Tags |
|
|
Links |
|
|
Add You - How Not To Get Whacked By Journalists
The essence of rewarding, which is a sign of reciprocal appreciation, is to inspire individuals to unleash their potential and substantiate them in a self-fulfilling manner. Diverse are the means and ways to express one’s gratefulness towards his or her associates. In the cultured world, appreciating one another’s advancement through offerings is customary. Particularly in the corporate world, recognition of professional contribution of individuals is an obligation in order to acknowledge the professional contribution of employees or of company stakeholders through gifts that take several forms. The ultimate hope of corporate gifts is that they are capable of maximizing overall business growth by means o
4. Don’t send reporters goodies that don’t cut it. Making luncheon appointments for “getting to know you” won’t do the trick, unless you’re making the appointment for lawyers who are spokespersons for the firm or a big case that may be newsworthy. Better to attend trade-related events and introduce yourself. Alternatively, extend an invitation to an event your firm is putting together.
5. Reporters can be trusted. A large majority of them are trying to find all the facts of a story so that they present a balanced view. Your perspective
Internet Marketing can be an enjoyable and profitable experience, but it can also be very frustrating, time consuming, money draining and anti social.So why do we keep putting ourselves through all this pain?Well, I’m sure that for everyone there is a different answer depending on your driving force, but for me it’s the thought that one day I’ll succeed and make a tidy income. God knows how many ‘Get Rich’ schemes are out there but experience has taught me that 95% of them are simply schemes for making the owner rich and not the affiliate. On the plus side, they do teach you the pitfalls of Internet Marketing and hopefully move you that little further down the line towards your ultimate goal.Journalists have an online game called “Whack a Flack” where they get to pelt cartoon character public relations professionals with pointy paper airplanes made out of bad press releases. Having worked extensively on both sides of the communications “border”—print and broadcast journalism and then making the transition into financial public relations—I have experienced public relations professionals of all kinds, including the “whacked.”
Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story.
Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former. If they didn’t have their pitch down in 20 seconds, they lost me and got “whacked!” For many, I never returned calls. Nothing personal, I just didn’t have time to return all of them; if I had, I would have missed my deadlines and been out of a job!
Here are some basic rules for how not to become a public relations flack that’s whacked!
1. Reporter Calls. Always return them; if your firm or partners don’t want to respond to the question, say so right away so that the reporter can move to his/her next source. As a rule of thumb, ask when the deadline is and if you have the information that they need respond as soon as possible. The sooner the better. Guaranteed, if you do this reporters will come back to you when working on other stories.
2. Do familiarize yourself with the reporter’s area of expertise. This is often the most annoying pet peeve for reporters. They expect you to do your homework. Find out what they cover, when their deadlines are and their contact details. Don’t phone them to get their email address or telephone number. If they work in broadcast, find out good times to phone. If you are in-house, Bacons, Vocus, Factivia, and Mediamap all have resources that will provide you with the answers.
3. Become a source for reporters. Help them with the stories that they are working on. They’re always looking for the latest information. Stay up-to-date on industry/sector-related developments and provide articles, reports and access to sources. That way a relationship is built which will pay dividends in the long run.
4. Don’t send reporters goodies that don’t cut it. Making luncheon appointments for “getting to know you” won’t do the trick, unless you’re making the appointment for lawyers who are spokespersons for the firm or a big case that may be newsworthy. Better to attend trade-related events and introduce yourself. Alternatively, extend an invitation to an event your firm is putting together.
5. Reporters can be trusted. A large majority of them are trying to find all the facts of a story so that they present a balanced view. Your perspective m
Have you heard the news? Interruption marketing is going down hill and many innovative companies are looking for new strategies. Wal-Mart is a prime example. Starting in late 2005, they started working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for them to post, and even inviting them to visit their corporate headquarters.Ingenious PR stunt? I certainly think so. Ethical? The verdict is still out.Wal-Mart has definitely gone away from mainstream media and into the extremely powerful word-of-mouth marketing.In fact, many large companies are now starting to take advantage of blog marketing. Here is a small sample of other companies who have j
Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former. If they didn’t have their pitch down in 20 seconds, they lost me and got “whacked!” For many, I never returned calls. Nothing personal, I just didn’t have time to return all of them; if I had, I would have missed my deadlines and been out of a job!
Here are some basic rules for how not to become a public relations flack that’s whacked!
1. Reporter Calls. Always return them; if your firm or partners don’t want to respond to the question, say so right away so that the reporter can move to his/her next source. As a rule of thumb, ask when the deadline is and if you have the information that they need respond as soon as possible. The sooner the better. Guaranteed, if you do this reporters will come back to you when working on other stories.
2. Do familiarize yourself with the reporter’s area of expertise. This is often the most annoying pet peeve for reporters. They expect you to do your homework. Find out what they cover, when their deadlines are and their contact details. Don’t phone them to get their email address or telephone number. If they work in broadcast, find out good times to phone. If you are in-house, Bacons, Vocus, Factivia, and Mediamap all have resources that will provide you with the answers.
3. Become a source for reporters. Help them with the stories that they are working on. They’re always looking for the latest information. Stay up-to-date on industry/sector-related developments and provide articles, reports and access to sources. That way a relationship is built which will pay dividends in the long run.
4. Don’t send reporters goodies that don’t cut it. Making luncheon appointments for “getting to know you” won’t do the trick, unless you’re making the appointment for lawyers who are spokespersons for the firm or a big case that may be newsworthy. Better to attend trade-related events and introduce yourself. Alternatively, extend an invitation to an event your firm is putting together.
5. Reporters can be trusted. A large majority of them are trying to find all the facts of a story so that they present a balanced view. Your perspective
Even if you do not want to offer your home or any other property to lenders as collateral, you can do those home improvement works if you avail unsecured home improvement loan. This loan is especially designed for people who do not like to risk their property for the fear of repossession. Unsecured home improvement loan can be utilized for numerous purposes like adding a storey to the house, painting, plumbing, redecoration etc.As no collateral is offered to lenders, credit report, credit score and financial standing of the borrower plays a crucial role in availing Unsecured Home Improvement Loan
Here are some basic rules for how not to become a public relations flack that’s whacked!
1. Reporter Calls. Always return them; if your firm or partners don’t want to respond to the question, say so right away so that the reporter can move to his/her next source. As a rule of thumb, ask when the deadline is and if you have the information that they need respond as soon as possible. The sooner the better. Guaranteed, if you do this reporters will come back to you when working on other stories.
2. Do familiarize yourself with the reporter’s area of expertise. This is often the most annoying pet peeve for reporters. They expect you to do your homework. Find out what they cover, when their deadlines are and their contact details. Don’t phone them to get their email address or telephone number. If they work in broadcast, find out good times to phone. If you are in-house, Bacons, Vocus, Factivia, and Mediamap all have resources that will provide you with the answers.
3. Become a source for reporters. Help them with the stories that they are working on. They’re always looking for the latest information. Stay up-to-date on industry/sector-related developments and provide articles, reports and access to sources. That way a relationship is built which will pay dividends in the long run.
4. Don’t send reporters goodies that don’t cut it. Making luncheon appointments for “getting to know you” won’t do the trick, unless you’re making the appointment for lawyers who are spokespersons for the firm or a big case that may be newsworthy. Better to attend trade-related events and introduce yourself. Alternatively, extend an invitation to an event your firm is putting together.
5. Reporters can be trusted. A large majority of them are trying to find all the facts of a story so that they present a balanced view. Your perspective
Doubling your business results is much easier than you may realize. Especially, when you can implement a simpler process, you CHANGE how you THINK. Before explaining how to double your business results, I would like to share with you the penny model. Using this approach YOUR business results DOUBLE in 30 days.Beginning on Day 30, you now have a penny. By Day 60, your one penny has grown to 2. Within 3 months or 90 Days, you have 4 pennies. Are you starting to get the picture?Continuing on with the Penny Model, your fortune starts to look something like this:Day 120 – 8 pennies Day 150 – 16 pennies Day 180 – 32 penniesSix months have now flown by and you have increase
3. Become a source for reporters. Help them with the stories that they are working on. They’re always looking for the latest information. Stay up-to-date on industry/sector-related developments and provide articles, reports and access to sources. That way a relationship is built which will pay dividends in the long run.
4. Don’t send reporters goodies that don’t cut it. Making luncheon appointments for “getting to know you” won’t do the trick, unless you’re making the appointment for lawyers who are spokespersons for the firm or a big case that may be newsworthy. Better to attend trade-related events and introduce yourself. Alternatively, extend an invitation to an event your firm is putting together.
5. Reporters can be trusted. A large majority of them are trying to find all the facts of a story so that they present a balanced view. Your perspective
If you are a pay per click marketing advertiser then you must have a full understanding of what makes a good, and a bad ppc ad. This article will discuss the good the bad and the ugly ads of pay per click marketers and also show you where to get access to the best pay per click marketing tool for maximum ppc marketing profits.Bad pay per click marketing ads in a competitive market mean one thing - losing money hands over fist - and fast!When we talk about good, bad and ugly ads of pay per click marketing advertisers we are talking about not only the keywords that those pay per click campaigns are targeting, but also the landing pages that those pay per click ads are redirected to.
4. Don’t send reporters goodies that don’t cut it. Making luncheon appointments for “getting to know you” won’t do the trick, unless you’re making the appointment for lawyers who are spokespersons for the firm or a big case that may be newsworthy. Better to attend trade-related events and introduce yourself. Alternatively, extend an invitation to an event your firm is putting together.
5. Reporters can be trusted. A large majority of them are trying to find all the facts of a story so that they present a balanced view. Your perspective may not be theirs, but with few exceptions all of them are working on tight deadlines trying to get all the facts. Reporters cover news; if your press release is timely and newsworthy, and sent to the appropriate reporter, chances are the reporter will contact you.
6. Mergers or changing offices is NOT news. Highlight events like these in your client newsletter but don’t send a press release to a reporter. It will diminish the respect the reporter has for you as a professional.
7. Don’t send releases to all the reporters at a media outlet. If more than one ends up working on the story they’ll be thoroughly annoyed! As a rule of thumb don’t send the press release to more than one reporter or editor. For national television, send releases to the guest booker, producer and reporter who specialize in that area.
8. Don’t get snotty just because a reporter that contacts you works for a daily with a small circulation. Remember, this person will be there tomorrow and could end up as the editor. It’s all about relationship building. Also remember that in this day and age nothing is local! You really don’t know who will research from where and what results will pop up. I have conducted several searches before interviews and I’ve been “Googled” by interviewees.
9. If a reporter does catch you off-guard, don’t become hostile. Ask for a half hour or so to prepare information and to get the appropriate lawyers to answer questions.
10. Finally, in a global economy make certain that you have an “online newsroom” on your Web site. Reporters will look your firm up on the Web; if there’s no media relations contact person listed, it will turn them off. On a basic level, make sure you have complete contact details, current press releases (test to see that all the archived releases are available), the firm’s profile, bios of executives and facts and figures (i.e., how many employees work for the firm).
Don’t confuse public relations with advertising. For lawyers, this is definitely hard; they are creatures of habit and like to be in control. In media relations you don’t control the story, or the interview and facts. If you did, that would be advertising. Still, with good media planning you can manage the message that is reaching your target constituents in a successful way.
Remember, good media relations isn't simply good for the media, it's good for you, too. A productive relationship with the news media means more free publicity for
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/127041/addyou-How-Not-To-Get-Whacked-By-Journalists.html">How Not To Get Whacked By Journalists</a>
BB link (for phorums):
[url=http://www.addyou.info/article/127041/addyou-How-Not-To-Get-Whacked-By-Journalists.html]How Not To Get Whacked By Journalists[/url]
Related Articles:
How to Use Nevada Incorporation Services to Avoid Costly Mistakes
How To Use Your Autoresponder To Create Curiosity
Get Over from Your Credit! Credit Debt Management
Bookmark it:
|