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    Advertsing To Spending Seniors
    Advertising to seniors about groceries. - Do you eat food? So do seniors? Do you buy products? So do seniors. In fact, as a group, seniors are tremendous consumers of grocery-related consumables. Seniors—and advertisers know this—are tremendously interested in health-care related products such as vitamins, dietary supplements, and nutritional aids. Alongside of advertisements, Today’s Senior Magazine includes information about the type of news and information seniors want.Advertising to seniors about health products - Seniors are concerned about their health. Th
    you give me the opportunity to prove myself, I'll be one of the best, most reliable employees you've ever had," says Portney.

    "I was so impressed that I hired him on the spot. And he proved to be a hard-working employee who delivered stellar customer service that was great for business! He even worked his way into a managerial position," says Portney

    (How many times have YOU stopped at the first "No"? Michael didn't. And he got hired. Food for thought.)

    3) Prove your skills by following up

    If you're applying for a job in which follow-up is important, such as sales, your persistence after submitting your resume can lead to more interviews.

    So says Dale Gustafson, Manager for Bloomington, Minn.-based Managem

    Top 10 Paying Careers
    It is no secret that surgeons earn a hefty $189,590 annual salary on an average in the United States today. But the most unexpected news is the salaries of physicians assistants whose yearly average annual salary is an astonishing $63,490. The Bureau of Labor Statistics reports that their minimum qualification is a college degree and in addition a mandatory accreditation course. It is interesting to know which jobs are the top 10 paying ones in America. There are many surveys producing different results. Although there are some minor differences, most of them agree at
    It's a fact: the best jobs attract loads of competition. So it pays to do whatever you can to stand out as a persistent, creative candidate, one that any sane employer would love to hire.

    But how can you do that, in this impersonal age of email, chat rooms and mega job sites?

    Easy. Just do what has worked for others.

    Here are 3 mini case studies from job hunters who got hired by creatively persisting and going after the positions they really wanted.

    How can you emulate them?

    1) Follow up creatively and get them talking

    "I remember one job seeker trying to transition from geologist into a position as a copywriter in an advertising agency," recalls Elizabeth Laukka, National Recruiter for Wells Fargo Home Mortgage in Minneapolis.

    "He sent me a resume and work portfolio, then a few days later sent a follow-up note with a stone attached, that read: 'I am tired of being taken for granite in my current industry,'" says Laukka.

    Now, you may or may not love puns, but you have to love what happened next ...

    "His persistence stood out from a creativity standpoint. But more than that, he took the trouble to find out the name of the hiring manager and sent him the same excellent resume, portfolio and follow-up rock," says Laukka.

    So, not only did this candidate show creativity by sending stones in the mail, he started a conversation at the agency by mailing his materials to two people: the HR person and the hiring manager. This got them both talking to each other.

    Did it work?

    "We offered him the job," says Laukka.

    2) Prove your enthusiasm by showing up, and showing up, and ...

    Enthusiasm is a wonderful kind of wild card that can trump potential negatives in the minds of employers. And it can get you hired.

    Here's proof ...

    "I was hiring manager at a retail business, looking for a 'mature' individual for a customer service position," says Los Angeles-based job search expert David Portney (http://www.confidencenow.com/secret.htm).

    "A lot of applicants came in, but none really fit. Among them was a young man named Michael. He was dressed to impress, had a charming and polite demeanor, but he didn't match my 'mature' requirement, so I turned him away," says Portney.

    But Michael didn't take "No" for an answer.

    "A couple of days later, Michael came back, and politely asked: 'Have you filled the position yet?' I told him that I appreciated his follow-up, but that he did not fit the position. He thanked me for my time and left," says Portney.

    This didn't stop Michael.

    He came back a few days later ... and was again turned away. So Michael came back a third time. Mildly exasperated, Portney started to show him the door, but Michael dropped a bomb.

    "He looked me in the eye and said, 'I realize I'm not the ideal candidate. But I want to tell you this -- I think this store is fantastic and I'd be very proud to work here. If you give me the opportunity to prove myself, I'll be one of the best, most reliable employees you've ever had," says Portney.

    "I was so impressed that I hired him on the spot. And he proved to be a hard-working employee who delivered stellar customer service that was great for business! He even worked his way into a managerial position," says Portney

    (How many times have YOU stopped at the first "No"? Michael didn't. And he got hired. Food for thought.)

    3) Prove your skills by following up

    If you're applying for a job in which follow-up is important, such as sales, your persistence after submitting your resume can lead to more interviews.

    So says Dale Gustafson, Manager for Bloomington, Minn.-based Manageme

    Paper Or Plastic? Reusable Tote Bags Will Advertise Your Business
    As a food retailer, do you provide shopping bags to your customers? Is your company inadvertently contributing to the litter problem in the United States? Over the last twenty years, plastic or polyethylene shopping bags have become very common in the United States. Although they require less energy to produce and they generate less solid waste than paper bags, plastic shopping bags are petroleum based and can take up to 1,000 years to decompose. While customers often reuse plastic shopping bags for carrying lunch or picking up animal waste, the main problem is
    me Mortgage in Minneapolis.

    "He sent me a resume and work portfolio, then a few days later sent a follow-up note with a stone attached, that read: 'I am tired of being taken for granite in my current industry,'" says Laukka.

    Now, you may or may not love puns, but you have to love what happened next ...

    "His persistence stood out from a creativity standpoint. But more than that, he took the trouble to find out the name of the hiring manager and sent him the same excellent resume, portfolio and follow-up rock," says Laukka.

    So, not only did this candidate show creativity by sending stones in the mail, he started a conversation at the agency by mailing his materials to two people: the HR person and the hiring manager. This got them both talking to each other.

    Did it work?

    "We offered him the job," says Laukka.

    2) Prove your enthusiasm by showing up, and showing up, and ...

    Enthusiasm is a wonderful kind of wild card that can trump potential negatives in the minds of employers. And it can get you hired.

    Here's proof ...

    "I was hiring manager at a retail business, looking for a 'mature' individual for a customer service position," says Los Angeles-based job search expert David Portney (http://www.confidencenow.com/secret.htm).

    "A lot of applicants came in, but none really fit. Among them was a young man named Michael. He was dressed to impress, had a charming and polite demeanor, but he didn't match my 'mature' requirement, so I turned him away," says Portney.

    But Michael didn't take "No" for an answer.

    "A couple of days later, Michael came back, and politely asked: 'Have you filled the position yet?' I told him that I appreciated his follow-up, but that he did not fit the position. He thanked me for my time and left," says Portney.

    This didn't stop Michael.

    He came back a few days later ... and was again turned away. So Michael came back a third time. Mildly exasperated, Portney started to show him the door, but Michael dropped a bomb.

    "He looked me in the eye and said, 'I realize I'm not the ideal candidate. But I want to tell you this -- I think this store is fantastic and I'd be very proud to work here. If you give me the opportunity to prove myself, I'll be one of the best, most reliable employees you've ever had," says Portney.

    "I was so impressed that I hired him on the spot. And he proved to be a hard-working employee who delivered stellar customer service that was great for business! He even worked his way into a managerial position," says Portney

    (How many times have YOU stopped at the first "No"? Michael didn't. And he got hired. Food for thought.)

    3) Prove your skills by following up

    If you're applying for a job in which follow-up is important, such as sales, your persistence after submitting your resume can lead to more interviews.

    So says Dale Gustafson, Manager for Bloomington, Minn.-based Managem

    New Start Careers
    Are you tired of the corporate rat race, the office politics, and kissing up to superiors that don’t have half your talent? You don’t have to live like this. You are entitled to make a new start where you can dictate the terms and conditions under which you work. You are entitled to be in charge of your own destiny. You are entitled to be in control of your own work environment. You are entitled to be the boss.How many times have you been passed over for a raise and or a promotion that you knew you were entitled to? How many times have your superiors failed to g
    r. This got them both talking to each other.

    Did it work?

    "We offered him the job," says Laukka.

    2) Prove your enthusiasm by showing up, and showing up, and ...

    Enthusiasm is a wonderful kind of wild card that can trump potential negatives in the minds of employers. And it can get you hired.

    Here's proof ...

    "I was hiring manager at a retail business, looking for a 'mature' individual for a customer service position," says Los Angeles-based job search expert David Portney (http://www.confidencenow.com/secret.htm).

    "A lot of applicants came in, but none really fit. Among them was a young man named Michael. He was dressed to impress, had a charming and polite demeanor, but he didn't match my 'mature' requirement, so I turned him away," says Portney.

    But Michael didn't take "No" for an answer.

    "A couple of days later, Michael came back, and politely asked: 'Have you filled the position yet?' I told him that I appreciated his follow-up, but that he did not fit the position. He thanked me for my time and left," says Portney.

    This didn't stop Michael.

    He came back a few days later ... and was again turned away. So Michael came back a third time. Mildly exasperated, Portney started to show him the door, but Michael dropped a bomb.

    "He looked me in the eye and said, 'I realize I'm not the ideal candidate. But I want to tell you this -- I think this store is fantastic and I'd be very proud to work here. If you give me the opportunity to prove myself, I'll be one of the best, most reliable employees you've ever had," says Portney.

    "I was so impressed that I hired him on the spot. And he proved to be a hard-working employee who delivered stellar customer service that was great for business! He even worked his way into a managerial position," says Portney

    (How many times have YOU stopped at the first "No"? Michael didn't. And he got hired. Food for thought.)

    3) Prove your skills by following up

    If you're applying for a job in which follow-up is important, such as sales, your persistence after submitting your resume can lead to more interviews.

    So says Dale Gustafson, Manager for Bloomington, Minn.-based Managem

    Are You Wearing The Right CAP At Work For Success?
    Imagine just for a moment enjoying the work you do more than ever before; so much so that you don't count the days to Friday or to your next long awaited vacation. Does that sound like something that's too good to be true? Well, it isn't if you are wearing the right cap at work.There are five specific caps a person can wear at work. Each cap identifies where you are most likely to have the greatest success in the workplace. These caps are based on what I call your primary area gift stream©, or PAGS©. Your PAGS© is the stream where you natur
    re' requirement, so I turned him away," says Portney.

    But Michael didn't take "No" for an answer.

    "A couple of days later, Michael came back, and politely asked: 'Have you filled the position yet?' I told him that I appreciated his follow-up, but that he did not fit the position. He thanked me for my time and left," says Portney.

    This didn't stop Michael.

    He came back a few days later ... and was again turned away. So Michael came back a third time. Mildly exasperated, Portney started to show him the door, but Michael dropped a bomb.

    "He looked me in the eye and said, 'I realize I'm not the ideal candidate. But I want to tell you this -- I think this store is fantastic and I'd be very proud to work here. If you give me the opportunity to prove myself, I'll be one of the best, most reliable employees you've ever had," says Portney.

    "I was so impressed that I hired him on the spot. And he proved to be a hard-working employee who delivered stellar customer service that was great for business! He even worked his way into a managerial position," says Portney

    (How many times have YOU stopped at the first "No"? Michael didn't. And he got hired. Food for thought.)

    3) Prove your skills by following up

    If you're applying for a job in which follow-up is important, such as sales, your persistence after submitting your resume can lead to more interviews.

    So says Dale Gustafson, Manager for Bloomington, Minn.-based Managem

    Subliminal Messages in Advertising - Overwhelm, Overdeliver and Overload With Free Bonuses
    There are many powerful subliminal messages in advertising. We are only going to deal with one of those messages which I think is probably the most powerful one. And that message or emotion is greed. No one likes to admit this particular emotion but it courses through each and every one of us.One of the best ways to get through the barriers that people put up in order to protect their finances is through the emotion of greed. People love to know that they are getting more than they are actually paying for. They love a freebie, or another word for it is bonus. you give me the opportunity to prove myself, I'll be one of the best, most reliable employees you've ever had," says Portney.

    "I was so impressed that I hired him on the spot. And he proved to be a hard-working employee who delivered stellar customer service that was great for business! He even worked his way into a managerial position," says Portney

    (How many times have YOU stopped at the first "No"? Michael didn't. And he got hired. Food for thought.)

    3) Prove your skills by following up

    If you're applying for a job in which follow-up is important, such as sales, your persistence after submitting your resume can lead to more interviews.

    So says Dale Gustafson, Manager for Bloomington, Minn.-based Management Recruiters International.

    "For individuals applying for a sales job, tracking down the hiring authority and calling them can be effective. Because any good sales person should excel at finding and cold calling decision makers. So if I am recruiting on a sales position and I get a call from someone who has submitted a resume, I will take the call," says Gustafson.

    Does it work?

    "I have submitted sales candidates to clients that I otherwise would not have, because they called me following up on their resume. Of course, the candidate must say more than, 'What's happening with my resume?' I expect a polished sales presentation about why they feel this may be the right position for them," says Gustafson.

    So there you have it. Three success stories you can learn from to find your next job faster.

    Now, go out and make your own luck!

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