e a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the closest medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers out of the show center for quick errands. You're only at the show for a limited amount ofDisasters can come out of nowhere. Giant thunderstorms can appear without a moment's notice, knocking out telephone and power lines. A bad dinner at a local restaurant can have a member of your staff flat on their back with food poisoning. Open up your collateral material only to discover that it's not what you packed. How do you compensate for these potential catastrophic situations?

Your key to success is advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.

Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be assured of smooth sailing, no matter what happens. The three main areas to concentrate on are people, places, and things.

People: You are only as good as your booth staff. The best display, graphics, and promotional items won't save your show if your staff isn't up to the challenge. When it comes to people, providing comprehensive training before your show can pay huge dividends. Cross train your staff so that each member can cover for another. This doesn't mean your sales people need to be technical gurus or that your mechanical whiz-kids need to become top-notch sales associates – but each one should know enough about the other's responsibilities to pinch-hit when necessary.

Places: When you arrive at your destination, it's not enough to just know where the convention center is. Take a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the closest medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers out of the show center for quick errands. You're only at the show for a limited amount of

situations?

Your key to success is advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.

Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be assured of smooth sailing, no matter what happens. The three main areas to concentrate on are people, places, and things.

People: You are only as good as your booth staff. The best display, graphics, and promotional items won't save your show if your staff isn't up to the challenge. When it comes to people, providing comprehensive training before your show can pay huge dividends. Cross train your staff so that each member can cover for another. This doesn't mean your sales people need to be technical gurus or that your mechanical whiz-kids need to become top-notch sales associates – but each one should know enough about the other's responsibilities to pinch-hit when necessary.

Places: When you arrive at your destination, it's not enough to just know where the convention center is. Take a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the closest medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers out of the show center for quick errands. You're only at the show for a limited amount of

three main areas to concentrate on are people, places, and things.

People: You are only as good as your booth staff. The best display, graphics, and promotional items won't save your show if your staff isn't up to the challenge. When it comes to people, providing comprehensive training before your show can pay huge dividends. Cross train your staff so that each member can cover for another. This doesn't mean your sales people need to be technical gurus or that your mechanical whiz-kids need to become top-notch sales associates – but each one should know enough about the other's responsibilities to pinch-hit when necessary.

Places: When you arrive at your destination, it's not enough to just know where the convention center is. Take a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the closest medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers out of the show center for quick errands. You're only at the show for a limited amount of

can cover for another. This doesn't mean your sales people need to be technical gurus or that your mechanical whiz-kids need to become top-notch sales associates – but each one should know enough about the other's responsibilities to pinch-hit when necessary.

Places: When you arrive at your destination, it's not enough to just know where the convention center is. Take a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the closest medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers out of the show center for quick errands. You're only at the show for a limited amount of

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