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  • Add You - The Psychology of Angry Customers

    The Power of Delighting a Customer
    It used to be a priviledge when I could spend nights in great restaurants, all the while knowing someone else was picking up the check! As the President and owner of Chicago’s most prominent wine stores, I was usually the chosen one when producers and winemakers came to town.Several things have changed since those days. Most notably, I have less hair than before and we recently sold our wine stores. Those fancy meals are a fading memory; however, one meal, in particular, is still very clear. On that evening a famous Barolo wine producer was in town, so several of us ventured out for a semi-casual steak dinner
    that emphasizes anger diffusion first results in a lesser payout by the company.

    Warning:
    Do not attempt to problem-solve or even offer a concrete solution – such as a credit or a gift card- to an angry customer. Certainly,

    Advertising Inserts
    One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newsp
    Often, what makes difficult customers difficult is the fact that they are intensely emotional. They are upset, angry, irate, or ballistic. It is impossible to address the real issues the customer has experienced until we first address the emotion of anger.

    When it comes to dealing with angry customers, there are four things you must be crystal clear on. These four critical ideas make up what I call the Psychology of Anger.

    1. Anger precludes rationality
    Angry customers simply cannot rationalize. This is because they are so wrapped up in the emotion of anger that everything you say is filtered through their emotions. Anger is an emotion and emotions are experienced in the right side of the brain. Rationalizing, problem solving, listening, and negotiating are all left-brain activities and your angry customer is stuck in the right side of the brain, and therefore cannot be expected to rationalize with you.

    Research has shown that an approach to problem solving that emphasizes anger diffusion first results in a lesser payout by the company.

    Warning:
    Do not attempt to problem-solve or even offer a concrete solution – such as a credit or a gift card- to an angry customer. Certainly, y

    Customer Service is Not a Department
    The only reason your company exists is to solve problems for customers. If you do not do this well the customers go away and your company ceases to exist. I have often marveled at how huge corporations place minimum wage employees in their customer service department and then wonder why their sales have gone down. Customer service in not a department of your company. It is what your company does to keep and earn trust in the marketplace.Last week, I visited my local supermarket to pick up some groceries, and they made a ridiculous customer service mistake. I am a very courteous customer. However, wh
    er.

    When it comes to dealing with angry customers, there are four things you must be crystal clear on. These four critical ideas make up what I call the Psychology of Anger.

    1. Anger precludes rationality
    Angry customers simply cannot rationalize. This is because they are so wrapped up in the emotion of anger that everything you say is filtered through their emotions. Anger is an emotion and emotions are experienced in the right side of the brain. Rationalizing, problem solving, listening, and negotiating are all left-brain activities and your angry customer is stuck in the right side of the brain, and therefore cannot be expected to rationalize with you.

    Research has shown that an approach to problem solving that emphasizes anger diffusion first results in a lesser payout by the company.

    Warning:
    Do not attempt to problem-solve or even offer a concrete solution – such as a credit or a gift card- to an angry customer. Certainly,

    Don't Forget to Say Thank You for a Second Interview
    The thank you letter for a second interview is a must for serious job seekers. If you’ve made it as far as a second interview, then you are right on the edge and are one of the serious candidates ready to be offered the position. When you’re in that position then it is worth your while to use all of the leverage you have, all of your knowledge of the company and all of your job search skills to close the deal and land yourself a job offer. This letter can be a deal closer.When engaged in a job search, even if it is not your profession, you are really serving as a salesman. The product you are selling is your
    imply cannot rationalize. This is because they are so wrapped up in the emotion of anger that everything you say is filtered through their emotions. Anger is an emotion and emotions are experienced in the right side of the brain. Rationalizing, problem solving, listening, and negotiating are all left-brain activities and your angry customer is stuck in the right side of the brain, and therefore cannot be expected to rationalize with you.

    Research has shown that an approach to problem solving that emphasizes anger diffusion first results in a lesser payout by the company.

    Warning:
    Do not attempt to problem-solve or even offer a concrete solution – such as a credit or a gift card- to an angry customer. Certainly,

    How To Write A Business Plan And Make It Your Blueprint For Success
    Why write a business plan? There are several reasons why you might want to write a business plan. 1. It is a tool for obtaining financing. 2. It will help unite venture partners in a common goal. 3. It can serve as a feasibility study. 4. It will serve as a goal and blueprint for your new business. Of all of the purposes listed, the last one is the most important. According to the Small Business Administration, 95% of all businesses started, fail within the first 5 years. One of the main reasons for failure is a lack of direction or goals. A business plan will give you that direct
    olving, listening, and negotiating are all left-brain activities and your angry customer is stuck in the right side of the brain, and therefore cannot be expected to rationalize with you.

    Research has shown that an approach to problem solving that emphasizes anger diffusion first results in a lesser payout by the company.

    Warning:
    Do not attempt to problem-solve or even offer a concrete solution – such as a credit or a gift card- to an angry customer. Certainly,

    Jobs For Students - Useful Tips And Advice To Help You
    Do you remember days back in high school when you got your very first job? Possibly you drove around to every burger, pizza and fast food joint in town, to find out if they were hiring. Sure, we all do it. How else can we make money to supe-up our cars? Its most likely to end up at a local grocery store or serving at the local diner. These are known as jobs for students.A majority of huge corporations don't tend to hire 16 year olds who lack a high school diploma. In fact, this is what drives us to work hard and do well in college. After an experience of these "jobs for students," we're
    that emphasizes anger diffusion first results in a lesser payout by the company.

    Warning:
    Do not attempt to problem-solve or even offer a concrete solution – such as a credit or a gift card- to an angry customer. Certainly, you don’t want to negotiate with an angry customer. If you do try to problem-solve or negotiate with an emotional customer, you will almost always have to offer more than you would, had you first diffused anger….your first task with an angry customer is to diffuse anger and create calm. You will be far more successful if you first create calm.

    2. Anger must be acknowledged
    It’s not productive for you to ignore anger or tip-toe around it. There is something known as the communication chain. When people communicate, they expect the person or persons they are communicating with to respond or react…this response or reaction is a link in the communication chain. A failure to respond to communication leaves the communication chain unlinked.

    For example, If I walk into my office and say... “Hello Sherry, how are you?” ....and she says absolutely nothing, she’s broken the communication chain. And that leaves me feeling awkward, perhaps embarrassed.

    If a customer

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