesses profit from such an alliance? There's strength in numbers, and truly the business owners with the biggest Rolodex and the greatest number of contacts wins!
Your clients are busy -- heck, we're all busy these days. Anything you can do to save them mo
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