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Add You - True North of Your Career Search: Creating a Professional Mission Statement
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.Now why is that?In short, great brand names leverage our emotions. They resonate with the experiential right side of the brain vs. the logical left lobe. And emotions carry more motivational “charge” than log
Examples: “I am here to promote justice so that there will be greater economic opportunity for the disenfranchised.” The first phrase, “to serve justice”, refers to the “what”. It may represent a top priority in this person’s life, a value, or a calling. It can have an action orientation (“promote justice”) or a feeling orientation (“I am here to inspire leaders…”). The “why”, or “so that” phrase refers to why it matters, or to the impact that ac
We do it all the time. When we’re ready for a job change we go online to search for a better job. You go to your favorite job board or employer’s site, find a job that fits you perfectly, and submit your resume and nothing happens.Just a typical online job hunting experience that we’re all used to. You are now in the Bermuda Triangle of job hunting, sending your resume into the unknown digital zone that goes in and never comes back.So, what can you do to improve your odds of receiving that next step of the employer contacting you for the job interview? First, it’s important to understand what’s happening on the employer’s end. Employers nowadays wi
Like Suzanne, taking the time to think about your answer to why you’re here on the planet – to articulate your mission statement – will serve you in many ways.
Being in alignment
As was true for Suzanne, when you’re doing a piece of work that’s in accordance with your mission, you may find you have such heartfelt connection with what you’re saying and the people you’re speaking to, that there is no room for self-consciousness or performance anxiety.
Wellspring of energy and inspiration
If you’re in the midst of a career search, a mission statement reminds you of the wellspring from which you draw energy and inspiration to find or create the work that’s right for you. It links together those times in your life when you’ve felt most vital and “on purpose”, restoring you in times of confusion or discouragement.
Guidance for decision-making
In practical terms, a mission statement will guide and corroborate your process of decision-making. Like the North Star, it’s a point of reference as you move through the stages of your search, helping prioritize the factors on your “want” list and sort through opportunities as they appear. It will support you in resisting what’s easy in favor of what’s important.
The format of a mission statement
A mission statement contains three elements:
What is my purpose?
Why, or to have what impact?
On whom? (Individuals? Groups?)
It completes this sentence: “I am here to _________ so that _____________ for _______________” .
Examples: “I am here to promote justice so that there will be greater economic opportunity for the disenfranchised.” The first phrase, “to serve justice”, refers to the “what”. It may represent a top priority in this person’s life, a value, or a calling. It can have an action orientation (“promote justice”) or a feeling orientation (“I am here to inspire leaders…”). The “why”, or “so that” phrase refers to why it matters, or to the impact that act
A Limited Liability Corporation, commonly referred to as LLC, is a company that combines features of a corporation with a partnership-type business structure. The owners are referred to as members and not partners or shareholders.To create a corporation in California, individuals need to be familiar with the business corporation laws of the state. This is because business corporation laws in California are unlike those in the other states of the USA. Apart from corporate laws, Californian corporate security laws are different from those of the other states as well.Individuals need to follow a number of requirements when creating a corporation in Califor
Like Suzanne, taking the time to think about your answer to why you’re here on the planet – to articulate your mission statement – will serve you in many ways.
Being in alignment
As was true for Suzanne, when you’re doing a piece of work that’s in accordance with your mission, you may find you have such heartfelt connection with what you’re saying and the people you’re speaking to, that there is no room for self-consciousness or performance anxiety.
Wellspring of energy and inspiration
If you’re in the midst of a career search, a mission statement reminds you of the wellspring from which you draw energy and inspiration to find or create the work that’s right for you. It links together those times in your life when you’ve felt most vital and “on purpose”, restoring you in times of confusion or discouragement.
Guidance for decision-making
In practical terms, a mission statement will guide and corroborate your process of decision-making. Like the North Star, it’s a point of reference as you move through the stages of your search, helping prioritize the factors on your “want” list and sort through opportunities as they appear. It will support you in resisting what’s easy in favor of what’s important.
The format of a mission statement
A mission statement contains three elements:
What is my purpose?
Why, or to have what impact?
On whom? (Individuals? Groups?)
It completes this sentence: “I am here to _________ so that _____________ for _______________” .
Examples: “I am here to promote justice so that there will be greater economic opportunity for the disenfranchised.” The first phrase, “to serve justice”, refers to the “what”. It may represent a top priority in this person’s life, a value, or a calling. It can have an action orientation (“promote justice”) or a feeling orientation (“I am here to inspire leaders…”). The “why”, or “so that” phrase refers to why it matters, or to the impact that ac
We’ve all heard the saying: If you fail to plan, you plan to fail. But I like to think of it another way. Ask yourself, “am I planning to succeed?”In business, it’s important to follow a plan. It’s important to have a plan for your year, each week, and each day. Otherwise, you’re being reactive in your business instead of being proactive. When you’re proactive, you control your business – it doesn’t control you.Here are three easy-to-follow tips to creating and following a successful plan:1. Start with the end in mind. Set a deadline for your goal. Write the completion of your goal on the deadline date in your calendar. Then, work backward by put
Wellspring of energy and inspiration
If you’re in the midst of a career search, a mission statement reminds you of the wellspring from which you draw energy and inspiration to find or create the work that’s right for you. It links together those times in your life when you’ve felt most vital and “on purpose”, restoring you in times of confusion or discouragement.
Guidance for decision-making
In practical terms, a mission statement will guide and corroborate your process of decision-making. Like the North Star, it’s a point of reference as you move through the stages of your search, helping prioritize the factors on your “want” list and sort through opportunities as they appear. It will support you in resisting what’s easy in favor of what’s important.
The format of a mission statement
A mission statement contains three elements:
What is my purpose?
Why, or to have what impact?
On whom? (Individuals? Groups?)
It completes this sentence: “I am here to _________ so that _____________ for _______________” .
Examples: “I am here to promote justice so that there will be greater economic opportunity for the disenfranchised.” The first phrase, “to serve justice”, refers to the “what”. It may represent a top priority in this person’s life, a value, or a calling. It can have an action orientation (“promote justice”) or a feeling orientation (“I am here to inspire leaders…”). The “why”, or “so that” phrase refers to why it matters, or to the impact that ac
Certain digital protocols influence the outcome of a modern job search. Since the exchange of vital hiring information is often performed using online and other digital communication devices, it’s more important today than ever before that a serious job seeker use good digital manners – known as ‘netiquette’ – to adhere to the norms of courtesy that have become expected by employers and other workers who routinely process many job seekers.Good manners are almost always appreciated, especially in the faceless world of digital communication. As you conduct your job search in the digital realm, it's important to begin and end each communication with polite good m
The format of a mission statement
A mission statement contains three elements:
What is my purpose?
Why, or to have what impact?
On whom? (Individuals? Groups?)
It completes this sentence: “I am here to _________ so that _____________ for _______________” .
Examples: “I am here to promote justice so that there will be greater economic opportunity for the disenfranchised.” The first phrase, “to serve justice”, refers to the “what”. It may represent a top priority in this person’s life, a value, or a calling. It can have an action orientation (“promote justice”) or a feeling orientation (“I am here to inspire leaders…”). The “why”, or “so that” phrase refers to why it matters, or to the impact that ac
Testing Your AdsIt’s not enough just to place an ad and hope for general public awareness of your business; you must test your advertising. How else are you going to know what ad draws the best response? Read carefully the following statement by John Caples, a well-known direct response copywriter. "I have seen one advertisement actually sell not twice as much, not three times as much, but 191/2 times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other us
Examples: “I am here to promote justice so that there will be greater economic opportunity for the disenfranchised.” The first phrase, “to serve justice”, refers to the “what”. It may represent a top priority in this person’s life, a value, or a calling. It can have an action orientation (“promote justice”) or a feeling orientation (“I am here to inspire leaders…”). The “why”, or “so that” phrase refers to why it matters, or to the impact that action or quality will have. In the example, “I am here to inspire leaders to bring out the best in people”, the impact is implied rather than stated: “…so that people contribute their best.”
Creating a mission statement
To arrive at a mission statement that’s empowering requires that you commit time to creating it. People often find it useful to actually schedule some personal retreat time, leaving the familiar daily obligations and distractions for a day or two. Once away you might prepare for the writing phase by taking a walk, doing some inspirational reading, or sitting quietly for a period, inviting the left brain or intuitive part of yourself to join in.
Reflect on what matters most to you. What do you want to contribute? What will bring you fulfillment to leave behind, at the end of your life? What do you most want to be remembered for? The more specific you can be, the better the statement can guide you. Even if you start with generalities now – “I want to help people” – you will be able to make them more specific over time. In giving thought to what impact you want to have, and on whom, it’s often helpful to start by ruling out certain groups. You may know, for instance, that you don’t want to help people with terminal illnesses, or people who can afford to pay high prices for help.
Just remember you don’t have to “do it right” immediately. Once you’ve started, creating a mission statement may take on its own momentum, so that you find yourself thinking about it unexpectedly, or recognizing elements that should be included in decisions you make.
A word to the modest:
Here’s an important caution for those of you who are shy about THINKING BIG about yourselves. What you’re here for is big! In one sense, it’s all there is. But it’s also not a solo endeavor. Whatever your purpose is, you’re standing on the shoulders of some who have gone before you, and you’re preparing the way for those who follow. So beware of false humility, and beware of those pessimi
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