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Add You - Customers' First Impressions - Are Your Customers Invisible?
Setting Parameters at Work to Enable Achievement of Your Goals o response. Am I invisible? you ask yourself. Finally, you speAt one time or another, most of us have experienced a loss of momentum in achieving the goals we set. This particularly seems to be true when we resolve to take better care of ourselves or spend more time with family and friends. Work often seems to relegate such goals to the back burner.Ironically, I have observed that when my coaching clients set clear parameters at work to enable them to achieve what they perceive to be personal goals, there is a profoundly positive impact on their focus, productivity and satisfaction at work.One leader whom I coach (we’ll call her Kelly) has recently achieved fantastic improvements in her clarity and effectiveness at work. She started b Ethics in Business Communication You walk through the door marked “City Sales.” It’s 7:20 in the morning. Behind the counter the parts guy is sitting down reading the newspaper. He must not have heard the chime that triggered when you entered the store. You clear your throat, loudly. No response. Am I invisible? you ask yourself. Finally, you speaPrivacy issues around words such as "Personal", "Private", "For the Eyes of Department Management Only", "Privileged" and other words requesting Privacy in communications need to be very seriously considered.It is incumbent upon managers in business, education, and industry today, to be very sensitive and forthright in their communications, and in response to privacy requests regarding communications from their employees. To be less than totally forthright can result in some very unsavory results from disenfranchised employees.Let's face it. Management is about decisions, and decisions as to what you do with "Private" communications can have long ranging results. If the com The Power of a Pregnant Pause morning. Behind the counter the parts guy is sitting down reading the newspaper. He must not have heard the chime that triggered when you entered the store. You clear your throat, loudly. No response. Am I invisible? you ask yourself. Finally, you speThe busiest maternity hospital in the world is my client. They were once listed in the Guinness Book of Records for ‘most babies delivered in one year’!Pregnant women appreciate the slow pace of elevator doors at the hospital, but visitors and guests complain, ‘The elevators close too slowly!’The slow doors are intentionally programmed to give pregnant women and wheelchair-bound patients more time to enter and exit. If the hospital were to speed up the program, you can imagine the complaints: ‘The elevator doors close too fast!’What would you do in this situation? Go faster? Stay slow? Endure the ongoing complaints? This hospital tried a more creative and cooperative ap Dig a Deeper Well - How to Tap the Power of Your Brand Image ing the newspaper. He must not have heard the chime that triggered when you entered the store. You clear your throat, loudly. No response. Am I invisible? you ask yourself. Finally, you speMany business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future plans and goals. These are all necessary items for communicating a company's brand message, but they are also the most superficial ones. These descriptive attributes tell us about what the business does, but not who the company is. The true power of a brand does not come from the what, where, when and how. It comes from the "who" and "why."Think about it for a minute. Almost every organization can cite what they do, where their offices are located, when they started a Discuss Your Accomplishments During the Interview ed when you entered the store. You clear your throat, loudly. No response. Am I invisible? you ask yourself. Finally, you speWhen preparing for your interview, you need to be ready to discuss your accomplishments. Surprisingly, many people are reluctant to talk about their accomplishments. But this is exactly what the interviewer wants to hear from you.Discussing your accomplishments separates you from the rest of the people applying for the job. It helps you stand out and show that you are more qualified than the others. Remember, the whole point of an interview is to sell yourself to the interviewer. He or she needs to know that you are the right person for the position.Below are some of the subjects you need to be ready to discuss during the interview. Think of what accomplishments you made Questions to Ask Yourself about Incentive and Rebates o response. Am I invisible? you ask yourself. Finally, you speak.To know which of incentive and rebates would work better with your customers, you need to ask yourself five key questions:Question #1 Is Majority of Your Customers Women?If so, then either’s fine because women love to shop, and they love to shop more if you’re offering them additional benefits to do so. You need to understand that women – most but definitely not all of them – need no reason at all to shop so they’ll love you more if you’re offering them a legitimate reason to shop.If majority of your customers are men, however, then it might be better to offer them an incentive of sorts instead of rebates. Unless you’re willing to offer them instant debates – furnish th “Excuse me. I need some material.” The paper doesn’t drop. No head peeks over the top. Only a voice replies, “We don’t open until 7:30.” Too stunned to even respond, you turn around, walk back to your truck, vow to never cross their
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