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    Image is Everything
    Your reputation precedes you. Like it or not, consumers choose whether or not to use your service based on how you're viewed in the market. Your name or logo will influence when and if consumers use your service. Building credibility with your target will help you in the long run. It will also polish up your image for all to see.Brand image is the physical and psychological reaction your brand receives when it is viewed or talked about. It can be brought up from seeing a logo or simply by two people having a
    r worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and per
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    Hank Bochenski’s story proves it is never too late to walk away from a life you feel trapped in and do something that you really love.

    Hank spent 30 years in demanding senior positions at large high-tech companies. By the time he went home each day, he felt like all the blood had been drained out of him.

    Hank’s real passion was his collection of more than 1,000 movies. He had recently spent hours converting the collection from VHS to DVD, a process he enjoyed. One day his wife walked by as he worked on this project and said, “It’s too bad you can’t make money doing this.” Before his wife’s offhand remark, he hadn’t considered that he could do this full time.

    He did some research and found a company called Home Video Studio Inc., in Indianapolis. HVS offers 21 services, including DVD transfers, DVD duplications, home movie transfers, photo-video keepsakes, sports scholarship videos and videotape repair.

    Hank and his wife did some due diligence and decided that this was a perfect opportunity for them and they went ahead and got into the video duplication business. And to top it all off, Hank's studio is in his own home--no more 1.5-hour each way daily commute.

    What Happens in Mid-Life?

    Mid-life is a time of challenges and crossroads. Often we re-evaluate our relationships, become more concerned about our health or worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and perk

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    his collection of more than 1,000 movies. He had recently spent hours converting the collection from VHS to DVD, a process he enjoyed. One day his wife walked by as he worked on this project and said, “It’s too bad you can’t make money doing this.” Before his wife’s offhand remark, he hadn’t considered that he could do this full time.

    He did some research and found a company called Home Video Studio Inc., in Indianapolis. HVS offers 21 services, including DVD transfers, DVD duplications, home movie transfers, photo-video keepsakes, sports scholarship videos and videotape repair.

    Hank and his wife did some due diligence and decided that this was a perfect opportunity for them and they went ahead and got into the video duplication business. And to top it all off, Hank's studio is in his own home--no more 1.5-hour each way daily commute.

    What Happens in Mid-Life?

    Mid-life is a time of challenges and crossroads. Often we re-evaluate our relationships, become more concerned about our health or worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and per

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    >He did some research and found a company called Home Video Studio Inc., in Indianapolis. HVS offers 21 services, including DVD transfers, DVD duplications, home movie transfers, photo-video keepsakes, sports scholarship videos and videotape repair.

    Hank and his wife did some due diligence and decided that this was a perfect opportunity for them and they went ahead and got into the video duplication business. And to top it all off, Hank's studio is in his own home--no more 1.5-hour each way daily commute.

    What Happens in Mid-Life?

    Mid-life is a time of challenges and crossroads. Often we re-evaluate our relationships, become more concerned about our health or worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and per

    Making Great Deals Out of Postcards
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    ty for them and they went ahead and got into the video duplication business. And to top it all off, Hank's studio is in his own home--no more 1.5-hour each way daily commute.

    What Happens in Mid-Life?

    Mid-life is a time of challenges and crossroads. Often we re-evaluate our relationships, become more concerned about our health or worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and per

    Networking Tips -Getting An 800 Number
    Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and obtain information from your customers. You will of course need to publicize your 800 number in your promotional materials, and advertisements. The best way to get the most out of your 800 number is to have a definitive plan on how you will employ it. Will you have prospects call to fi
    r worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and perks, and the paycheck and perks usually win.

    Answering the Call to Vocational Passion

    Before you can take action to change the course of your life and pursue your vocational passion, it is critical to take an inventory of your life and what is really important. You must begin by understanding what is missing. You need to have a dream and a plan for achieving it.

    Start by making a list of the things that are missing in your life. Is it a passion from your youth that you can never find time to pursue? Is it music, a sport, writing, cooking, activism, entrepreneurship, working with kids? It doesn’t matter, as long as it is something you long to do, and have enough passion to do it full time.

    You need to understand not only where your passion is, but also where your strengths lie. Make a list of the things you are passionate about, and then narrow the list to those items that present an opportunity to generate income. An interest in rock climbing suggests opening a store that sells climbing equipment. Perhaps some past volunteer work with disabled kids leads to earning a certificate to teach full time.

    Once you’ve narrowed your list and have matched your aptitudes and interests, it’s time to take a good look at your support network. Do you know people who care about what you are passionate about? If not, what organizations

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