Add You - Business

How Does Branding Help In Retaining And Getting Repeat Customers
A great branding campaign is an asset to your business and is sure to pull in repeat business. Here are the reasons why:Inspires trust: –A branded product or service tends to inspire confidence in people because there is the perception that the quality of service will be higher. This is usually because the branding makes the product or service easily identifiable and it becomes more important to the business to maintain a good reputation. People tend to view unbranded products with a little bit of suspicion due to the pervasiv

no specific idea of what they're looking for.

2) Develop a USP

A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long.

FedEx ("When it absolutely, positively has to be there overn

Online Resume Tips and Secrets
I manage a website for corporate flight attendants that features resumes prominently listed on the first page of the site. Unlike some careers, corporate flight attendants must promote themselves overtly in order to find work especially if they are contractors. Since adding this feature two years ago, I have learned that an online copy must be arranged differently than that of a hard copy primarily for security reasons. Let's review some of the 'best practices' you need to accomplish in order to successfully and safely promote yourself onli

Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.

To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.

All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search.

Here are three ways to do that, and get hired faster by emulating successful marketing.

1) Define Your Target Market

Smart marketers don't try to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.

Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's.

You can do the same with your job search.

Define, in as much detail as possible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out.

Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for.

2) Develop a USP

FedEx ("When it absolutely, positively has to be there overni

Sole Proprietorship, Partnership, or Corporation?
Starting a new business can be a daunting task. There are hundreds of decisions to be made. Who, what, where, and when are not just for English class anymore. Another question that must be answered is “What form will my business be?” There are several factors to be considered and there are pros and cons for each type. In this article, I will try to briefly explain the differences between the business forms.Sole Proprietorship: Most people are familiar with this type of business. This form is one person

th an eye toward borrowing their best ideas for your job search.

Here are three ways to do that, and get hired faster by emulating successful marketing.

1) Define Your Target Market

Smart marketers don't try to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.

You can do the same with your job search.

2) Develop a USP

FedEx ("When it absolutely, positively has to be there overn

The Panama Financial Services Corporation
This is a anonymous S.A. Bearer Share Panama Corporation that is additionally licensed by the Panama Government as a financial services corporation. The license is in the name of the Corporation and your name does not appear on the license so privacy is preserved. This license allows the corporation to engage in certain financial activities in Panama. The license does not allow the entity to act as a bank, for this a bank license is required. Banks provide checking accounts, take deposits directly, make loans personal and otherwise, write m

to them directly.

You can do the same with your job search.

2) Develop a USP

FedEx ("When it absolutely, positively has to be there overn

Event, Conference and Meeting Planning Guidelines: 10 Steps to Success
Every event whether it’s a meeting, party, seminar, conference, charity event, or your high school reunion will have common threads regardless of what it is, where it’s held, when or why it is happening. The following common threads are found in every organized event. Make sure you plan each of the following steps thoroughly and you are guaranteed success.1. Plan Your Vision: Your vision is the main reason and focus for having the event? It is a combination of your goals and objectives.2. Set the Goals and Objectives: A

mpany you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out.

2) Develop a USP

FedEx ("When it absolutely, positively has to be there overn

Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.Personal contact with prospective hosts is always the best, done by either by the guest or the booking person. These personal visits are usu

no specific idea of what they're looking for.

2) Develop a USP

FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.

To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"

Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.

Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)

Instead, focus on your unique combination of skills, knowledge and experience.

Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.

It's the same in your job search.

Employers are easily distracte

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Have art or handmade products you want to sell but don't know where to start? Advertising is the key to any successful business. Here are some ways users have become successful from our advice / services.

Find out a way to finding the treasure you've been searching for without digging for it nor even looking for it. Sounds contridicting? Then you better find out what's inside for a more thorough explanation.

You job search and interview is not just about skills and experience. Your personality can go a long way. Learn how to charm your way into a job.

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Add You - Your Job Search Is A Marketing Campaign (Part 2)

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