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    Brand Strategy - Brand Identity Guru
    If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand—or have its famous brand but no facilities—which would you choose? It’s not a trick question. But it demonstrates the power of the brand. Walk into any bank and say “hi I’m Coca Cola, how about a loan”!Let me ask another way. If you could have all the products or services your company produces, but not its name and brand, are
    tion of the terms of work; or
    • in denying or limiting access to opportunities
    • in dismissing a worker; or
    • by treating a worker unfavourably regarding work.

    Answer

    The answers to age discrimination aren't blowing in the wind! They are really common sense. Where can you buy maturity and wisdom. You can't! Maturity and wisdom is earnt and proved in the furnace of lifes experiences.

    • Employment - do you have a policy on older workers?
    • Employment policies – Discrimination?
    • Grievance policy for all complaints
    • Flexible work practices

    Finally as an example I was o

    The Face of Your Business, Part I
    When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible.We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few mon
    Common sense appears to be a rare commodity these days. Why is this so?

    In an era when the emphasis seems to be on all things young, beautiful and sometimes shallow its about time we took stock of ourselves and did our businesses a favor by employing older workers! Age discrimination is a terrible injustice that has far reaching effects on our economy where ever we are.

    When I was much younger I used to watch these older workers with wonderment and ask myself 'how did they get to be so smart' many of them didn't even have degrees! Now 25 years in the workforce has educated me with some answers.

    It was a lesson that was to educate me through the years as I often learnt that the most successful and balanced poeple in society where those who were older and often weren't highly educated as we think education means.

    They were street smart and wise in the ways of the business world and usually displayed compassion and the willingness to share. As a young accountant I was fortunate to be mentored by some very smart older people who took the opportunity to help me develop. When I left the accounting profession I had a reputation as an excellent manager.

    On one occasion this well known business identity confided in me that many experienced poeple his age would 'give their eye teeth' to mentor other younger business people and willingly without charge.

    So why this discrimination and why do we take away the hope that older workers have!

    Because of the reducing birth rate in Australia it is estimated that by 2010 the percentage of employees aged between 45 and 60 years of age will be 65%. Many industries are not presently equipped to cope with this radical change in age demographics and it is now time for industry and government to work together preparing the way ahead. Australia is nt alone!

    Recent studies have belied the myth in respect to older workers and concluded that mature workers are productive, however, there still continues to be muddied perceptions about age related workers (Productivity of Mature and Older Workers: Employers’ Attitudes and Experience – ACIRRT 1996).

    Grey power will increasingly become more important as enterprises endeavour to stay ahead of the pack and retain mature aged workers who have skills, experience and competencies to contribute to industry and business.

    Discrimination in employment

    Discrimination in employment can include where an employer treats less favorably a worker

    • in any variation of the terms of work; or
    • in denying or limiting access to opportunities
    • in dismissing a worker; or
    • by treating a worker unfavourably regarding work.

    Answer

    The answers to age discrimination aren't blowing in the wind! They are really common sense. Where can you buy maturity and wisdom. You can't! Maturity and wisdom is earnt and proved in the furnace of lifes experiences.

    • Employment - do you have a policy on older workers?
    • Employment policies – Discrimination?
    • Grievance policy for all complaints
    • Flexible work practices

    Finally as an example I was on

    Writing A Cover Letter-Stand Out From The Crowd
    If you have sent your resume in to apply for a job without writing a cover letter, the chances are that your details are just one in a pile of several or perhaps even several hundred. Your resume may be one of the best in the whole stack, but chances are, if you don’t have a good cover letter to accompany it, your resume will not even be seen.In today’s fast-paced world, you need every edge you can get. Probably the first thing the employ
    sson that was to educate me through the years as I often learnt that the most successful and balanced poeple in society where those who were older and often weren't highly educated as we think education means.

    They were street smart and wise in the ways of the business world and usually displayed compassion and the willingness to share. As a young accountant I was fortunate to be mentored by some very smart older people who took the opportunity to help me develop. When I left the accounting profession I had a reputation as an excellent manager.

    On one occasion this well known business identity confided in me that many experienced poeple his age would 'give their eye teeth' to mentor other younger business people and willingly without charge.

    So why this discrimination and why do we take away the hope that older workers have!

    Because of the reducing birth rate in Australia it is estimated that by 2010 the percentage of employees aged between 45 and 60 years of age will be 65%. Many industries are not presently equipped to cope with this radical change in age demographics and it is now time for industry and government to work together preparing the way ahead. Australia is nt alone!

    Recent studies have belied the myth in respect to older workers and concluded that mature workers are productive, however, there still continues to be muddied perceptions about age related workers (Productivity of Mature and Older Workers: Employers’ Attitudes and Experience – ACIRRT 1996).

    Grey power will increasingly become more important as enterprises endeavour to stay ahead of the pack and retain mature aged workers who have skills, experience and competencies to contribute to industry and business.

    Discrimination in employment

    Discrimination in employment can include where an employer treats less favorably a worker

    • in any variation of the terms of work; or
    • in denying or limiting access to opportunities
    • in dismissing a worker; or
    • by treating a worker unfavourably regarding work.

    Answer

    The answers to age discrimination aren't blowing in the wind! They are really common sense. Where can you buy maturity and wisdom. You can't! Maturity and wisdom is earnt and proved in the furnace of lifes experiences.

    • Employment - do you have a policy on older workers?
    • Employment policies – Discrimination?
    • Grievance policy for all complaints
    • Flexible work practices

    Finally as an example I was o

    Is It Really This Easy to Get Free Advertising?
    One of the best ways to get free advertising is to simply write articles and give them away. It’s a foreign concept to those new to online business, but you’ll really be impressed with the results.1. Why Should You Write Articles?Newsletter and website owners are desperate for content. As someone who owns a website and publishes a newsletter, I can vouch for this. Every day, I search article lists, looking for quality information t
    many experienced poeple his age would 'give their eye teeth' to mentor other younger business people and willingly without charge.

    So why this discrimination and why do we take away the hope that older workers have!

    Because of the reducing birth rate in Australia it is estimated that by 2010 the percentage of employees aged between 45 and 60 years of age will be 65%. Many industries are not presently equipped to cope with this radical change in age demographics and it is now time for industry and government to work together preparing the way ahead. Australia is nt alone!

    Recent studies have belied the myth in respect to older workers and concluded that mature workers are productive, however, there still continues to be muddied perceptions about age related workers (Productivity of Mature and Older Workers: Employers’ Attitudes and Experience – ACIRRT 1996).

    Grey power will increasingly become more important as enterprises endeavour to stay ahead of the pack and retain mature aged workers who have skills, experience and competencies to contribute to industry and business.

    Discrimination in employment

    Discrimination in employment can include where an employer treats less favorably a worker

    • in any variation of the terms of work; or
    • in denying or limiting access to opportunities
    • in dismissing a worker; or
    • by treating a worker unfavourably regarding work.

    Answer

    The answers to age discrimination aren't blowing in the wind! They are really common sense. Where can you buy maturity and wisdom. You can't! Maturity and wisdom is earnt and proved in the furnace of lifes experiences.

    • Employment - do you have a policy on older workers?
    • Employment policies – Discrimination?
    • Grievance policy for all complaints
    • Flexible work practices

    Finally as an example I was o

    The 10 'Silliest Bits of Advice' to Ignore when Buying or Running a Business
    As soon as you talk to friends and associates about going into business there will be no shortage of tips, advice and guidance offered to you. It's important to talk with others who have are experienced in business, especially those who have been successful. Think twice about taking advice from anyone in business without a successful track record. This includes advisers whose advice contradicts that given by highly successful business owners. in respect to older workers and concluded that mature workers are productive, however, there still continues to be muddied perceptions about age related workers (Productivity of Mature and Older Workers: Employers’ Attitudes and Experience – ACIRRT 1996).

    Grey power will increasingly become more important as enterprises endeavour to stay ahead of the pack and retain mature aged workers who have skills, experience and competencies to contribute to industry and business.

    Discrimination in employment

    Discrimination in employment can include where an employer treats less favorably a worker

    • in any variation of the terms of work; or
    • in denying or limiting access to opportunities
    • in dismissing a worker; or
    • by treating a worker unfavourably regarding work.

    Answer

    The answers to age discrimination aren't blowing in the wind! They are really common sense. Where can you buy maturity and wisdom. You can't! Maturity and wisdom is earnt and proved in the furnace of lifes experiences.

    • Employment - do you have a policy on older workers?
    • Employment policies – Discrimination?
    • Grievance policy for all complaints
    • Flexible work practices

    Finally as an example I was o

    I Run A Small Business - What Information Should I Get From My Bookkeeping Or Accounting System?
    How can I protect myself from fraud? Unfortunately, fraud does sometimes happen in small businesses. It tends to happen when a busy business owner puts complete trust in someone, and completely 'leaves them to it'. The employee comes to realize that no one is really checking or overseeing what they are doing, and when a grievance occurs or money problems arise at home, they succumb to temptation.Firstly, keep the
    tion of the terms of work; or
    • in denying or limiting access to opportunities
    • in dismissing a worker; or
    • by treating a worker unfavourably regarding work.

    Answer

    The answers to age discrimination aren't blowing in the wind! They are really common sense. Where can you buy maturity and wisdom. You can't! Maturity and wisdom is earnt and proved in the furnace of lifes experiences.

    • Employment - do you have a policy on older workers?
    • Employment policies – Discrimination?
    • Grievance policy for all complaints
    • Flexible work practices

    Finally as an example I was once employed to manage a company which was heading towards Chapter 11. I inherited an older worker who was near retirement. Se proved to be a key difference in turning the company around!

    Go ahead and make someones day. Its your people that make you money, yes old and young, employ the best person and don't discriminate. Old age grows on us all! For more information and to subscribe to our monthly ezine visit www.biz-momentum.com

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