Add You - Business

The Benefits of Plastic Fasteners
Plastic fasteners are used where there are conditions in which metal will just not do. Plastic fasteners can be chemical-resistant, corrosion-resistant, very strong, heat-resistant, non-conductive

client at a seminar handed me this note: ‘Last night, 10 minutes before departure at the airport,

Do You Need a Brand
So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?A brand is a unified message that you send to clients and potential clien

Moments of truth are all those times when customers experience and evaluate your service. Work hard, do a good job, and customers will come back for more.

Moments of impact are those rare moments when someone goes way above the call of duty, stretches the envelope far beyond the stamp, innovates and takes action in unexpected ways that are valued, appreciated…and remembered.

A client at a seminar handed me this note: ‘Last night, 10 minutes before departure at the airport,

Hertz Rent-a-Car in San Francisco
I wanted to make a three-day car reservation for a visit to San Francisco.I called Hertz Rent-a-Car, where I am a member of the ‘Hertz Number One Club’ for frequent travelers. I planned to

d, do a good job, and customers will come back for more.

A client at a seminar handed me this note: ‘Last night, 10 minutes before departure at the airport,

Taking Charge Of Your Files
One of the first steps is to box up last years files. However, before you do that be sure to go through your files and clean them out. The files that can take up a lot of space during the year, ca

ments when someone goes way above the call of duty, stretches the envelope far beyond the stamp, innovates and takes action in unexpected ways that are valued, appreciated…and remembered.

A client at a seminar handed me this note: ‘Last night, 10 minutes before departure at the airport,

4 Great Tips to Selecting a Marketing or Advertising Agency
There are many times in the career of a marketing person where this issue will come up - which agency should I use? From the perspective of the advertising agency or the marketing agency, the answ

nnovates and takes action in unexpected ways that are valued, appreciated…and remembered.

A client at a seminar handed me this note: ‘Last night, 10 minutes before departure at the airport,

How to Harness the Power of Intuition in Your Business
It is my opinion that men and women start to become great when they begin to listen to their inner voice, their intuition.When you begin to use it regularly and systematically, there

client at a seminar handed me this note: ‘Last night, 10 minutes before departure at the airport, I found my car and house keys still with me, which means my wife would have been locked out of the house. I passed them to the Singapore Airlines in-flight supervisor and they managed to get the keys to her within the hour!’

This is a great moment of impact. If the airline was only in the business of flying passengers from city to city, they would miss the opportunity to impact this

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The first real advergame was a customized videogame incorporating brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80’s. Advergames are used to promote products or services, organizations, and even opinions and viewpoints.

What to name your business is a decision that you’ll have to live with every day so here’s something to think about before you print up those business cards.

Reading my Sunday newspaper yesterday reminded me of how Career Fairs do little to substantially increase local employment. Three special interest groups benefit the most, not the unemployed looking for work. You could hold Career Fairs for the unemployed every other week in Flint, Michigan and it still would not affect their depressed economy. It is likely that when people benefit from these Career Fairs it is more by accident than design.

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