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Add You - To Build Your Business, Appreciate the Customers You Already Have
Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.
Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
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Pick up the
Points You Want To Remember When Branding Your BusinessIt’s easy to get lost in the business shuffle these days. There are hundreds of companies that produce similar products or provide parallel services, but how do you make yours distinct? There are a lot of ways and only one highly important chara
So much energy and expense are spent attracting new business. But so little effort is invested in truly appreciating the customers they already have.
For example, have you ever bought a house with a housing loan? After you moved in, did the bank call to ask about your new home, or send you a housewarming gift?
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
--------------------------------------------------------------------------------
Pick up the
A supply chain, logistics network, or supply network is a coordinated system of organizations, people, activities, information and resources involved in moving a product or service in physical or virtual manner from supplier to customer. Its management deals with the process of planning, implementing, and controlling its
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
--------------------------------------------------------------------------------
Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
--------------------------------------------------------------------------------
Pick up the
LGV stands for “Large Goods Vehicle”. This type of driving requires a licensing process. This process requires a certain amount of training.The process of training to be an LGV driver is slightly different than that for becoming an HGV driver. Also, those who are interested in becoming an LGV driver need to note that The s
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
--------------------------------------------------------------------------------
Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
--------------------------------------------------------------------------------
Pick up the
As a cleaning company we get called in to carry out builders cleans on new builds and refurbishments. Time and time again what we see is that the designer has had something built, laid or put in place solely on the grounds that it looks good with no regard as to how it will stand up to use or the practicalities of trying t
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
--------------------------------------------------------------------------------
Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
--------------------------------------------------------------------------------
Pick up the
Getting safety training right or wrong has immediately obvious and emotionally and financially tangible consequences. The rewards of: no deaths or disabling injuries, no grieving families, no grieving workmates, no damage to reputation, plant and machinery, no increase in compliance costs and full availability of your prod
Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
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Pick up the telephone. Write a letter. Send out a few `free gifts' - not to the new customer you've just signed up, but also to the loyal customers who have been with you all along.
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