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Add You - Budgeting Your Log Home - Creating a Checklist
No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."Submission software can appear to save time and effort, but in all reality, it doesn't...I suggest to clients that they don't waste their time with submission software. No matter how good it sounds, honestly, the best way to attain and maintain strong search engine rankings is with a solid plan, time, diligence
ecome apparent immediately as the owners have to find their own manufacturer.As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."Submission software can appear to save time and effort, but in all reality, it doesn't...I suggest to clients that they don't waste their time with submission software. No matter how good it sounds, honestly, the best way to attain and maintain strong search engine rankings is with a solid plan, time, diligence
Unless you have a pocket f
PPC and How You Can Benefit From It - Your Guide to Search Engine PPC
Being an online marketer for over seven years, I had heard the term Pay Per Click, or PPC often during that time.Many times it was in relation to PPC ads ran through small sites, almost like manual surf, or through emails that proposed paying the reader less than a cent each to click the URL in the ad. PPC these days hold a whole new meaning. Using PPC with search engines can be a costly, yet effective means of gaining traffic as well as making a bit of cash, IF you know how to utilize the service.I’m not going to say that you need a master’s degree in order to use PPC services of a search engine, but you had best do a lot of research, or you will lose more money than you care to, and it will happen almost immediately.What exactl
If you've read my first article, BUDGETING YOUR LOG HOME: Where do you start?, you've got a very basic overview of the process. However, there are still a number of questions I'd like to address. Again, many of these questions will come up if you build any custom home, but I'd venture to guess the log home owners find themselves deeper in the decision-making process than someone dealing with a custom builder. After all, the differences become apparent immediately as the owners have to find their own manufacturer.Being an online marketer for over seven years, I had heard the term Pay Per Click, or PPC often during that time.Many times it was in relation to PPC ads ran through small sites, almost like manual surf, or through emails that proposed paying the reader less than a cent each to click the URL in the ad. PPC these days hold a whole new meaning. Using PPC with search engines can be a costly, yet effective means of gaining traffic as well as making a bit of cash, IF you know how to utilize the service.I’m not going to say that you need a master’s degree in order to use PPC services of a search engine, but you had best do a lot of research, or you will lose more money than you care to, and it will happen almost immediately.What exactl
Unless you have a pocket fu
How To Avoid Spamming!
Mainly look at who your ads are being sent to.1. If they are being sent to complete strangers, new prospects that you've not had dealings with before, then your ad should not mention the program, but rather ask them to request the information from you. Once you receive this request, take a note of the email address and first name (at least), and store them in a file (preferably a Group Mailer). You can then email these people back (because they are now an optin lead) and advise your website details, etc.....2. If they are being sent to your previously spoken to clients, no problem.3. If they are members of the same club or program as you, and cross promotion is permitted, again no problem.IMPORTANT:It i
w of the process. However, there are still a number of questions I'd like to address. Again, many of these questions will come up if you build any custom home, but I'd venture to guess the log home owners find themselves deeper in the decision-making process than someone dealing with a custom builder. After all, the differences become apparent immediately as the owners have to find their own manufacturer.Mainly look at who your ads are being sent to.1. If they are being sent to complete strangers, new prospects that you've not had dealings with before, then your ad should not mention the program, but rather ask them to request the information from you. Once you receive this request, take a note of the email address and first name (at least), and store them in a file (preferably a Group Mailer). You can then email these people back (because they are now an optin lead) and advise your website details, etc.....2. If they are being sent to your previously spoken to clients, no problem.3. If they are members of the same club or program as you, and cross promotion is permitted, again no problem.IMPORTANT:It i
Unless you have a pocket f
Are You Carrying Buckets?
I let my personal trainer, Jeff, borrow a copy of "Rich Dad Poor Dad" by Robert Kiyosaki. A few weeks later during our workout session he blurts out, "You know what -- I'm carrying buckets!""Huh?" I replied.Jeff reminded me in the "Rich Dad" book Kiyosaki gives the example of someone carrying buckets to supply a town with a water and another person building a water pipe line to carry the water. It took longer for the pipeline to be built but once it was done - the money would continue to come in with or without him.What are you doing?Sadly most people are carrying buckets. They are getting paid based on the hours they work. Even if you are a highly paid surgeon or attorney your income is still limited by the hours
stions will come up if you build any custom home, but I'd venture to guess the log home owners find themselves deeper in the decision-making process than someone dealing with a custom builder. After all, the differences become apparent immediately as the owners have to find their own manufacturer.I let my personal trainer, Jeff, borrow a copy of "Rich Dad Poor Dad" by Robert Kiyosaki. A few weeks later during our workout session he blurts out, "You know what -- I'm carrying buckets!""Huh?" I replied.Jeff reminded me in the "Rich Dad" book Kiyosaki gives the example of someone carrying buckets to supply a town with a water and another person building a water pipe line to carry the water. It took longer for the pipeline to be built but once it was done - the money would continue to come in with or without him.What are you doing?Sadly most people are carrying buckets. They are getting paid based on the hours they work. Even if you are a highly paid surgeon or attorney your income is still limited by the hours
Unless you have a pocket f
Search Engine Submission - Your First Step In Making Your Website Visible
Having a website is as easy as 1-2-3. Getting it noticed, however, is harder. A website in the world-wide-web is akin to a grain of sand on a beach. No matter how good your website is, it won't attract visitors if people don't know it exists. There are far too many Web sites in existence and it takes something extra for your company to stand out among all your competitors. The old rule,“ If you build it, they will come,” simply does not apply anymore. Once you’ve launched your Website, you must market it. Assuming that a website will automatically attracts visitors, is a mistake that most people do. Couple with the mistake of leaving the task of your online marketing to your web-designer. Designers don’t do the marketing job for yo
deeper in the decision-making process than someone dealing with a custom builder. After all, the differences become apparent immediately as the owners have to find their own manufacturer.Having a website is as easy as 1-2-3. Getting it noticed, however, is harder. A website in the world-wide-web is akin to a grain of sand on a beach. No matter how good your website is, it won't attract visitors if people don't know it exists. There are far too many Web sites in existence and it takes something extra for your company to stand out among all your competitors. The old rule,“ If you build it, they will come,” simply does not apply anymore. Once you’ve launched your Website, you must market it. Assuming that a website will automatically attracts visitors, is a mistake that most people do. Couple with the mistake of leaving the task of your online marketing to your web-designer. Designers don’t do the marketing job for yo
Unless you have a pocket f
The Five Stages of Change for Small Business Owners
Change is a tricky thing. If you are someone contemplating the changes that will occur by becoming a successful small business owner, it will be helpful for you to have a bird's eye view of where you are along the continuum.To that end, Dr. James Prochaska and Carlo DiClemente developed a Transtheoretical Model of Change in 1982 that has been applied to everything from weight loss to drug addiction with great success and acclaim. Though their model has never before been applied to those considering starting up a successful small business, it is a very relevant model that will help take the pressure off individuals thinking they should be further along than where they are, and provide a compassionate understanding of where each person is along
ecome apparent immediately as the owners have to find their own manufacturer.Change is a tricky thing. If you are someone contemplating the changes that will occur by becoming a successful small business owner, it will be helpful for you to have a bird's eye view of where you are along the continuum.To that end, Dr. James Prochaska and Carlo DiClemente developed a Transtheoretical Model of Change in 1982 that has been applied to everything from weight loss to drug addiction with great success and acclaim. Though their model has never before been applied to those considering starting up a successful small business, it is a very relevant model that will help take the pressure off individuals thinking they should be further along than where they are, and provide a compassionate understanding of where each person is along
Unless you have a pocket full of cash, you're going to have to follow the construction loan mindset throughout the budgeting process. I plan to devote a whole article to the construction loan, but this pursuit will serve as a preliminary step before going to the bank.
The biggest part of your budget will be the purchase of the land. With today's new construction market - especially in New Jersey - the raw land constitutes 30%-40% of the total project (of co
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