Add You - Business

How to Escape the Normality Trap
Nobody notices normal.Not anymore, at least.Fifty years ago? Maybe.But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.Here’s why this is happening:1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. T

tasteful cartoon. It will still look like a mass mailing, but at least it will catch their attention. They'll notice who had the good taste or good humor to send it.

What about your best or most recent customers and clients? How about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be im

Knowing Your Business Niche
Finding your wholesale niche should rank as one of your top priorities.If your business is retail oriented, or e-commerce based, the following is just as important.Developing a business focused on a targeted niche can be the difference between long term success and a flash in the pan experience.While you can make money in the short term by simply buying and selling merchandise, you will retain more customers in the lon

How many times have you gotten a holiday greeting card in the mail from a business and said (or thought) "Yeah, yeah, yeah." Christmas cards, even when signed by the whole office staff, look more like an obligation than a true wish for happiness.

So what can you do instead? How about a newsletter - even a mini-newsletter. Send them some holiday tips or a great old family recipe. In other words, something personal that you might not send at other times of the year. Even better if it's something they can keep and use.

If you send a full newsletter, include something just for fun. A short holiday tale, a holiday-themed puzzle, or some holiday trivia. Make it something they'll keep around for a day or two while they do the puzzle - or something they'll share with someone because it was interesting.

You should send cards - but only to those customers and clients you feel closest to. And on those cards, add a hand-written, personal note. Say something that shows you know who they are - and care about their lives. For instance "Hope your "human family" and those "monster pups" have a great Christmas!" Or how about "Wishing you a wonderful trip to visit the kids..."

If you really want to do a mass-mailing and can't find the writing time and courage for a newsletter, try a postcard with a beautiful photo - or a tasteful cartoon. It will still look like a mass mailing, but at least it will catch their attention. They'll notice who had the good taste or good humor to send it.

What about your best or most recent customers and clients? How about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be im

Advertising Disruption Strategies; Competing for the Customer Mind Bandwidth
Is your company heavy on the advertising and marketing side of things? Are you able to insure that your customer is indeed getting the message? Are you properly getting the word out and are you able to make sure that your customer or target-market it indeed absorbing this message?Perhaps you need to consider a strategy to make sure that the customers mind is indeed picking up your message and registering it. Perhaps you need a disru

some holiday tips or a great old family recipe. In other words, something personal that you might not send at other times of the year. Even better if it's something they can keep and use.

What about your best or most recent customers and clients? How about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be im

Why You Need A Website Gestalt
'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.One of the best 'Very Short Stories' was by Canadian no

mething they'll keep around for a day or two while they do the puzzle - or something they'll share with someone because it was interesting.

What about your best or most recent customers and clients? How about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be im

What! No Bonus!
In 1997 I moved to Colorado to work as a research engineer. We lived in a small town in the mountains. That’s when I learned that my company had given bonuses in past years but they stopped them because the local merchants were always badgering the company about the bonuses that didn’t come and the smaller- than-usual bonuses.I didn’t learn this from the company; I learned it from the guy at the hardware store.When your compa

- and care about their lives. For instance "Hope your "human family" and those "monster pups" have a great Christmas!" Or how about "Wishing you a wonderful trip to visit the kids..."

What about your best or most recent customers and clients? How about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be im

What Was The Time Clock?
A time clock is a mechanical device that allowed employees and employers to take note of the hours that the employee worked each day. Virtually every business would have a system that was similar prior to the 1990’s. The time clock was used to track when an employee arrived and when he left for either lunch or the day. Through the use of the time clock, employers have the ability to know when the individual was working and then to calcu

tasteful cartoon. It will still look like a mass mailing, but at least it will catch their attention. They'll notice who had the good taste or good humor to send it.

What about your best or most recent customers and clients? How about buying a few mini trees, poinsettias, or wreaths and personally delivering them? THAT would be impressive, and it would show them you care!

I know there are concerns that Christmas will offend someone. I can't confidently advise you on how to handle that, because I live in an area where lack of Christmas would offend everyone! You know your area, and know what you should do.

I personally feel honored any time anyone wishes me a happy day of any kind. If they're sharing their special celebration with me, that's as good as if they're sharing mine. But I realize not everyone shares that opinion.

Perhaps you shouldn't send anything in early December. Depending on your locale, you do run the risk of offending someone. Some will be offended if you say "Merry Christmas" and some might even boycott you if you do not!

In addition, some people are so busy trying to juggle work, family, and holiday responsibilities that they don't have much time to peruse their mail. Your good wishes could be lost in the shuffle.

With that in mind, consider mailing during the last week of the month instead - and send a Happy New Year greeting.

Everyone has a new year - no matter what religion they follow. So if you live in an area where that's a concern, it might even be a safer choice.

For your new year greeting you can include a small "gift." How about a one page report on the ten most overlooked ta

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The process for a private company to go pubilc can be complex and time consuming. This article details some of the top-level factors that affect the timing.

There are many kinds of metal detectors - gold detectors, coin and jewel detectors, relic hunting detectors, beach-hunting detectors, and underwater metal detectors. Buying a metal detector can be a tricky affair. Before one decides to buy a metal detector, here are a few points to consider.

The best sales person is a happy customer; it sounds trite, but a happy customer is much more believable than your best sales pitch. If only you had more of them.

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