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Why Marketing Fails: Situational Marketing 101
There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! It’s called “Situational Marketing,” and it can revolutionize your business.

r> • Stealing and using customers' credit card numbers
• Overcharging customers and keeping the difference
• Steal tips from other employees
• Theft of time and payroll
• Theft of food inventory
• Falsifying refunds
• Under-ringing or unauthorized discounts

Sales Clerks
• Not ringing up sales and keeping the money
• Stealing and using customers' credit card numbers
• Overcharging customers and keeping the difference
• Falsify time records
• Under-ringing or unauthorized discounts
• Theft of inventory
• Purposefully damages inventory or falsify damage records to keep items
• Falsify refunds and keeping the cash
• Theft of cash or merchandise
• Writing and cashing personal checks without sufficient funds to do so

Administrative and Clerical Associates
• Theft of data
• Software piracy and theft
• Erasing or causing damage to files with viruses
• Falsifying profit and productivity reports
• Corporate espionage
• Theft f

A Case for Data Scrubbing
Often maintenance systems don’t reap the benefits that they promise through no fault of their own. How can you expect a system to improve underlying data? The answer is that you can’t. What you need is to have good data in the system so that it can be accessed, processed and used to provide practical information for the organization.Let me illustrate the cost of not having good data with an example. A multi-site manufacturer has four locations, three of which are in fairly close proximity to each other. Each site has its own autonomous storeroom with inventory parts. At each site, there is a part time catalog manager responsible for all database activity. Because the plant is unionized and positions often change, the catalog manager may be replaced every few months.<

Examples of employee malfeasance can be better understood when broken down into basic occupation types and categories. By doing so, the underlying principles that contribute to acts of fraud, theft and embezzlement become evident: one must have access, opportunity and motivation.

Accounting/ Bookkeeping
• Ghost companies
• Fictitious employees
• Fictitious or inflated invoices
• "Cooking the books" inflating and skimming from accounts
• Overlapping accounts

Automobile and Service Mechanics
• Billing customer for unneeded repairs
• Failing to do repairs
• Substituting inferior parts and products for premium charges
• Theft of cash by not reporting invoices to garage
• Theft from customer's cars
• Intentionally causing additional damages to vehicles
• Stealing and using customers' credit card numbers
• Billing customer and warranty center for same problem
• Selling or using drugs

Bartenders
• Not ringing up sales and keeping the money
• Overcharging customers and keeping the difference
• Under or over-pour
• Hiding inventory discrepancies by putting water in liquor
• Theft of liquor and other merchandise
• Giving away liquor and merchandise
• Steal tips from other employees
• Selling or using drugs
• Stealing and using customers' credit card numbers

Computer Personnel
• Theft of data
• Software piracy and theft
• Erasing or causing damage to files with viruses
• Embezzlement techniques used to round off small amounts of money from accounts over a long period of time or to otherwise divert funds
• Stealing hardware such as drives or memory modules
• Unauthorized Internet activity

Drivers
• Falsify expense and mileage reports
• Theft of time and payroll while making unauthorized stops
• Stealing or shorting deliveries
• Stealing from the warehouse
• Selling or using drugs
• Unauthorized use of delivery vehicle (business and personal)
• Creating then selling delivery overages
• Unreported vehicle damage or moving citations

Executives and Corporate Professionals
• Falsifying profit and productivity reports
• Corporate espionage
• Falsify expense and mileage reports
• Conflict of interest situations resulting in kickbacks

Gas Station and Convenience Store Personnel
• Not ringing up sales and keeping the money
• Overcharging customers and keeping the difference
• Selling or using drugs
• Falsify refunds and keeping the cash
• Theft of cash or merchandise
• Giving away merchandise
• Unauthorized discounts
• Stealing and using customers' credit card numbers

Hospital and Nursing-Home Personnel
• Theft from or physical abuse of patients
• Stealing, selling or using drugs
• Theft of equipment, food or supplies

Hotel and Motel Staff
• Failing to ring-up room bookings and keeping the money
• Theft of guest property
• Stealing and using customers' credit card numbers
• Overcharging customers and keeping the difference
• Offering or selling drugs or other illegal activities such as prostitution
• Theft of cash, food or supplies

Maintenance Personnel
• Corporate espionage
• Selling or using drugs
• Theft of equipment, food or supplies
• Sleeping on the job

Managers and Supervisors
• Fictitious employees
• Fictitious or inflated invoices
• Selling or using drugs
• Falsify expense and mileage reports
• Conflict of interest situations resulting in kickbacks
• Theft from company
• Falsifying profit and productivity reports
• Selling or using drugs
• Corporate espionage

Marketing and Public Relations Employees
• Falsifying profit and productivity reports
• Corporate espionage
• Falsify expense and mileage reports
• Conflict of interest situations resulting in kickbacks
• Theft from company
• Fictitious or inflated invoices

Restaurant Employees
• Not ringing up sales and keeping the money
• Stealing and using customers' credit card numbers
• Overcharging customers and keeping the difference
• Steal tips from other employees
• Theft of time and payroll
• Theft of food inventory
• Falsifying refunds
• Under-ringing or unauthorized discounts

Creating The Perfect Work At Home Job Guides That You Need
It might have come your attention that finding a job this days is not easy as it used to be. Many companies are downsizing, other are outsourcing to foreign countries and many employees and professionals are running out of job. That's why we need work at home job guides.The route that many people are taking, is trying to find a work at home job, they are realizing that the power of the internet can be use to leverage their skills and work for other people even from other countries. Its true, you can find that perfect job online, but how do you find a legit and well paying job without getting scam.Work at home job guides are needed, a reference where anyone that wants a work at home job can go and without fear choose the right job for them. So, with so many opportuniti

ging customers and keeping the difference
• Under or over-pour
• Hiding inventory discrepancies by putting water in liquor
• Theft of liquor and other merchandise
• Giving away liquor and merchandise
• Steal tips from other employees
• Selling or using drugs
• Stealing and using customers' credit card numbers

Hospital and Nursing-Home Personnel
• Theft from or physical abuse of patients
• Stealing, selling or using drugs
• Theft of equipment, food or supplies

Maintenance Personnel
• Corporate espionage
• Selling or using drugs
• Theft of equipment, food or supplies
• Sleeping on the job

The 10 Building Blocks to a Becoming a Household Name
Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.1. Identify your values: This is the most critical step and the one most often overlooked in business. Do some soul searching and get a crystal clear idea of what matters most to you as an individual and then as a company. Your values form the base of your company and should influence every decision, from what kind of toilet paper you buy to the business partners you seek.2. Identify your mission: Once your values are identified, it’s time to write a miss

ges
• Unreported vehicle damage or moving citations

Hospital and Nursing-Home Personnel
• Theft from or physical abuse of patients
• Stealing, selling or using drugs
• Theft of equipment, food or supplies

Maintenance Personnel
• Corporate espionage
• Selling or using drugs
• Theft of equipment, food or supplies
• Sleeping on the job

Bullet-Proof Your Business
Today’s business environment isn’t getting any easier, nor will it get easier anytime in the future. I’m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can take proactive measures to bullet-proof your business. Here are few strategies that can help:Clearly define your business. The most successful business people know what they are in business for. They have one or two areas of specialty or expertise and they stick to what they’re good at. They avoid the temptation to try to become everything to everybody. In many fields, specialists tend to do better than generalists and, in bookselling, it

ers and keeping the difference
• Offering or selling drugs or other illegal activities such as prostitution
• Theft of cash, food or supplies

Maintenance Personnel
• Corporate espionage
• Selling or using drugs
• Theft of equipment, food or supplies
• Sleeping on the job

Diesel Fuel Taking out the Sulfur
In 2006 sulfur will no longer be in diesel fuel as per legislation signed into law by President Clinton. The EPA laws will soon be effective. So you want to take the Sulfur out of Diesel Fuel? Great, but not now; we need to phase this in. Perhaps require in two years that every truck manufactured not need it, and then eliminate the fuel in six years by raising the cost slowly as trucking companies trade in old units and retrofit those before re-sold. By that time we will all be looking into other technologies anyway. Slowing down the dollar and having a weak dollar may seem like the answer to improve the impending trade deficit, but at what cost?Why should we give back all of our economic expansion because other currencies and countries cannot legitimately control their corr

Cashiers
• Not ringing up sales and keeping the money
• Stealing and using customers' credit card numbers
• Overcharging customers and keeping the difference
• Falsify time records
• Under-ringing or unauthorized discounts
• Falsify refunds and keeping the cash
• Theft of cash and deposits

Warehouse Personnel
• Theft of inventory
• Purposefully damages inventory or falsify damage records to keep items
• Falsify time records
• Phony invoices or accounts

Security and Loss Prevention Staff
• Falsify reports and logs
• Sleeping on the clock
• Thefts from lost and found or other property areas
• Drugs or alcohol on duty
• Unauthorized use of force or customer abuses
• Accepting bribes
• Corporate espionage
• Withhold evidence

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