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    Radio Advertising Commandments - Part 2
    In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music BedIf you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). You can record the announcer first and try to match the music, but it's a lot smoother when you pick the right music from the get-go.What I typically do is run a few
    ices you are going to receive for your money. Ask the provider to explain exactly what you get, and the value it will bring. Ask the provider what evidence they have that a particular service is effective. Have they done for themselves, or are they just doing a sales job on you? What is the background of the person you are dealing with? Can you meet with or speak to the actual coach/mentor before you sign up? What is their background and experience in the field? How did they get their current and previous positions?

    Do your research before you commit your hard earned dollars. While having a quality coach, who has "been there, done that" can make all the difference, someone of poor quali

    Surviving Job Search Stress
    A Job Search Is An Emotional Roller-Coaster RideSearching for a job can evoke a range of emotions. If you are searching for a job, then you may often be more open to negative and depressing emotions like anger and shame, instead of positive emotions. These emotions may rise and ebb, only to resurface again later.Searching for a job is like going on an emotional roller coaster ride - but what you may not know is that there are ways that you
    One of the things that sets successful people apart from the rest of us is coaching or mentoring. Smart people know they don’t have all the answers themselves, and others have already found out through their own experiences the best approach for a particular field.

    All of today’s professional sports men and women have coaches. They can be general or specialist – fitness, diet, particular skills etc. Politicians have speaking and writing coaches. Singers have voice coaches, actors, dancers – all in the highly paid sports and entertainment businesses. The rewards are high if you reach the top, and there is a fine line between success and failure.

    Career mentoring is no different. You need to get a competitive advantage over the rest of the workforce. This could be increasing your chances of promotion in your existing company, or looking for a new position elsewhere. You could be thinking about starting your own business.

    How do you start? It is not smart to re-invent the wheel, so you need to find someone who has already been down the path, and has been successful. They know what works and what doesn’t work. They can guide you in the right direction, and stop you going off on tangents. Make sure the coach is credible. Have they actually done it themselves? Why should you listen to them?

    You must look at your career so far – where have you been successful? What have you enjoyed doing? What are your strengths? It's extremely important to look at what you would like to do taking everything into account, e.g. where you want to live, balance between work and family, travel, stability, as well as financial issues. It wastes your time applying for jobs that do not meet your criteria. It wastes your time not making the most of your skills and experience by not marketing them effectively. It also wastes your time sending out thousands of resumes with a tiny chance of success.

    You must know that networking is the key to success, and the most effective way to leverage your network of family, friends, acquaintances, business colleagues, church members, professional associations etc. A good career coach will enable you to build an effective network that will thrive through mutual help.

    If you try to do it all on your own, your chances of success will be much lower compared to someone that employs the help of a coach or mentor. While the services of a coach are not free, the amount paid is a great investment that will pay for itself many times over in the future. But … you need to be clear about what you are going to get for your money. There are some companies out there that charge a huge amount for questionable benefits – be careful.

    Before you start working with a career coach or mentor, you must be perfectly clear about what services you are going to receive for your money. Ask the provider to explain exactly what you get, and the value it will bring. Ask the provider what evidence they have that a particular service is effective. Have they done for themselves, or are they just doing a sales job on you? What is the background of the person you are dealing with? Can you meet with or speak to the actual coach/mentor before you sign up? What is their background and experience in the field? How did they get their current and previous positions?

    Do your research before you commit your hard earned dollars. While having a quality coach, who has "been there, done that" can make all the difference, someone of poor quali

    Politics, Lawyers and Franchise Rule Making at the FTC
    The Federal Trade Commission is working through the necessary changes of law to protect the consumer and be fair to business owners in the franchising industry. Unfortunately as with most all regulatory agencies whenever they wish to make rule changes they have meetings to discuss it with the industry, but the lawyers all show up and take over the process. The franchise rule changes are no different so it makes sense they will not serve the industry or consumer
    need to get a competitive advantage over the rest of the workforce. This could be increasing your chances of promotion in your existing company, or looking for a new position elsewhere. You could be thinking about starting your own business.

    How do you start? It is not smart to re-invent the wheel, so you need to find someone who has already been down the path, and has been successful. They know what works and what doesn’t work. They can guide you in the right direction, and stop you going off on tangents. Make sure the coach is credible. Have they actually done it themselves? Why should you listen to them?

    You must look at your career so far – where have you been successful? What have you enjoyed doing? What are your strengths? It's extremely important to look at what you would like to do taking everything into account, e.g. where you want to live, balance between work and family, travel, stability, as well as financial issues. It wastes your time applying for jobs that do not meet your criteria. It wastes your time not making the most of your skills and experience by not marketing them effectively. It also wastes your time sending out thousands of resumes with a tiny chance of success.

    You must know that networking is the key to success, and the most effective way to leverage your network of family, friends, acquaintances, business colleagues, church members, professional associations etc. A good career coach will enable you to build an effective network that will thrive through mutual help.

    If you try to do it all on your own, your chances of success will be much lower compared to someone that employs the help of a coach or mentor. While the services of a coach are not free, the amount paid is a great investment that will pay for itself many times over in the future. But … you need to be clear about what you are going to get for your money. There are some companies out there that charge a huge amount for questionable benefits – be careful.

    Before you start working with a career coach or mentor, you must be perfectly clear about what services you are going to receive for your money. Ask the provider to explain exactly what you get, and the value it will bring. Ask the provider what evidence they have that a particular service is effective. Have they done for themselves, or are they just doing a sales job on you? What is the background of the person you are dealing with? Can you meet with or speak to the actual coach/mentor before you sign up? What is their background and experience in the field? How did they get their current and previous positions?

    Do your research before you commit your hard earned dollars. While having a quality coach, who has "been there, done that" can make all the difference, someone of poor quali

    Expecting Your Staff to Multitask? It's Not Necessarily a Good Idea
    Multitasking became a popular corporate buzzword in the mid-nineties, and now job ads routinely include the phrase "ability to multitask." For both support staff and management, juggling multiple responsibilities in the course of a day is expected, and employees who don't succeed in this juggling act rarely last long.However, more and more information suggests that multitasking, rather than being efficient and effective, more often than not results in ou
    have you enjoyed doing? What are your strengths? It's extremely important to look at what you would like to do taking everything into account, e.g. where you want to live, balance between work and family, travel, stability, as well as financial issues. It wastes your time applying for jobs that do not meet your criteria. It wastes your time not making the most of your skills and experience by not marketing them effectively. It also wastes your time sending out thousands of resumes with a tiny chance of success.

    You must know that networking is the key to success, and the most effective way to leverage your network of family, friends, acquaintances, business colleagues, church members, professional associations etc. A good career coach will enable you to build an effective network that will thrive through mutual help.

    If you try to do it all on your own, your chances of success will be much lower compared to someone that employs the help of a coach or mentor. While the services of a coach are not free, the amount paid is a great investment that will pay for itself many times over in the future. But … you need to be clear about what you are going to get for your money. There are some companies out there that charge a huge amount for questionable benefits – be careful.

    Before you start working with a career coach or mentor, you must be perfectly clear about what services you are going to receive for your money. Ask the provider to explain exactly what you get, and the value it will bring. Ask the provider what evidence they have that a particular service is effective. Have they done for themselves, or are they just doing a sales job on you? What is the background of the person you are dealing with? Can you meet with or speak to the actual coach/mentor before you sign up? What is their background and experience in the field? How did they get their current and previous positions?

    Do your research before you commit your hard earned dollars. While having a quality coach, who has "been there, done that" can make all the difference, someone of poor quali

    Merger And Acquisition Companies
    Merger and acquisition (M&A) activities seem to be on the increase. Companies who act as consultants and brokers play an important role in this, and ensure smooth and hassle-free deals. It is logical to seek their assistance if you are thinking of thinking of merging a company with yours, plan new acquisitions, or want to sell your business.The good merger and acquisition companies have experienced professionals with them. They monitor different types an
    ofessional associations etc. A good career coach will enable you to build an effective network that will thrive through mutual help.

    If you try to do it all on your own, your chances of success will be much lower compared to someone that employs the help of a coach or mentor. While the services of a coach are not free, the amount paid is a great investment that will pay for itself many times over in the future. But … you need to be clear about what you are going to get for your money. There are some companies out there that charge a huge amount for questionable benefits – be careful.

    Before you start working with a career coach or mentor, you must be perfectly clear about what services you are going to receive for your money. Ask the provider to explain exactly what you get, and the value it will bring. Ask the provider what evidence they have that a particular service is effective. Have they done for themselves, or are they just doing a sales job on you? What is the background of the person you are dealing with? Can you meet with or speak to the actual coach/mentor before you sign up? What is their background and experience in the field? How did they get their current and previous positions?

    Do your research before you commit your hard earned dollars. While having a quality coach, who has "been there, done that" can make all the difference, someone of poor quali

    Invention Marketing and Licensing for the Inventor
    There are a lot of less than forthright organizations that allegedly help individuals sell their inventions to industry. In all my years of working as a patent lawyer, I have never come across a single person who ever used one of these organizations to effectively market or sell their invention. However, I have met several who successfully marketed their inventions themselves.Before you take any steps to market your invention, you should take a few pre
    ices you are going to receive for your money. Ask the provider to explain exactly what you get, and the value it will bring. Ask the provider what evidence they have that a particular service is effective. Have they done for themselves, or are they just doing a sales job on you? What is the background of the person you are dealing with? Can you meet with or speak to the actual coach/mentor before you sign up? What is their background and experience in the field? How did they get their current and previous positions?

    Do your research before you commit your hard earned dollars. While having a quality coach, who has "been there, done that" can make all the difference, someone of poor quality will not only provide low value for money, but also put you off coaching services. We get back to the start of this article - success is a team sport - make sure your team is of a high caliber.

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