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  • Add You - Serving the Client's Best Interest is Not Always in the Client's Best Interest

    Skipping Irritating Commercials at the Push of a Button - is the End Nigh for TV Advertising?
    TV commercials are without a doubt, the most popular and effective of all mass media advertising forms. Coupled with all kinds of marketing techniques such as catchy jingles and melodies, animation, special effects, as well as injecting humor, makes TV advertising a powerful marketing tool. Testament to this is the existence of the cutthroat commercials industry and exorbitant advertising fees companies are willing to splurge to convince millions of viewers to buy their products. Think of a 30-second spot during the annual Super bowl that can cost about 2.5 million dol
    a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:

    To provide
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    Ever since our team returned from last year’s major SEO conventions our team has been ignited with new, bold and innovative ideas. I don't think there has been any point in our eight year history that we have had a better team assembled. We've got more ideas on the table than we'll be able to implement within the next twelve months. That's both good and bad. Many of the ideas are simply spectacular but we lack the resources to implement them while maintaining focus on our core business. The price of innovating minds, I guess!

    One of the things that has come up over our conversations and strategy meetings is our mission statement. We battled it around a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:

    To provide a
    How To Easily Get A Job: The Common Mistakes Made By A Job Seeker
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    int in our eight year history that we have had a better team assembled. We've got more ideas on the table than we'll be able to implement within the next twelve months. That's both good and bad. Many of the ideas are simply spectacular but we lack the resources to implement them while maintaining focus on our core business. The price of innovating minds, I guess!

    One of the things that has come up over our conversations and strategy meetings is our mission statement. We battled it around a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:

    To provide
    Business Card Etiquette - How to Give and Receive Business Cards
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    hs. That's both good and bad. Many of the ideas are simply spectacular but we lack the resources to implement them while maintaining focus on our core business. The price of innovating minds, I guess!

    One of the things that has come up over our conversations and strategy meetings is our mission statement. We battled it around a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:

    To provide
    Jan Verhoeff: Brand Your Market
    Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherwise bland product. Without your name, you would be unrecognizable by
    ice of innovating minds, I guess!

    One of the things that has come up over our conversations and strategy meetings is our mission statement. We battled it around a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:

    To provide
    Workplace Violence: A Growing Concern
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    a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:

    To provide accelerated, sustainable business growth for our clients through the development and implementation of innovative marketing strategies.

    Each word in that statement was carefully chosen. We didn't want anything that was simply mumbo-jumbo but really reflected how we feel we want to serve our clients. We don't consider this a final draft however, as we continue to mull it over.

    One thing I wanted the mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized th

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