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  • Add You - Customer and Client Communications

    Quick Tips For Successful Branding
    Points You Want To Remember When Branding Your BusinessIt’s easy to get lost in the business shuffle these days. There are hundreds of companies that produce similar products or provide parallel services, but how do you make yours distinct? There are a lot of ways and only one highly important characteristic to a successful business. It is branding. Below are key points to follow when brainstorming your brand.Identify With Your B
    munic
    Thursday: Your Daily Yellow Page Ad Review
    With three days behind you and a thorough dissecting of your Yellow Page ad, you should be happy with the results. But not so fast. Sure, you’re looked at the headline, sub-head, and picture, but what about the meat and potatoes? That would be the text itself. Did you spend more than a minute writing it? Does it tell the entire feature and benefit story? Well it should. It must give the consumer the details on what you have to offer.Whether you are a service or
    Customer and Client Communica
    Do You Need a War Room? Life in the Command Center
    A command center, sometimes referred to as a war room, can be a competitive differentiator for a business, non-profit or other organization. The key elements for any command center are: centralized location, key personnel, time frames (project, crisis or on-going), mission definition, primary activities and finally, resources as related to organizational commitment. Each on of these points will be outlined below to better portray whether an organization does in fact
    mer and Client Communic
    Business Records Destruction
    Effective June 1, 2005, the FTC’s Disposal Rule requires any business or individual that utilizes credit report information to properly dispose of that information to protect against unauthorized access to or use of the information. The Rule can be found at www.ftc.gov/os/2004/11/041118disposalfrn.pdf.Examples of consumer reports include credit reports, credit scores, reports businesses or individuals receive with information relating to employment background,
    d Client Communic
    Looks Matter: For You and Your Marketing
    Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corners in the image department, your business will suffer.We Live In a DIY WorldAs a small business owner or solo-professional, you're probably working on a tight budget. And, it's pretty easy these days to do everything yourself.It's definitely not like it was when I started out in the advertising
    nt Communic
    Die Cutting Paper
    Paper is cut in various shapes and sizes using die cutting methods. Envelops, greeting cards, cardboard boxes, tickets, bills and receipt books are some paper-based products that use die cutting methods and processes. Currency bills are also cut using this process.In the steel rule die cutting process, sheets of paper are cut across a straight line using knife edged cutting blades. The rotary process uses blades made from tungsten carbide to cut different shape
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