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Add You - Positive, Proactive Communication
When I started in the search business in the early 1970's, it didn't take long for me to notice that there were very few people in their 40's who were working in technology (my focal point at the time). I remember asking myself, "What happens when people turn 40 in this business?"Today, this is no longer an issue as firms have discovered that in the age of labor shortages, older wo
Dear Mr. Kaufman,
In two months the annual premium for your
There will come a time on every change project that you will wish you had read this article. The size and scope of the work does matter. Everyone today, especially in the larger organizations, wants to forecast heroism. By that I mean they want to think that because they are who they are, or the organization is who it is you will then be able to do anything. Don’t make that mistake.
A small increase in persistency can yield a very large boost in company profits.
I have policies with several insurance companies. Every year I am stunned by the incredibly impersonal notices I receive stating: ‘Premium Due’.
These communications seem to regard me as nothing more than an account number, a payment amount and a due date. As a prospect, I was engaged as a real person with needs and concerns, hopes and dreams. I was treated as a valued partner in the necessary world of personal financial planning.
Now that the policy is in force, I am just an invoice.
Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)
Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:
Dear Mr. Kaufman,
In two months the annual premium for your i
While it seems like we would never come to the end of our medical billing series on electronic billing using NSF 3.01 specifications and the GU0 record, we have finally come to the last few fields. In this installment, we introduct a new CMN field type with its own special rules for filling it out, as if things weren't complicated enough already. We pick up our review of the GU0 record
I have policies with several insurance companies. Every year I am stunned by the incredibly impersonal notices I receive stating: ‘Premium Due’.
These communications seem to regard me as nothing more than an account number, a payment amount and a due date. As a prospect, I was engaged as a real person with needs and concerns, hopes and dreams. I was treated as a valued partner in the necessary world of personal financial planning.
Now that the policy is in force, I am just an invoice.
Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)
Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:
Dear Mr. Kaufman,
In two months the annual premium for your
Your customer may be satisfied with your product or service, but are they satisfied with you? Do they see you as a valuable contributor to their success? Do they believe you understand and care about their needs? Do they see that your focus is to make them more successful? Do they turn to you for advice when new challenges and opportunities arise? Do you only talk to your customers w
Now that the policy is in force, I am just an invoice.
Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)
Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:
Dear Mr. Kaufman,
In two months the annual premium for your
Spring and summer bring to mind images of love, vacations, walks on the beach and evenings by the pool. But you need to get a job in an office. Or you already have a job and you want to move up the ladder of success. What to wear? Contrary to the popular myth, unless you are in a glamour or very artistic industry there is no such thing as summer work casual. You can, though, fine tun
Now that the policy is in force, I am just an invoice.
Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)
Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:
Dear Mr. Kaufman,
In two months the annual premium for your
Marketing experts the world over have all preached at some time that the business card is a small businesses most important marketing tool. The majority of business cards handed out fail to impress and make a lasting mark on our customers. The confidence that a well-designed stylish business card can give you in any market cannot be over stated enough.Business cards use dates bac
Dear Mr. Kaufman,
In two months the annual premium for your insurance policy number 123456 will be due.
I want to take a moment now to congratulate you on your decision to keep this policy in force, and to remind you of the many benefits you have been receiving, and will continue to receive, throughout the year.
In addition to basic financial protection for you and your family members, your insurance policy has provided you with (include all of the following that apply):
• a guaranteed savings program
• effective retirement planning
• education planning for your children
• risk coverage against death or disability, and
• precious peace of mind.
Each year at this time, we ask valued clients like you if any major changes have occurred during the past ten months.
Have you added a new family member? Have you received a promotion or otherwise increased your income? Have
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