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Add You - When Good Customers Go Bad
Scary Subliminal Advertising And Why It Works ce policies need to be created and maintained by you. Similarly, the work of setting and enforcing personal & professional boundaries ALSO needs to be done by you. It's not fair to expect your customers to simply know better. You've got to communicate what your standards are, in a way that is clear, respectful, and effective.According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages work… and that if conditions are right, subliminal advertising to promote a brand can be made to work.Previous experiments claiming this were debunked. But in a recent experiment, scientists found that eighty per cent of volunteers who had been exposed to the subliminal advertising message chose that product, compared to only 20 per cent of the controls. Those are scary stats indeed.The term “subliminal message” was popularized in 1917 (World War I), when the US army would sneak messages into songs and put subliminal messages in posters If you've got a customer relationship that is causing you worry and upset due to something that a particular customer is doing (or not doing) then you need to be honest with them. If you can address the problem early, it will be much easier to say it with a smile and hopefully nip it A New Reason to Read Sooner or later, it happens to every business owner. A customer, that you thought was really great because they praised and flattered you, has suddenly turned into the most difficult customer you have. If it's not a matter of quality-control on your part, then it may simply be that your "good customer" isn't as easy to work with as you thought. Maybe they don't pay their bills on time, and you have to chase them down. Or they're always late for their appointments, and expect you to be late for your next customer. Sometimes, it's just that their personality is so needy, draining, or obnoxious that you just can't take it anymore. As a business owner, you spend a lot of time & energy in learning how to attract and keep customers. But how do you handle it when it's time to say good-bye?Why do we read? Well, we read for any number of reasons. I've read books for pure entertainment, to pass time, out of cohersion (school), or to learn about something I was interested in. Last year, however, I discovered a new reason I like to read. In reading Tim Sanders' Love Is the Killer App, a book about love and how it relates to business, Sanders suggests that we read because it allows us to share the knowledge and insight we learn with others. It makes us a more interesting and relevant person when we can suggest ideas or books that help solve other people's problems.Let me give one example of sharing book knowledge and the impact it had. I Know your personal & professional boundaries Personal boundaries need to be drawn when someone is abusive, rude, or consistently taking advantage of you. If you don't teach others how to respect you, then you won't feel good about yourself. Never compromise your dignity because you're desperate for more business. Professional boundaries are the business policies you need to make your business run smoothly. That includes things like your terms of sale, refund/exchange agreements, appointment cancellation policies, etc. Ideally, these should be in writing so that new customers know what the rules are. In actuality, most business owners allow for some flexibility and occasional exceptions. But if you've already done that for a difficult customer, it may be time to strictly enforce your policies. At that point, it's really about setting a professional boundary that says, "We either do business in a way that works for me or we don't do business at all." Stand up for yourself If you've got a customer relationship that is causing you worry and upset due to something that a particular customer is doing (or not doing) then you need to be honest with them. If you can address the problem early, it will be much easier to say it with a smile and hopefully nip it How to Tell if Your Organisation is Ripe for Change at you just can't take it anymore. As a business owner, you spend a lot of time & energy in learning how to attract and keep customers. But how do you handle it when it's time to say good-bye?The only organisation that is not ripe for change is one that has absolutely no constraints to its performance. Such an organisatio would be delivering an infinite amount of its goods or services to the market and earning an unlimited amount of money in return. Even if such an organisation exists on this planet, I can bet my last dollar that it's not yours. That means I can tell almost without looking, that you're ripe for change. How do I know?You're Ripe for Change if the Market Limits How Much Money You MakeYour products or services are good. Your delivery and due date performance is alright. There's just one little problem: you can't se Know your personal & professional boundaries Personal boundaries need to be drawn when someone is abusive, rude, or consistently taking advantage of you. If you don't teach others how to respect you, then you won't feel good about yourself. Never compromise your dignity because you're desperate for more business. Professional boundaries are the business policies you need to make your business run smoothly. That includes things like your terms of sale, refund/exchange agreements, appointment cancellation policies, etc. Ideally, these should be in writing so that new customers know what the rules are. In actuality, most business owners allow for some flexibility and occasional exceptions. But if you've already done that for a difficult customer, it may be time to strictly enforce your policies. At that point, it's really about setting a professional boundary that says, "We either do business in a way that works for me or we don't do business at all." Stand up for yourself If you've got a customer relationship that is causing you worry and upset due to something that a particular customer is doing (or not doing) then you need to be honest with them. If you can address the problem early, it will be much easier to say it with a smile and hopefully nip it Increase Profits and Improve Service with Anonymous Email for Your Restaurant p>Anonymous email is a convenient way for employees or patrons to send or receive a message about your restaurant business without having to reveal their identity. It protects their privacy and allows them to communicate without embarrassment or fear.Online Anonymous Email Accounts for RestaurantsThere are online sites that offer this service specifically for restaurants. You can open anonymous email accounts to use for different purposes. Your message will be sent to the recipient's address with no indication of who sent it. It will go through their server and any replies will be sent back to them. You will be able to retrieve the reply from your s Personal boundaries need to be drawn when someone is abusive, rude, or consistently taking advantage of you. If you don't teach others how to respect you, then you won't feel good about yourself. Never compromise your dignity because you're desperate for more business. Professional boundaries are the business policies you need to make your business run smoothly. That includes things like your terms of sale, refund/exchange agreements, appointment cancellation policies, etc. Ideally, these should be in writing so that new customers know what the rules are. In actuality, most business owners allow for some flexibility and occasional exceptions. But if you've already done that for a difficult customer, it may be time to strictly enforce your policies. At that point, it's really about setting a professional boundary that says, "We either do business in a way that works for me or we don't do business at all." Stand up for yourself If you've got a customer relationship that is causing you worry and upset due to something that a particular customer is doing (or not doing) then you need to be honest with them. If you can address the problem early, it will be much easier to say it with a smile and hopefully nip it Exhibition Gifts With A Theme some flexibility and occasional exceptions. But if you've already done that for a difficult customer, it may be time to strictly enforce your policies. At that point, it's really about setting a professional boundary that says, "We either do business in a way that works for me or we don't do business at all."Drawing people into a specific booth is often the main focus at any exhibition. This can be more easily achieved if you choose a theme for your exhibition table. You don’t have to go over-the-top, but themes allow people to equate your business with certain characteristics and help you embed your company name in their memory. You can use your Exhibition gifts to emulate a theme. Here are just a few great ideas for the next time you need a booth theme and gift ideas for an exhibition. Beach/Luau: A sunny beach theme, complete with Hawaii shirts and leis gives people the idea that you’re fun, laid-back and friend. You can decorate your booth with s Stand up for yourself If you've got a customer relationship that is causing you worry and upset due to something that a particular customer is doing (or not doing) then you need to be honest with them. If you can address the problem early, it will be much easier to say it with a smile and hopefully nip it Organize Your Office and Improve Productivity ce policies need to be created and maintained by you. Similarly, the work of setting and enforcing personal & professional boundaries ALSO needs to be done by you. It's not fair to expect your customers to simply know better. You've got to communicate what your standards are, in a way that is clear, respectful, and effective.Are you frustrated with your office space? Do you hunt for a pen every time you put one down? Is the search for documents a half-day event? Is your paper filed chronologically - working your way down the pile to 'one week ago' and unable to pull out 'four months ago' for fear of a paper flood catastrophe?Every office deals with an excess of paper and whether large or small, your business is suffering when you aren't operating in an organized space.So, how do you clear the clutter and gain control?SPACE IS ESSENTIALThe biggest problem with staying organized in an office is that people set up a system and don't give themselves enough r If you've got a customer relationship that is causing you worry and upset due to something that a particular customer is doing (or not doing) then you need to be honest with them. If you can address the problem early, it will be much easier to say it with a smile and hopefully nip it in the bud. If you let the problem build and get worse, or the offense is just too upsetting to repair, then it might be time to "fire" your customer. Make a clean break There are 7 key elements to a smooth customer break-up: 1. Tell them in private, never in front of other customers. If you feel that you need a witness, ask a trusted person to be there. Just don't turn it into a situation where your customer feels "ganged-up" on. 2. Be explicitly clear that you are ending the professional relationship. Use direct language, so there is no room for misinterpretation or confusion later. 3. Have a simple explanation that justifies your decision without shaming the other person. 4. Be gracious and respectful. Remember, anything you say or do can be used against you if your customer is angry about it later. 5. Be firm. Half-way measures can really backfire, so once you've said you're letting them go, do not go back and try to "make it work." 6. If they pre-paid for your services, be prepared to refund them on the spot. If they owe you money, tell them exactly what you expect (or don't expect) from them. 7. If you have a mailing list, remove their name. Don't annoy someone you've dropped by continuing to market to them. Take care of yourself No matter how justified your decision is, letting go of a customer is hard to do. Part of you will feel good knowing that you are doing the right thing for your business and your self-esteem, but be prepared for a few emotional ups and downs. If you can, give yourself some free time to process the feelings afterwards. Take a walk, call your business advisor or a friend. Stand tall, knowing that you deserve to be treated with fairness and appreciation. By letting go of business relationships that don't work for you, you are creating room for new prosperity and better relationships to enter your life.
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