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    Brand to Sell Well
    Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Branding essentially has to work on both mind and heart of consumers so that the product's perceived value to the customer increases and thereby increase brand equity.Marketers see a brand as an implied promise that the level of quality, people have
    y is an effective way to deal with the customers feelings. Empathy isn't about agreement, only acceptance of what the customer is saying and feeling. Basically the message is - "I understand how you feel". Obviously this has to be a genuine response, the customer will realise if you're insincere and they'll feel patronised.

    Examples of empathy responses would be - "I can understand that you're angry", or "I see what you mean". Again, these responses need to be genuine.

    5 - Build rapport - Som

    Your Job Search Is A Marketing Campaign (Part 2)
    Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search.Here
    When was the last time you had to deal with a difficult customer? It was probably and external customer but perhaps it was an internal customer, such as a member of your team, a colleague or even - your boss!

    I'm sure that you always want to provide exceptional service to both your internal and external customers. However, in the real world, things go wrong and mistakes are made. These "customers" will often judge your level of service based on how you respond to a mistake. Do it well and they'll probably forgive you and possibly even say positive things about your business or your abilities to other people.

    The important thing to realise when dealing with an upset customer, be they internal or external, is that you must - deal with their feelings, then deal with their problem. Upset customers are liable to have strong feelings when you, your product or service lets them down and they'll probably want to "dump" these feeling on you.

    You don't deal with their feelings by concentrating on solving the problem, it takes more. Here are 5 action ideas that deal with the customers' human needs:

    1 - Don't let them get to you - Stay out of it emotionally and concentrate on listening non-defensively and actively. Customers may make disparaging and emotional remarks - don't rise to the bait.

    2 - Listen - listen - listen - Look and sound like your listening. The customer wants to know that you care and that you're interested in their problem.

    3 - Stop saying sorry - Sorry is an overused word, everyone says it when something goes wrong and it's lost its value. How often have you heard - "Sorry 'bout that, give me the details and I'll sort this out for you". Far better to say "I apologise for ......" And if you really need to use the sorry word, make sure to include it as part of a full sentence. "I'm sorry you haven't received that information as promised Mr Smith". (It's also good practise to use the customers name in a difficult situation).

    4 - Empathise - Using empathy is an effective way to deal with the customers feelings. Empathy isn't about agreement, only acceptance of what the customer is saying and feeling. Basically the message is - "I understand how you feel". Obviously this has to be a genuine response, the customer will realise if you're insincere and they'll feel patronised.

    Examples of empathy responses would be - "I can understand that you're angry", or "I see what you mean". Again, these responses need to be genuine.

    5 - Build rapport - Som

    Radio Commercials
    Guglielmo Marconi invented radio in 1896. The first commercial transistor radio was the Regency TR1, which went on the market in the USA in 1954. Many people have contributed to the development of the radio. Radios grew in popularity in the late 1920s and became a common household gadget.Radio commercials are considered an economical medium for advertising. It costs much less to produce a radio commercial and to buy airtime than to film a TV co
    probably forgive you and possibly even say positive things about your business or your abilities to other people.

    The important thing to realise when dealing with an upset customer, be they internal or external, is that you must - deal with their feelings, then deal with their problem. Upset customers are liable to have strong feelings when you, your product or service lets them down and they'll probably want to "dump" these feeling on you.

    You don't deal with their feelings by concentrating on solving the problem, it takes more. Here are 5 action ideas that deal with the customers' human needs:

    1 - Don't let them get to you - Stay out of it emotionally and concentrate on listening non-defensively and actively. Customers may make disparaging and emotional remarks - don't rise to the bait.

    2 - Listen - listen - listen - Look and sound like your listening. The customer wants to know that you care and that you're interested in their problem.

    3 - Stop saying sorry - Sorry is an overused word, everyone says it when something goes wrong and it's lost its value. How often have you heard - "Sorry 'bout that, give me the details and I'll sort this out for you". Far better to say "I apologise for ......" And if you really need to use the sorry word, make sure to include it as part of a full sentence. "I'm sorry you haven't received that information as promised Mr Smith". (It's also good practise to use the customers name in a difficult situation).

    4 - Empathise - Using empathy is an effective way to deal with the customers feelings. Empathy isn't about agreement, only acceptance of what the customer is saying and feeling. Basically the message is - "I understand how you feel". Obviously this has to be a genuine response, the customer will realise if you're insincere and they'll feel patronised.

    Examples of empathy responses would be - "I can understand that you're angry", or "I see what you mean". Again, these responses need to be genuine.

    5 - Build rapport - Som

    Embracing the Feminine in the Workplace
    Bang! Bang! My shiny metal cap gun sounded as I fired at the imaginary tribe of Indians invading my suburban Atlanta backyard. Two houses down the street, my childhood friend Shelly cuddled her brand new "Chatty Cathy" baby doll.Growing up in the 50s, our roles were clear: women gather and nest, and men hunt and fight. I was sure that one day I would go into business, and Shelly would be a stay-at-home mom. Twenty years later, Shelly and I were
    n solving the problem, it takes more. Here are 5 action ideas that deal with the customers' human needs:

    1 - Don't let them get to you - Stay out of it emotionally and concentrate on listening non-defensively and actively. Customers may make disparaging and emotional remarks - don't rise to the bait.

    2 - Listen - listen - listen - Look and sound like your listening. The customer wants to know that you care and that you're interested in their problem.

    3 - Stop saying sorry - Sorry is an overused word, everyone says it when something goes wrong and it's lost its value. How often have you heard - "Sorry 'bout that, give me the details and I'll sort this out for you". Far better to say "I apologise for ......" And if you really need to use the sorry word, make sure to include it as part of a full sentence. "I'm sorry you haven't received that information as promised Mr Smith". (It's also good practise to use the customers name in a difficult situation).

    4 - Empathise - Using empathy is an effective way to deal with the customers feelings. Empathy isn't about agreement, only acceptance of what the customer is saying and feeling. Basically the message is - "I understand how you feel". Obviously this has to be a genuine response, the customer will realise if you're insincere and they'll feel patronised.

    Examples of empathy responses would be - "I can understand that you're angry", or "I see what you mean". Again, these responses need to be genuine.

    5 - Build rapport - Som

    Office Chairs Can Be Custom Ordered to Fit Any Users Needs and Style
    There is a vast array of choices in the custom ordered office chair arena. You can choose from colors, upholstery options, frame types and adjustability features on your custom chair. There are many different options and quite a few things to consider when choosing the perfect chair for you. Most task chairs come standard in black, navy, burgundy, gray and dark green. Other color choices are available but are usually only available in a cus
    overused word, everyone says it when something goes wrong and it's lost its value. How often have you heard - "Sorry 'bout that, give me the details and I'll sort this out for you". Far better to say "I apologise for ......" And if you really need to use the sorry word, make sure to include it as part of a full sentence. "I'm sorry you haven't received that information as promised Mr Smith". (It's also good practise to use the customers name in a difficult situation).

    4 - Empathise - Using empathy is an effective way to deal with the customers feelings. Empathy isn't about agreement, only acceptance of what the customer is saying and feeling. Basically the message is - "I understand how you feel". Obviously this has to be a genuine response, the customer will realise if you're insincere and they'll feel patronised.

    Examples of empathy responses would be - "I can understand that you're angry", or "I see what you mean". Again, these responses need to be genuine.

    5 - Build rapport - Som

    New Year Goal Setting For Your Career
    It’s that time of year when we start looking towards the New Year and wondering what it has in store for us.When it comes to our career, the New Year is the time when we often start thinking about making a clean break and getting a fresh start by setting New Year goals.Often this means looking for a new job but setting New Year goals doesn’t necessarily have to be strictly related to looking for a new job. There are plenty of things you c
    y is an effective way to deal with the customers feelings. Empathy isn't about agreement, only acceptance of what the customer is saying and feeling. Basically the message is - "I understand how you feel". Obviously this has to be a genuine response, the customer will realise if you're insincere and they'll feel patronised.

    Examples of empathy responses would be - "I can understand that you're angry", or "I see what you mean". Again, these responses need to be genuine.

    5 - Build rapport - Sometimes it's useful to add another phrase to the empathy response, including yourself in the picture. - "I can understand how you feel, I don't like it either when I'm kept waiting". This has the effect of getting on the customer's side and builds rapport. Some customer service people get concerned with this response as they believe it'll lead to - "Why don't you do something about it then". The majority of people won't respond this way if they realise that you're a reasonable and caring person.

    If they do, then continue empathising and tell the customer what you'll do about the situation. "I'll report this to my manager" or "I'll do my best to ensure it doesn't happen in the future".

    Make no mistake about it; customers, be they internal or external, are primarily driven by their emotions. It's therefore important to use human responses in any interaction particularly when a customer is upset or angry. If customers like you and feel that you care, then they're more likely to accept what you say and forgive your mistakes.

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