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  • Add You - The Holidays Are Here

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    The other day I was sifting through about 1000 business cards I've collected over the years. I noticed a few things that frustrated me:1. No email address. Come on. It's 2007. People aren't going to l
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    I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.

    In fact, I

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    I use a credit card for many business purchases. Since I travel a lot, this means quite a bit of money is charged throughout the year.

    Therefore, I was pleased when my bank had a local hotel deliver a ‘basket of goodies’ to our home during the holidays.

    The card attached thanked us for our support, and looked forward to another year of providing beneficial service.

    Unfortunately, the basket included abalone, chocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).

    I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.

    In fact, I

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    refore, I was pleased when my bank had a local hotel deliver a ‘basket of goodies’ to our home during the holidays.

    The card attached thanked us for our support, and looked forward to another year of providing beneficial service.

    Unfortunately, the basket included abalone, chocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).

    I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.

    In fact, I

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    ked us for our support, and looked forward to another year of providing beneficial service.

    Unfortunately, the basket included abalone, chocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).

    I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.

    In fact, I

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    ocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).

    I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.

    In fact, I

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    I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.

    In fact, I would have loved a phone call saying, ‘Hello Mr. Kaufman. On behalf of your bank, we would like to send you a gift of your choice. Would you like wine, chocolate cake and cookies? Or would you prefer nuts and a large bouquet of flowers? Or perhaps a voucher for dinner at one of our fine restaurants? Or shall we donate the cash value to a charity of your choice?’

    The cost to the bank would have been the same. The difference would be a phone call…and the desire to give customers what they want, not what you think they should want.

    Key Learning Point
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