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Add You - Best Marketing Strategies, A Bread Baking Recipe For Business Owner Success
Staffing companies help organizations with their manpower requirements. There are primarily three different types of staffing services offered by staffing firms:Temporary Staffing ServiceAs the name suggests, temporary staffing meets the short-term needs of employing organizations. Temporary staffing helps companies fill in for positions made vacant by their absent employees or helps in supplementing the existing staff during times of high workload. Temporary staffing enables organizations to meet their working challenges with minimum human resource overheads and avoiding lengthy recruiting and assessment processes. The huge cost savings involved make temporary staffing an attractive alternative to permanent employment.Long-term Staffing / Project Staffing ServiceLong-term staffing services involve placing employees in long-term assignment, where there’s no definite period of time involved. This type of staffing requirement is common in the professional and technical sectors, where people are required on a project-to-project basis. It makes more sense for these organizations to hire on a project basis than on a permanent basis, so as to avoid idling of human resources.Temp-to-Perm / Contract-to-Hire Staffing ServiceThis type of staffing service is a combination of temporary staffing and permanent employment. The temp-to-perm staffing service allows a company to take an employee on a temporary basis for purpose of evaluation and should the employee meet their satisfactory requirements, the company may then take the employee onto their payrolls. This type of staffing service gives the company a safe alternative to permanent hiring and allows the company to critically evaluate the capabilities and managerial skills of the employee in concern.Most staffing companies offer all these types of staffing services. You will also find specialist agencies that offer industry -specific staffing services.
The one condition on making sure that the guarantee works is to stick by it unconditionally. This means that no matter what the situation is, or the circumstances, you give your customer the benefit of the doubt, knowing that in return, you will be promoting your business.
What are the specific results of a guarantee? First, you take away the risk of loosing up to ten customers from one unsatisfied one. Second, customers that haven’t used you yet will find that you are credible and that you stick by your products for the best quality. Third, you are making a strong statement about your products and services. You believe that you can offer the best.
When you aren’t sure about how to reach your customers, just let them know you stick by your products with the slogan, “Satisfaction ;guaranteed!”
Ingredient #3: Put In the Extra Sugar
Every customer knows what to expect when they get to a company. They know that they will be offered certain items or services in return for their cash.
Why should you stop there?
One great way to keep customers happy and coming back is to give them extra from what they would expect to get. This is the same as putting money into marketing. The more you give a customer, even though it may mean some extra cost for you, the more likely you will be to get referrals.
By giving your customers something for free, you can make up to ten times as much back because of the word of mouth marketing. However, there are more advantages to this than just getting referrals.
The more you offer, the higher you can put your prices. The g
It used to be common for workers to scoff at the idea of wearing any sort of personal protection equipment, or PPE. However, the times, the technology and the laws have changed. The workplace today is a much safer place as a result.The Occupational Safety and Health Act was passed in 1970 to “assure safe and healthy working conditions for working men and women”. OSHA, the governmental agency responsible for the enforcement of the 1970 Act, determines the safety regulations required for all businesses in the US.Hardhats, safety glasses and goggles, steel-toed boots, protective clothing, harnesses and radioactive dosimeter badges are just a few examples of PPE that may be required on today’s job-sites. The degree and type of PPE use is dependent on the industry.Mandatory Personal Protective EquipmentOSHA requires that all workers use mandatory PPE in any job that poses a threat to one’s health. It is the employer’s responsibility to assess the workplace for potential health threats and implement the necessary steps to address any hazard. If such a hazard is present, the employer must supply the PPE and educate the employee on both the potential hazards and the proper use of the PPE.Safety glasses must be worn in any situation where the worker is or might be exposed to flying debris, often in the form of sparks, dust or splashes. The safety glasses of today have advanced far beyond the thick, black rimmed spectacles or the awkward goggles of the 1950s.Safety glasses can be made to a prescription and safety bifocals, trifocals and progressive focus lenses are standard. The lens material, too, has changed. There now exist several options, from the original plastic to a new substance, polycarbonate.Polycarbonate lenses are lighter and more impact resistant, but sacrifice optical clarity. A third material is Trivex, the most impact resistant, while retaining excellent optical clarity, but this lens material is quite expensive and still not as widely available as polycarbonate. All of these materials can be coated a variety of tints, both cosmetic and functional.Goggles have become somewhat of a dinosaur, as the tendency to fog, the poor optical clarity and the downright discomfort have made them obsolete, except in specific circumstances.Z-87 CerificationAny safety glasses that meet or exceed OSHA standards has “Z-87” stamped on the lens or temple piece. Thanks to advances
If you want to look around at the businesses that succeed, you will find one thing in common with all of them. They understand that the most important thing to success is customer satisfaction. If the customer isn’t happy; no one is.
Getting customer satisfaction doesn’t mean that you will need to be nice to everyone who comes by and is interested in your business. Unlike past businesses, you can’t sell with only a smile. Like everything else in the business world, there is a direct formula that you can use and implement for ensuring that you have customer satisfaction every time!
How do you guarantee customer satisfaction? This involves putting together a mixture of ingredients that ensure success. The steps include preparation, working well during a sale, and the after math of doing business with a customer.
Making sure that your customer walks away and you know that they will walk back in, possibly with more customers for you is all it takes to accomplish your goals as a business. The idea is to create a well-rounded meal for customers with their experience with you.
Following some simple guidelines and looking at the other examples available to you will give you everything that you need for customer service, allowing your business to soar above the rest. The result is that you will be able to become a business owner who understands the necessity of good customer service. Individuals and past customers will help to support your business, and everyone will walk away at the end of the day, happy with the levels of satisfaction that you have been able to provide.
Ingredient #1: Why Do I Need to Worry About 1 Customer?
It doesn’t matter if your product or services are good. It doesn’t even matter if you are at the point where you have found that your customer is interested in buying something from you. Most likely, they aren’t going to walk away thinking about your product or service. They are going to walk away thinking about YOU and what your company is like, especially in comparison to others. Their big question is: “will I ever go back there again?”
If you walk into a business, you will most likely do the same thing. You pick up a product, you ask for a service, and if someone responds to you in a negative way, you remember. Not only do you remember, but you are going to make sure that everyone around you knows that they don’t want to do business with you. They are positive it will put a negative edge to their day.
On average, an unhappy customer will tell up to 10 people that they are not satisfied with your service. A happy customer will most likely tell one or two people.
How does this relate to your business? If you know business, you know that one of the ingredients is to market correctly. One of the most well known ways is through word of mouth. Worrying about the customers is also worrying about one of the major marketing strategies you use in your every day business.
What kind of business will you be loosing if you don’t have the correct customer service? Let’s begin with the neighbors and the family that ask where they bought a particular item or service. Beyond this, look at the possibilities for complaints. Things like technology and the Internet allows individuals to have the ability to go out of their way to make sure everyone knows how bad or good something is.
An easy market is your customer. Making sure that your customer has received the best possible customer service, without any complaints, is the first and major ingredient to mix in for ensuring your business success. Without it, nothing else will have the ability to mix together.
Ingredient #2: Make a Strong Guarantee
You most likely have heard this slogan before: Satisfaction; guaranteed. This is an important part of your complete mix to making sure your customer is happy.
There may be a time where the product is a little off from what it should be. Maybe something went wrong with the services you provided. Maybe nothing went wrong, but the customer just isn’t happy. Maybe your business ideal and goal is to make sure that you provide all of your customers with the best quality in the products and services you offer.
Your most essential way of communicating all of these things with a customer is through a guarantee. Nothing is a problem, as long as you stamp your guaranteed sign on your business.
A guaranteed stamp means two things to a customer. One is that you believe in your product or your service as being the best. Two, you know that sometimes things go wrong, and you understand your customers when they say that they want high quality.
A strong guarantee means that your company is focused on what it means to offer a quality product. It also means that you want the best for the customer, and you won’t settle for less.
How do you work guarantees? If you have a product or a service, you give your customer the room to return what they don’t like. Any larger corporation, or even smaller, understands that not only will this help with happier customers, but it can also mix in with the first ingredient, meaning that a guarantee will help you market by word of mouth.
One of the specific tools to use with your guarantees is by taking advantage of time. For instance, if you offer a six month or one year guarantee, you will be less likely to have returns than if you offer a thirty day guarantee. This is a psychological way of telling the customer that you know your product is good and will last for at least as long as the guarantee says it will.
Say that a customer turns to your company with an item that they bought then decided they didn’t like. At some point, you may recognize that the item may not even be from your store! But, you take it back anyway. Why?
The customer will then turn around and use word of mouth to say that they can ensure your business offers 100% satisfaction, guaranteed.
You may have heard stories like this, where a customer feels like they have outsmarted the company. They returned a product, got a refund, and got something that they really wanted. They then turned around and told all of their friends. Not only is it a key ingredient to the formula of customer service, but also ties into the strategy of word of mouth marketing.
The one condition on making sure that the guarantee works is to stick by it unconditionally. This means that no matter what the situation is, or the circumstances, you give your customer the benefit of the doubt, knowing that in return, you will be promoting your business.
What are the specific results of a guarantee? First, you take away the risk of loosing up to ten customers from one unsatisfied one. Second, customers that haven’t used you yet will find that you are credible and that you stick by your products for the best quality. Third, you are making a strong statement about your products and services. You believe that you can offer the best.
When you aren’t sure about how to reach your customers, just let them know you stick by your products with the slogan, “Satisfaction ;guaranteed!”
Ingredient #3: Put In the Extra Sugar
Every customer knows what to expect when they get to a company. They know that they will be offered certain items or services in return for their cash.
Why should you stop there?
One great way to keep customers happy and coming back is to give them extra from what they would expect to get. This is the same as putting money into marketing. The more you give a customer, even though it may mean some extra cost for you, the more likely you will be to get referrals.
By giving your customers something for free, you can make up to ten times as much back because of the word of mouth marketing. However, there are more advantages to this than just getting referrals.
The more you offer, the higher you can put your prices. The g
Have you ever heard of backlinks? If not, you have come to the right place. Here, through this informative article, we will take a much closer examination of backlinks. Not only will you be able to learn more about backlinks are and how they work, but you will also be able to find out how to build your own backlink. Read on to find out more.What Are Backlinks?Backlinks are incoming links to a website. They allow you to keep track of other websites on the Internet which have links to yours, whether or not the links are direct, and what types of keywords the website has provided in their anchor text (meaning what the link says). They are used in order to rank the popularity of a particular website, which is more or less the main reason that they are used.Why Are Backlinks Important?Chances are that you may already know that backlinks are very important when it comes to have your website in a search engine. If not, it is probably the most important thing that you should know when it comes to backlinks. So, why are backlinks so important?Well, backlinks play a major role in determining how well your website will do in a search engine. This is because many search engines will decide on how to rank a website according to how popular that particular website is. If you are interested in increasing how well known and popular your website is, it is definitely a good idea for you to build a backlink.How Do You Build a Backlink?The best way to build a backlink is to use a backlink building tool. You will be given the ability to enter a specific keyword. After you have done so, the backlink building tool will give you a choice of websites where you can post an article, a post, a message or a backlink to your website. After you have been given the websites to choose from by the backlink building tool, it is then up to you to visit them.There are a number of different ways that you can build backlinks for your website on your own, without the assistance of a backlink builder. For starters, one of the easiest is getting yourself listed in website directories. Another great way to build a backlink is to add links to your website through a forum post. This is one of the most common ways to build a backlink. Other common ways include blogs and article directories.Building a backlink is not hard as long as you have an idea of what you are doing. Your best bet is to try out a backlink building tool in order to build your backli
Ingredient #1: Why Do I Need to Worry About 1 Customer?
It doesn’t matter if your product or services are good. It doesn’t even matter if you are at the point where you have found that your customer is interested in buying something from you. Most likely, they aren’t going to walk away thinking about your product or service. They are going to walk away thinking about YOU and what your company is like, especially in comparison to others. Their big question is: “will I ever go back there again?”
If you walk into a business, you will most likely do the same thing. You pick up a product, you ask for a service, and if someone responds to you in a negative way, you remember. Not only do you remember, but you are going to make sure that everyone around you knows that they don’t want to do business with you. They are positive it will put a negative edge to their day.
On average, an unhappy customer will tell up to 10 people that they are not satisfied with your service. A happy customer will most likely tell one or two people.
How does this relate to your business? If you know business, you know that one of the ingredients is to market correctly. One of the most well known ways is through word of mouth. Worrying about the customers is also worrying about one of the major marketing strategies you use in your every day business.
What kind of business will you be loosing if you don’t have the correct customer service? Let’s begin with the neighbors and the family that ask where they bought a particular item or service. Beyond this, look at the possibilities for complaints. Things like technology and the Internet allows individuals to have the ability to go out of their way to make sure everyone knows how bad or good something is.
An easy market is your customer. Making sure that your customer has received the best possible customer service, without any complaints, is the first and major ingredient to mix in for ensuring your business success. Without it, nothing else will have the ability to mix together.
Ingredient #2: Make a Strong Guarantee
You most likely have heard this slogan before: Satisfaction; guaranteed. This is an important part of your complete mix to making sure your customer is happy.
There may be a time where the product is a little off from what it should be. Maybe something went wrong with the services you provided. Maybe nothing went wrong, but the customer just isn’t happy. Maybe your business ideal and goal is to make sure that you provide all of your customers with the best quality in the products and services you offer.
Your most essential way of communicating all of these things with a customer is through a guarantee. Nothing is a problem, as long as you stamp your guaranteed sign on your business.
A guaranteed stamp means two things to a customer. One is that you believe in your product or your service as being the best. Two, you know that sometimes things go wrong, and you understand your customers when they say that they want high quality.
A strong guarantee means that your company is focused on what it means to offer a quality product. It also means that you want the best for the customer, and you won’t settle for less.
How do you work guarantees? If you have a product or a service, you give your customer the room to return what they don’t like. Any larger corporation, or even smaller, understands that not only will this help with happier customers, but it can also mix in with the first ingredient, meaning that a guarantee will help you market by word of mouth.
One of the specific tools to use with your guarantees is by taking advantage of time. For instance, if you offer a six month or one year guarantee, you will be less likely to have returns than if you offer a thirty day guarantee. This is a psychological way of telling the customer that you know your product is good and will last for at least as long as the guarantee says it will.
Say that a customer turns to your company with an item that they bought then decided they didn’t like. At some point, you may recognize that the item may not even be from your store! But, you take it back anyway. Why?
The customer will then turn around and use word of mouth to say that they can ensure your business offers 100% satisfaction, guaranteed.
You may have heard stories like this, where a customer feels like they have outsmarted the company. They returned a product, got a refund, and got something that they really wanted. They then turned around and told all of their friends. Not only is it a key ingredient to the formula of customer service, but also ties into the strategy of word of mouth marketing.
The one condition on making sure that the guarantee works is to stick by it unconditionally. This means that no matter what the situation is, or the circumstances, you give your customer the benefit of the doubt, knowing that in return, you will be promoting your business.
What are the specific results of a guarantee? First, you take away the risk of loosing up to ten customers from one unsatisfied one. Second, customers that haven’t used you yet will find that you are credible and that you stick by your products for the best quality. Third, you are making a strong statement about your products and services. You believe that you can offer the best.
When you aren’t sure about how to reach your customers, just let them know you stick by your products with the slogan, “Satisfaction ;guaranteed!”
Ingredient #3: Put In the Extra Sugar
Every customer knows what to expect when they get to a company. They know that they will be offered certain items or services in return for their cash.
Why should you stop there?
One great way to keep customers happy and coming back is to give them extra from what they would expect to get. This is the same as putting money into marketing. The more you give a customer, even though it may mean some extra cost for you, the more likely you will be to get referrals.
By giving your customers something for free, you can make up to ten times as much back because of the word of mouth marketing. However, there are more advantages to this than just getting referrals.
The more you offer, the higher you can put your prices. The g
Are you a small business owner looking to attract and keep hardworking, quality employees? If so, you should consider offering a health insurance package to your employees.These days, health insurance is one of the main factors people consider when deciding whether or not to accept a job offer. Since the cost of individual health insurance policies is high, and the cost of health care is even higher, it’s no wonder good health insurance is sought after by prospective employees. Some people will even leave their current jobs at one business to work for another business that offers better health insurance packages.With this in mind, you as a small business owner need to start looking into offering health insurance packages to your employees before a larger business lures them away. You may think large businesses are wealthier businesses, and in most cases you’d be correct; however, that doesn’t mean your small business can’t afford to offer a good health insurance package to your employees.It won’t happen easily or overnight, but it’s possibly for you as a small business owner to provide health insurance for your employees. You’ll need to research insurance companies that offer health insurance packages for small businesses at group rates. Group rates are generally much less expensive than individual rates. This is why most people don’t want to purchase individual health insurance policies and are attracted to businesses that offer health insurance packages.Don’t limit your search to one or two health insurance companies. Research several companies, comparing the coverage and prices they offer. You may even want to talk with fellow small business owners about the health insurance packages they offer their employees. Word-of-mouth and personal experience are often the truest forms of advertisement.Once you find the health insurance company that will allow you to offer health insurance packages to your employees, your small business will attract and retain the employees it needs.
What kind of business will you be loosing if you don’t have the correct customer service? Let’s begin with the neighbors and the family that ask where they bought a particular item or service. Beyond this, look at the possibilities for complaints. Things like technology and the Internet allows individuals to have the ability to go out of their way to make sure everyone knows how bad or good something is.
An easy market is your customer. Making sure that your customer has received the best possible customer service, without any complaints, is the first and major ingredient to mix in for ensuring your business success. Without it, nothing else will have the ability to mix together.
Ingredient #2: Make a Strong Guarantee
You most likely have heard this slogan before: Satisfaction; guaranteed. This is an important part of your complete mix to making sure your customer is happy.
There may be a time where the product is a little off from what it should be. Maybe something went wrong with the services you provided. Maybe nothing went wrong, but the customer just isn’t happy. Maybe your business ideal and goal is to make sure that you provide all of your customers with the best quality in the products and services you offer.
Your most essential way of communicating all of these things with a customer is through a guarantee. Nothing is a problem, as long as you stamp your guaranteed sign on your business.
A guaranteed stamp means two things to a customer. One is that you believe in your product or your service as being the best. Two, you know that sometimes things go wrong, and you understand your customers when they say that they want high quality.
A strong guarantee means that your company is focused on what it means to offer a quality product. It also means that you want the best for the customer, and you won’t settle for less.
How do you work guarantees? If you have a product or a service, you give your customer the room to return what they don’t like. Any larger corporation, or even smaller, understands that not only will this help with happier customers, but it can also mix in with the first ingredient, meaning that a guarantee will help you market by word of mouth.
One of the specific tools to use with your guarantees is by taking advantage of time. For instance, if you offer a six month or one year guarantee, you will be less likely to have returns than if you offer a thirty day guarantee. This is a psychological way of telling the customer that you know your product is good and will last for at least as long as the guarantee says it will.
Say that a customer turns to your company with an item that they bought then decided they didn’t like. At some point, you may recognize that the item may not even be from your store! But, you take it back anyway. Why?
The customer will then turn around and use word of mouth to say that they can ensure your business offers 100% satisfaction, guaranteed.
You may have heard stories like this, where a customer feels like they have outsmarted the company. They returned a product, got a refund, and got something that they really wanted. They then turned around and told all of their friends. Not only is it a key ingredient to the formula of customer service, but also ties into the strategy of word of mouth marketing.
The one condition on making sure that the guarantee works is to stick by it unconditionally. This means that no matter what the situation is, or the circumstances, you give your customer the benefit of the doubt, knowing that in return, you will be promoting your business.
What are the specific results of a guarantee? First, you take away the risk of loosing up to ten customers from one unsatisfied one. Second, customers that haven’t used you yet will find that you are credible and that you stick by your products for the best quality. Third, you are making a strong statement about your products and services. You believe that you can offer the best.
When you aren’t sure about how to reach your customers, just let them know you stick by your products with the slogan, “Satisfaction ;guaranteed!”
Ingredient #3: Put In the Extra Sugar
Every customer knows what to expect when they get to a company. They know that they will be offered certain items or services in return for their cash.
Why should you stop there?
One great way to keep customers happy and coming back is to give them extra from what they would expect to get. This is the same as putting money into marketing. The more you give a customer, even though it may mean some extra cost for you, the more likely you will be to get referrals.
By giving your customers something for free, you can make up to ten times as much back because of the word of mouth marketing. However, there are more advantages to this than just getting referrals.
The more you offer, the higher you can put your prices. The g
It has been said that nobody reads ads. People read what interests them, and sometimes it is an ad. Of course this was professed by a 1960’s advertising man in a time when it was still possible to evade advertising messages every once in awhile.Now we are bombarded with advertising messages nearly every second of every day. Billboards block out our view of nature. Radio spots interrupt our music. Sidewalk writing, signs on dogs, TVs in our bathroom stalls, trivia questions on potato chips, temporary tattoos on people’s foreheads, magazines with more ads than editorial, reality TV programs that are really season-long branding campaigns, mailboxes full of crap nobody reads, and the list goes on and on and on and on.Just because you’ve paid money for an ad doesn’t mean anyone is going to care. You’ve paid for the space, not the audience. And today’s audience is a hostile one when it comes to advertising.It’s no wonder people are increasingly cynical about advertising. Who can blame them? There are so many ad messages that no sane person could possibly pay attention to them all, let alone process their messages and remember what product they were selling.So most people have learned to tune out the advertising. It’s an automatic response, part of our ingrained fight-or-flight instincts. Then factor in the fact that the two-income family is the rule, not the exception. Single-parent households are on the rise, work hours are getting longer, leisure time is shrinking each year.People are busy. So out of the hundreds of ad messages that reach them on a daily basis, most of them go unnoticed because they fail to get past the barrier we have all developed against lame, useless, ignorant, arrogant and otherwise annoying advertisements.And even if they weren’t busy, why should consumers care when it is obvious by the schlock put out by a majority of advertisers that the advertisers don’t care about their consumers.Inside jokes and sentences filled with technical jargon don’t impress consumers. Metaphors and bad puns don’t make them laugh. These cheap gimmicks and products of laziness turn the consumer off before they can even learn about you and your product.Yes, most ads fail because their creators make one critical error—they assume the audience cares; yet they don’t give them a reason to.This article introduced the sixth of twelve steps. Challenge yourself, your staff and your advertising agency to revolutionize you
A strong guarantee means that your company is focused on what it means to offer a quality product. It also means that you want the best for the customer, and you won’t settle for less.
How do you work guarantees? If you have a product or a service, you give your customer the room to return what they don’t like. Any larger corporation, or even smaller, understands that not only will this help with happier customers, but it can also mix in with the first ingredient, meaning that a guarantee will help you market by word of mouth.
One of the specific tools to use with your guarantees is by taking advantage of time. For instance, if you offer a six month or one year guarantee, you will be less likely to have returns than if you offer a thirty day guarantee. This is a psychological way of telling the customer that you know your product is good and will last for at least as long as the guarantee says it will.
Say that a customer turns to your company with an item that they bought then decided they didn’t like. At some point, you may recognize that the item may not even be from your store! But, you take it back anyway. Why?
The customer will then turn around and use word of mouth to say that they can ensure your business offers 100% satisfaction, guaranteed.
You may have heard stories like this, where a customer feels like they have outsmarted the company. They returned a product, got a refund, and got something that they really wanted. They then turned around and told all of their friends. Not only is it a key ingredient to the formula of customer service, but also ties into the strategy of word of mouth marketing.
The one condition on making sure that the guarantee works is to stick by it unconditionally. This means that no matter what the situation is, or the circumstances, you give your customer the benefit of the doubt, knowing that in return, you will be promoting your business.
What are the specific results of a guarantee? First, you take away the risk of loosing up to ten customers from one unsatisfied one. Second, customers that haven’t used you yet will find that you are credible and that you stick by your products for the best quality. Third, you are making a strong statement about your products and services. You believe that you can offer the best.
When you aren’t sure about how to reach your customers, just let them know you stick by your products with the slogan, “Satisfaction ;guaranteed!”
Ingredient #3: Put In the Extra Sugar
Every customer knows what to expect when they get to a company. They know that they will be offered certain items or services in return for their cash.
Why should you stop there?
One great way to keep customers happy and coming back is to give them extra from what they would expect to get. This is the same as putting money into marketing. The more you give a customer, even though it may mean some extra cost for you, the more likely you will be to get referrals.
By giving your customers something for free, you can make up to ten times as much back because of the word of mouth marketing. However, there are more advantages to this than just getting referrals.
The more you offer, the higher you can put your prices. The g
It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read everything you want to and need to in order to stay current, while at the same time preserving enough time to do the work you need to do to keep your business functioning., I have found a method that cuts down on the worst of the time wasters and streamlines the remaining reading. 1. Weed it out - Anytime I find that I am not getting full value for my time from a newsletter, ezine or other informational email source, even though I may be getting some good stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source. 2. Save it for a specific time - I used to waste hours a day stopping to read business-related newsletters and ezines as they came in or as I ran across them. Now, I put aside one day to read it all. This day is set aside solely for reading informational business mail (not client mail) and for a few other business activities that need focused attention. I don't schedule other business on this day, unless it is unavoidable. This way, I can get caught up and handle all necessary responses without feeling like I'm neglecting my "real" work. 3. Scan, cram and scram - This is the biggie for saving time. Learn to read for overall content and not for word-by-word absorption. This isn't deathless prose, folks, so there's no need to suck it in like some unearthed lost volume of Hemingway. Scan any headings or sub-titles, ignoring completely what you don't need to know, and then scan-read the content of what you do need quickly to get the gist of the message. Only spend time on intense focused reading if the concept/content is difficult (yet vital) or supremely interesting and important. (If it's just interesting, but not important, you can always read it some other time when you have a few minutes free.) Once you've gotten what you need, save only th
The one condition on making sure that the guarantee works is to stick by it unconditionally. This means that no matter what the situation is, or the circumstances, you give your customer the benefit of the doubt, knowing that in return, you will be promoting your business.
What are the specific results of a guarantee? First, you take away the risk of loosing up to ten customers from one unsatisfied one. Second, customers that haven’t used you yet will find that you are credible and that you stick by your products for the best quality. Third, you are making a strong statement about your products and services. You believe that you can offer the best.
When you aren’t sure about how to reach your customers, just let them know you stick by your products with the slogan, “Satisfaction ;guaranteed!”
Ingredient #3: Put In the Extra Sugar
Every customer knows what to expect when they get to a company. They know that they will be offered certain items or services in return for their cash.
Why should you stop there?
One great way to keep customers happy and coming back is to give them extra from what they would expect to get. This is the same as putting money into marketing. The more you give a customer, even though it may mean some extra cost for you, the more likely you will be to get referrals.
By giving your customers something for free, you can make up to ten times as much back because of the word of mouth marketing. However, there are more advantages to this than just getting referrals.
The more you offer, the higher you can put your prices. The great debate is whether you are going to get a lot of customers, or customers that you know you can offer good quality to.
For example, you have a business that offers a particular service, such as lawn mowing. Instead of just mowing the lawn, you tell your customer that you are going to do some extra yard work with cleaning, trimming bushes, or watering flowers. What is the result? Not only do you have the ability to provide extra services, allowing the friendly neighbor to tell all of their neighbors, but you can also ask for a higher price for the extra work.
A business owner who does this understands two things as part of the ingredients. The first is that extra services make customers happy. The second is that customers are willing to pay more so that their lives can be easier, without them having to think about the extra work that has to be done.
Providing a great service or product doesn’t just mean selling something. It means tapping into what the customer needs. You want to think about things such as what it means to provide a service, what the customers need, and how to help customers with making their lives a little easier.
All successful business owners will let you know that by giving the customer a few extra dollars or a little extra service for free, it will amount to them wanting to give you the extra few dollars back. By putting a small investment in them, you can expect that you will be able to receive a large return in a variety of ways.
Ingredient #4: After Sales Support
A careless business owner will sell you an item then forget that you existed. The result is that a customer will feel like the company didn’t really care about the hard earned money that was given to them. You can then expect the customer to feel completely detached from your company and to go somewhere else next time.
How do you really care about your customer?
Paying attention to the after sales and providing support for what customers have already bought will ensure that your customer will return. This is another way of communicating with your customer to tell them that you believe in your product and you want to make sure that they are happy with what they have received.
It is as simple as checking in with your customer. An e-mail to make sure that everything was satisfactory or a phone call to ask how they liked the service is a great way to keep on the same page with your customer.
Another great after sales support is to simply say thank you. This is one of the easiest ways to check in, letting all of your customers know you appreciate their service. The result is that a customer will begin to see that you care that they are your customer. There is no better way to keep customers coming back and bringing other customers with them.
The result of this particular part of the formula is that you will be opening a door to communicating with your customer on several levels. First, it will remind them that you are a good company and that you believe in what you do. The result? It ties in to the first ingredient again, where they will let others know that you are a company that stands by your product and really cares.
The second thing that it will do is relieve any problems with the product. If they are not satisfied with the product, you will be a step ahead of them. You can change your product or marketing in order to make it better. You can also stop complaints from happening because the customer doesn’t have time to build them up in their head.
Adding in the extra ingredients of communicating with your customer, even if they don’t have their pocket book pulled out, will guarantee that they will remember you and will be willing to keep coming back for more of what you have to offer.
Ingredient #5: Add In the Personal
One of the greatest parts of being a business owner is the ability to network with all types of people and personalities. The difference between a business owner and a friend is that every person you meet is a potential sale. This means that your customers are your friends.
The spice of your mixture for a successful business through customer service is by making it personal. You don’t have to be a ‘mom and pop’ store in order to remember who your customers are and make sure that they feel welcome and at home when they walk in.
All you have to do is remember a name and one association with that name. If you have employees, tell them that they want to learn the customer’s name. This will make all of the difference in them coming back.
All you have to do is simply say, “Hi Joe! What will you have today?” Doing this instead of “How may I help you?” sounds much more inviting and friendly, as well as personalized.
Why not go the extra mile? Most of you have heard the phrase “You will have your usual, Jim?” Remembering the little things, such as what your customer likes, will help your customer feel welcome and at home, even though they are responding to your business.
You don’t have to have an extremely personal relationship. But, remember that it is your job to make sure your customers are happy when they walk in for service in your area of town. This means building and establishing a personalized relationship that always welcomes them in the front door.
Ingredient #6: The Good, the Bad and the Ugly
Some customers don’t just live to find the best quality product or service. Some live to make sure that they find the worst. They want you to know what is wrong with what you are doing. This doesn’t mean that you have to shrug them off and tell them to go away. Instead, make sure that you are responding correctly.
A customer is more likely going to get mad if you don’t respond to them than if you do. Look at a restaurant scenario for a good example. If a customer tells you that they don’t like the fries because they are too cold, you have a few choice of how to respond.
The first way is to tell them that they are wrong. You know that they are fine. You can then take a fry off of their plate and see how it tastes. The second way is to completely ignore them, and ask if they would like more water. With both of these responses, expect your restaurant to shut down.
The best thing to do, no matter what type of business you have, is to fix the problem as soon as you can. Most customers understand. They have been in similar situations, have worked on the other side, and know that not everything is perfect all the time.
What do they want? For you to simply say, “Okay. I understand and I will fix the problem. Thank you for caring enough to tell me.”
What happens if you d
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