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Add You - Tips for Leading Change: Reduce Sabotage-Increase Profits While Moving Through Transitions
Developing a Formal Brand Messaging Document "genetic-immunes" who give most mortals a bad rap and feelings of guilt because they are so good at adapting to change. (Or perhaps, they are in denial and "it" will eventually come crashing down on them.)Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would say? Would their explanation be consistent?That’s where brand messaging comes into play. In the audio book, “Sound Advice on Brand Marketing,” author Tom Miller says brands need to speak with a single unified voice in every communication with customers and prospects.“Brand messaging is a formalized document that captures the most important points about your brand,” says Miller. “It is then used to create all of the various brand communications, such as ads, press releases, web sites, literature, and so forth.”The best place to begin the brand messaging process is with the elevator pitch. “Think about getting on an elevator with a senior executive from a great prospect company. He asks you to tell him why your product or service is so special and better than all the others are. You’ve got 30-seconds. Go!”Distilling your brand message into a short, memorable description or value proposition sets the stage for the rest of the brand messaging to flow in a logical, informative fashion. “It may take a little hard work now, but it pays big dividends in the future,” says Miller. “Not only is your message consistent, you should also realize major time savings in developing communications pieces. The heavy lifting from a messaging perspective has already been done.”Tom Miller offers brand marketing advice each week in the free audio newsletter from What’s Working in Biz – http://www.whatsworking.biz/full_story.asp?ArtID=92 – and is president of the branding firm, Miller Brooks. Knowing this, the balance of this chapter will be spent on offering information and techniques for managing change more gracefully. We can not stop it, or in most cases, control it, however, we can learn to respond more appropriately. By being aware of how we respond to change and engaging in preventive actions, we can minimize, if not eliminate, the symptoms of stress and overwhelm. The two keys will be awareness and then appropriate and effective self-care. Personal Change Assessment First, become aware of what 19 Timeless Tips to Keep Meetings Short LEADING CHANGEThorough meeting preparation alleviates anxiety. Good planning guarantees that meetings are relevant, don’t overrun and aren’t held back by uniformed, boring or disinterested attendees. Follow these 19 timeless tips to keep your meetings on track and on time.When preparing your agenda …1. Identify the aim of your meeting2. Put the most important items first3. Establish a clear outcome for each point4. Judiciously choose meeting invitees. Ask yourself, “Who should attend?” “Should attendees be present for all or just part of the meeting?”5. Place controversial points towards the end so the early part of the meeting can flow smoothly6. If you work for a large organization and not everyone knows each other there may be a need for very short introductions. Schedule time for people to quickly share, “Who I am, my role in the company and why I’m here.”Distribute a specific agenda at least one week before the meeting. Make sure that everyone attending has all the information they need and that presenters know exactly how much time they are allotted.When circulating the agenda, state that the meeting will start sharp and end on time. This will subtly set the tone for an efficient meeting. Obviously, it is critical that the meeting chair sticks to the timeline.The meeting day…1. Rehearse your presentation (if applicable)2. Arrive early3. Double check equipment4. Serve coffee, tea, water or refreshments before a 30-60 minute meeting. Any meeting longer than 30 minutes should have drinks available throughout.5. If it’s an important meeting, bring a colleague with you to take notes so you can concentrate on the meeting. A discreet alternative is to record the meeting if there are no objections from attendees.6. Avoid giving all handouts at the beginning because people often leaf through the paperwork instead of being attentive.Unfortunately, well-planned meetings can be derailed by meeting participants. If you have an assertive meeting chair, s/he can easily get the meeting back on track. However, anyo The momentum of change continues to build. If you or the organization you work with is not prepared for ongoing change then you risk the possibility of being overwhelmed and left for dead by the Superhighway of life! This dramatic metaphor is reported constantly by the predictors of business and economic trends. With technology and Globalization of trade driving these trends, we must learn to adapt, gracefully, to this change or be playing the very difficult role of catch-up. To illustrate my point, have you notice any changes to your work or family life in the past 30 years? Perhaps you only have to go back ten years. Think back to the late 1980's, home computers were just catching on in a big way (productivity at home, not just games.) Fax machines were beginning to be used on a regular basis in small and large offices. You could still buy phonograph records. Pagers were catching on. Cellular phones were not an industry, yet. E-mail was rare outside corporate networking systems and high tech firms. Cable TV offered 20 choices of programming. The internet was not widely known or used outside of academic and military organizations. I will bet you that even if you have not upgraded into this high-tech world, at a personal level, you find yourself driving down the road with some other driver being distracted by the cellular phone conversation that he is engaged in, instead of full attention to driving. Some people are actually, techno-phobic about the intimidating rate of change into a technology driven world. This affects business, education, and even social activities. Your children may know more about the internet or computer technology than you do, and if they don't, they are either too young or at risk of missing the "boat." Techno-phobia is an anxiety related disorder that may make people uncomfortable, if not unable to function, in the business world. The competition for dominance in business has driven all the peoples of the world into a race for superiority in high-technology. The rate of this change is increasing exponentially. The next obvious truth is that we are not physically evolving at a rate that can keep up with this economically driven evolutionary trend. We still have a primitive change response mechanism, the flight-fight response, embedded within us. This governs the way we automatically respond to the stress of change. "Overwhelm" is the subjective, and often physical, response to dealing with the rate of change. What human beings have going for survival is that we are adaptable. But the rate and need for adaptation has generally outstripped our abilities to keep up with the rate of change. Younger workers may be more resilient to change and feel pretty good about the exciting new developments, but in mid-life and for us "Baby-Boomers," the resilience and flexibility may be giving way to the aches and insecurities of our reduced adaptation qualities. There are always examples of "genetic-immunes" who give most mortals a bad rap and feelings of guilt because they are so good at adapting to change. (Or perhaps, they are in denial and "it" will eventually come crashing down on them.) Knowing this, the balance of this chapter will be spent on offering information and techniques for managing change more gracefully. We can not stop it, or in most cases, control it, however, we can learn to respond more appropriately. By being aware of how we respond to change and engaging in preventive actions, we can minimize, if not eliminate, the symptoms of stress and overwhelm. The two keys will be awareness and then appropriate and effective self-care. Personal Change Assessment First, become aware of what What is a Controller? tivity at home, not just games.) Fax machines were beginning to be used on a regular basis in small and large offices. You could still buy phonograph records. Pagers were catching on. Cellular phones were not an industry, yet. E-mail was rare outside corporate networking systems and high tech firms. Cable TV offered 20 choices of programming. The internet was not widely known or used outside of academic and military organizations. I will bet you that even if you have not upgraded into this high-tech world, at a personal level, you find yourself driving down the road with some other driver being distracted by the cellular phone conversation that he is engaged in, instead of full attention to driving.Have you ever wondered just what the position of controller entails? The official definition of the controller position is a corporate officer responsible for the business’s accounting activities. Sometimes this position is referred to as the comptroller. This position is filled by an accountant and more often than not an accountant with a CPA designation and includes the responsibility of overseeing all financial matters for the company or in some cases a government department. We will discuss the some of the duties a controller might perform in a privately held business.Some of the key elements that fall under the purview of the controller’s responsibility are financial planning, budgeting, financial statements and their presentation to other members of the corporation, computer systems and internal controls. In a smaller company the controller may actual have hands on involvement in the every day financial activities even closely supervising the everyday bookkeeping functions. A controller may also be overseeing human resource decisions such as benefit packages. And also she/he may be directly involved in negotiations with insurance companies for these benefits and for general, liability and workman’s compensation insurance policies. A controller’s job is to oversee that every dollar spent is spent well, and every dollar coming in or going out is recorded correctly.What you may not be aware of are the legal responsibilities and obligations that a controller assumes. A controller must have access to every meeting held within the company and must have access to all information that effects the company’s business. The “buck stops” with the controller when it comes to fraud issues. This is not just a fancy title; it comes with real legal responsibilities which often exceed those of any other member of the corporation, including the CEO and members of the board. Don’t take these responsibilities lightly. Some people are actually, techno-phobic about the intimidating rate of change into a technology driven world. This affects business, education, and even social activities. Your children may know more about the internet or computer technology than you do, and if they don't, they are either too young or at risk of missing the "boat." Techno-phobia is an anxiety related disorder that may make people uncomfortable, if not unable to function, in the business world. The competition for dominance in business has driven all the peoples of the world into a race for superiority in high-technology. The rate of this change is increasing exponentially. The next obvious truth is that we are not physically evolving at a rate that can keep up with this economically driven evolutionary trend. We still have a primitive change response mechanism, the flight-fight response, embedded within us. This governs the way we automatically respond to the stress of change. "Overwhelm" is the subjective, and often physical, response to dealing with the rate of change. What human beings have going for survival is that we are adaptable. But the rate and need for adaptation has generally outstripped our abilities to keep up with the rate of change. Younger workers may be more resilient to change and feel pretty good about the exciting new developments, but in mid-life and for us "Baby-Boomers," the resilience and flexibility may be giving way to the aches and insecurities of our reduced adaptation qualities. There are always examples of "genetic-immunes" who give most mortals a bad rap and feelings of guilt because they are so good at adapting to change. (Or perhaps, they are in denial and "it" will eventually come crashing down on them.) Knowing this, the balance of this chapter will be spent on offering information and techniques for managing change more gracefully. We can not stop it, or in most cases, control it, however, we can learn to respond more appropriately. By being aware of how we respond to change and engaging in preventive actions, we can minimize, if not eliminate, the symptoms of stress and overwhelm. The two keys will be awareness and then appropriate and effective self-care. Personal Change Assessment First, become aware of what How To Keep Receivables To A Decent Level obic about the intimidating rate of change into a technology driven world. This affects business, education, and even social activities. Your children may know more about the internet or computer technology than you do, and if they don't, they are either too young or at risk of missing the "boat." Techno-phobia is an anxiety related disorder that may make people uncomfortable, if not unable to function, in the business world. The competition for dominance in business has driven all the peoples of the world into a race for superiority in high-technology. The rate of this change is increasing exponentially.Receivables is something very common in most firms. Many businesses could not work without receivables, but they must be kept to a decent level. That's why most accountants are always pressing their clients to monitor their receivables and to avoid a situation where too much money is due. Problematic situations generally occur because most small business owners do not want to spend their time on phone calls, arguing with their clients. They do not even want to spend time writing e-mails thinking that they get more productive forgetting their receivables.Accounting software comes to the place to provide efficient and effective invoicing tools. Just in a matter of clicks, some of them will allow you to send your invoice to a professional mailing service that prints and sends your invoice in typically just a business day.The second step where accounting software can help is easing your clients' possibilities to pay, which can reduce work and resources wasted on collections. Some of them allow you to provide your customers with a web page, password protected, where they can review their invoices, billing history and even submit inquiries. The most complete accounting software can also allow you to enable your clients to pay their invoices right in your website.To assure the maximum efficiency, it is also recommended to make clear payment terms in contract before work begins. Do make your client know that you're putting these new procedures in place and ensure with a lawyer that your contract reflect this.This should work with most of people, but you will still find some clients that will take their time paying and then, the phone call becomes necessary. In that case, it's very important to document all collection calls and be equipped with another of software, typically a CRM. But that will be the matter of another subject... The next obvious truth is that we are not physically evolving at a rate that can keep up with this economically driven evolutionary trend. We still have a primitive change response mechanism, the flight-fight response, embedded within us. This governs the way we automatically respond to the stress of change. "Overwhelm" is the subjective, and often physical, response to dealing with the rate of change. What human beings have going for survival is that we are adaptable. But the rate and need for adaptation has generally outstripped our abilities to keep up with the rate of change. Younger workers may be more resilient to change and feel pretty good about the exciting new developments, but in mid-life and for us "Baby-Boomers," the resilience and flexibility may be giving way to the aches and insecurities of our reduced adaptation qualities. There are always examples of "genetic-immunes" who give most mortals a bad rap and feelings of guilt because they are so good at adapting to change. (Or perhaps, they are in denial and "it" will eventually come crashing down on them.) Knowing this, the balance of this chapter will be spent on offering information and techniques for managing change more gracefully. We can not stop it, or in most cases, control it, however, we can learn to respond more appropriately. By being aware of how we respond to change and engaging in preventive actions, we can minimize, if not eliminate, the symptoms of stress and overwhelm. The two keys will be awareness and then appropriate and effective self-care. Personal Change Assessment First, become aware of what What is Web Branding Anyway? trend. We still have a primitive change response mechanism, the flight-fight response, embedded within us. This governs the way we automatically respond to the stress of change. "Overwhelm" is the subjective, and often physical, response to dealing with the rate of change. What human beings have going for survival is that we are adaptable. But the rate and need for adaptation has generally outstripped our abilities to keep up with the rate of change. Younger workers may be more resilient to change and feel pretty good about the exciting new developments, but in mid-life and for us "Baby-Boomers," the resilience and flexibility may be giving way to the aches and insecurities of our reduced adaptation qualities. There are always examples of "genetic-immunes" who give most mortals a bad rap and feelings of guilt because they are so good at adapting to change. (Or perhaps, they are in denial and "it" will eventually come crashing down on them.)The whole idea behind web branding will find several differing viewpoints. For some experts the basis of web branding is a means of identifying your site by providing an image association. This is typically accomplished through a logo that is used liberally on your site as well as through all forms of advertising.This viewpoint is valid, but may be better understood as impressions. This would be the number of occasions that a person is exposed to your brand.There is a second understanding of branding that seems to be understood by those under twenty-five, but is less understood by those who stand to gain the most benefit from the process of branding. Web branding is essentially the emotional connection you can create between your product and the consumer.Do you remember the Smuckers® commercials. The kindly, grandfatherly voice of Mason Adams took us down memory lane. Even if we never experienced a moment of what was seen on screen we had an emotional connection with a jar of jelly.The repeated use of Mason’s voice along with recurring themes allowed an entire generation to identify in a positive way with a product. This is the essence of positive branding.Restaurants across the world find an immediate reaction from patrons when the d?cor is solidly Coke® in theme. There is a connection to a better time and a happier place that may have little to do with a soda, but what that soda has come to represent.The branding of the product is ultimately more important than a simple slogan – it takes the consumer to a special place of identity with the product. There is an emotional connection that is undeniable.The websites that seem to do the best job at branding may not even be ecommerce sites. Many personal sites do a much better job of eliciting emotional responses from visitors than business sites.Far too often business sites work so hard to be professional they lose sight of how to be personal with their customers. Sometimes a website can come across as simply a tribute to the business. It’s perceived as if you simply gave yourself a trophy for a job well done. Th Knowing this, the balance of this chapter will be spent on offering information and techniques for managing change more gracefully. We can not stop it, or in most cases, control it, however, we can learn to respond more appropriately. By being aware of how we respond to change and engaging in preventive actions, we can minimize, if not eliminate, the symptoms of stress and overwhelm. The two keys will be awareness and then appropriate and effective self-care. Personal Change Assessment First, become aware of what Nevada LLC Operating Agreements "genetic-immunes" who give most mortals a bad rap and feelings of guilt because they are so good at adapting to change. (Or perhaps, they are in denial and "it" will eventually come crashing down on them.)Nevada is considered a haven for business owners who want to create a new corporation or a limited liability company or LLC. The state of Nevada offers complete protection to the officials, agents and members of the LLC, in case of a lawsuit filed against them. In order to operate a limited liability company in Nevada, an operative agreement is necessary. The operating agreement defines the nature of business, general operation and conduct of the affairs, of the company. This agreement also outlines the voting powers of each member and the buy-sell requirements that govern the stand taken by the company in case of members want to sell their interest.An LLC operating agreement enables the business owners to constitute their financial and professional relationships with their partners and employees. The operating agreement establishes the percentage of ownership of each partner in the LLC and the distribution of profit, along with the responsibilities assigned to each one of them. It is good to have the operating agreement properly documented and signed by all members. This helps in avoiding confusion and misunderstanding, as it specifies the limited liability status clearly. The operating agreement also addresses the line of action in the case of a partner's death, disability or exit from the company.The main rationale behind creating an operating agreement is that, it enables the business owners to prove their limited personal liability status in a court of law. A formal, written operating agreement lends credibility to the existence of a limited liability company.Business owners can obtain the services of a professional attorney to draft the operating agreement. They can take a look at sample agreements and model their own operating agreement on those, in accordance with the laws of the state. Software is available to draw an operating agreement. Knowing this, the balance of this chapter will be spent on offering information and techniques for managing change more gracefully. We can not stop it, or in most cases, control it, however, we can learn to respond more appropriately. By being aware of how we respond to change and engaging in preventive actions, we can minimize, if not eliminate, the symptoms of stress and overwhelm. The two keys will be awareness and then appropriate and effective self-care. Personal Change Assessment First, become aware of what transition and change can be like for you as an individual response. You must determine how you react in your own personal way to change. Do you ever feel anxious about the changes swirling around you? Do you lose sleep thinking about these events? Have you ever become aware that you lose focus or are distracted more easily when you find yourself in a period of change? Is anger or frustration closer to the surface when you are in the midst of changes? Does your stomach act up or do your shoulders or jaw get tight as a reaction to external changes? Read or reread the first chapter of the "Guide to Stress Reduction" (Celestial Arts, Berkeley, CA)to better understand the effects of change and stress. Take the self-guided stress tests. Note the physical and emotional symptoms of stress that you are likely to manifest. This will help you to understand which systems you will need to learn to control to minimize the impact of change on your work and lifestyle. Remember these physical and emotional reactions are very primitive and all healthy people have these responses built in for survival. Awareness of these patterns and your particular way of responding can give you some control over when you react and how you respond to change. When you examine the Social Readjustment Rating Scale (in chapter one) note that positive, even enjoyable, experiences can be rated as stress producers. Any adaptation, be it positive or negative, requires your habits or lifestyle to change and this can upset your primitive response mechanisms driving them into a stress response that may rob you of health or efficiency. As examples; a new job, a change in work responsibilities, an addition to your family, or even change in your residence may all be viewed as very positive and yet these may prove stressful as you adapt to these new developments. Since you can not avoid the stress of change and you do not want isolate yourself from positive change, you must learn to control the way you respond to these new situations. Later in this chapter, there will be simple reminders of strategies about relaxation, diet, and exercises that you can adopt to minimize the impact of change. These are brief outlines from other chapters in this book that you may want to study. Change and The Organization After your personal assessment process, you need to become more aware of the actual process of change. In the training and consulting work I have done, it has become increasingly apparent that before you can construct a change management system that will work to enhance productivity through change, you must first develop and understand how you and the people around you will respond to the changes that are imposed on you. There are four stages of change that have been commonly identified: Denial, Resistance, Exploration-Emerging, and Commitment. Remember, with the stages of Denial, Resistance, and Emerging you or your organization may be subjected to a d
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