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    What's Your NICHE Market?
    Knowing your NICHE MARKET and where to find your NICHE is more important than the product you sell.Most Netpreneurs take a narrow view of NICHE MARKETING as a limitation on their business, when in fact it is the POWER that provides longevity to their business.The biggest mistake most new netpreneurs make online is that they have no idea where, or what, there NICHE MARKET is and therefore, sell their product to everyone and anyone and in the end sell to no one.A common misconception is that – if you build it they will come. The truth is you have to find your NICHE and get them to come to your site.In talking to new netpreneurs the first question I ask is who are you selling to? The almost instantaneous reply and always the same answer is: ‘everyone and anyone’.The next successions of questions I then ask are: what type of product are you selling who would use your product What problem does your product solve Is your product distributed easily Who would benefit from using your product Simple questions, but not so easy for many netpreneurs to answer. If you take some time and answer these very straight forward questions you will find that by defining your NICHE you will be better equip to go straight to the source, than taking a stab in the dark and hoping it will all work out.You will also find that by defining your NICHE MARKET you will: Help define your Interne Marketing Strategy Develop products/services that appeal to your NICHE Set yourself up as an industry leader Optimise your site for search engines so your NICHE can find you easily Maximise your marketing budget wh
    minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a sm

    Are You Subject to a Pre Employment Background Check
    You probably went through a pre employment background check before you landed your current job. Anybody who wants to find a job often goes through a pre employment background check before being hired for any position. These checks are being done because the employers need to learn about the ilk of individuals they're hiring. This means that your past may come back to haunt you when a pre employment background check is done when you apply for a job.My father always told his children, friends and anyone else who will listen that the past truly matters. You may not agree with this, but my dad was just being realistic. I agree with my father and I also believe that we mold our characters via our actions. You are what you do in a way. Now, remember that I'm not necessarily addressing careers, but rather routine choices and actions. The past can always come back to bite a person in the butt in my experience.The pre employment background check routines are a good example of how your past can affect you in the future. If you have been fired before, or accused of stealing at your past places of employment, then your potential employers will think twice about hiring you. The same goes if you have been convicted of a crime. These are just some of the factors that may influence the task of finding new work.However, the effects of your past is not only limited to pre employment background check routines. The past can also be a factor in your relationships. All that garbage about the past not being relevant that cheesy musicians rant over and over in their songs is bogus. The past will always matter and have some bearing on the present and future. The important think is that you realize that it’s important to think about what you're
    Where would you like to live? Do you want to big fish in a small pond or a small fish in a big pond? Are you hoping to culminate your graduate education with the perfect academic job? If so, it’s important to understand that the process of landing your dream job actually begins the moment you enroll in graduate school. Indeed, your entire graduate experience should be viewed as an apprenticeship for the professoriate. Graduate school is the ideal training ground for mastering the research, teaching, public speaking, and networking skills you need to find a solid academic job.

    Included below are key aspects of maximizing the benefits of your graduate experience to help capture the perfect job. To augment the information we are able to include here, I highly recommend reading The Academic Job Search Handbook by Mary Morrison and Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers by Lois P. Frankel. The first book goes into great detail regarding the steps you should take to find your perfect job, and what to expect on the quest to do so. The second one helps female graduate students learn how to say no, ask for what they want and more importantly be successful in their academic career.

    Building a Solid Reputation
    Graduate school is replete with opportunities to begin building a solid academic reputation. Take advantage of them! Present your research every chance you get; a wide range of potential forums exist, from informal on-campus “brown bag” seminars to poster sessions.

    Also, you should strongly consider attending and/or presenting at regional or national conferences. Your academic discipline will promote these types of conferences by putting out a “call” for papers which list research categories and specific deadlines for submission. Be sure to mark those deadlines on your calendar! In addition to seeking presenters, the “call” will frequently request help fulfilling other key roles, such as session/topic organizers, discussants, and presiders. If you’re not prepared to present, take advantage of these pathways to participate. Even simple attendance of the conference can beneficial, as it allows you to network with experts in your field; meet publishers; view firsthand the most effective means to present your own research; and even “interview” for a job!

    If you don’t have the funds to attend many conferences, be selective about which ones to attend. Be sure you are a presenter, and plan ahead to make your networking efforts purposeful. In addition, research what type of financial assistance might be available to you; some departments, traineeships, grants or fellowships provide travel monies specifically earmarked for students to attend conferences.

    The Application Process
    Don’t wait until you finish your degree to begin applying for jobs; seeking the perfect position should be a thoroughly integrated aspect of your education! While writing your thesis/dissertation, make researching what job openings are available a part of your regular routine, and apply to all that are of interest to you. I suggest that you send out applications at least twice a month, for example on the 1st and 15th.{dara please make sure these are superscripts

    With so much going on, it’s important to stay organized. To streamline the process, I suggest creating a job application packet that includes a basic cover letter, a writing sample, teaching evaluations and a curriculum vita. Be sure to rework your basic cover letter each time to tailor it for the specific job for which you are applying.

    (Note: Most academic positions ask for a curriculum vita (CV) rather than a resume. A resume is a summary of your work history and education that typically doesn’t exceed 1-2 pages. A CV is a complete summary of your accomplishments, and should include your name; education; dissertation committee; a summary paragraph about your dissertation; any publications you have completed (e.g., master’s thesis); conference presentations you have done; and awards you have received. Starting out, your CV may be quite short, but it will grow in length as you progress along your educational and career paths.)

    Moreover, I suggest that you create an Excel spreadsheet (see below) that helps you track job openings at each university. Universities advertise job openings at various times throughout the year, so it’s important to keep track of important deadlines. Highlight all deadlines, note each time you send out an application packet, and provide an updated file to your committee members on a monthly basis. It’s important to keep committee members apprised of all jobs for which you apply, because they will need to write recommendations for you. It’s your responsibility to ensure that your application is complete and on time, and getting recommendations in on time may be one of the more challenging aspects of this task. Be sure to ask your committee for suggestions about how to make the process go more smoothly, particularly if you are in a small department with limited resources (e.g., administrative support, mailing materials, and supplies).

    Try not to get too emotionally connected to the application process, because it can be very trying. Some universities are very good about acknowledging and responding to the receipt of your materials; others are not. Be aware that the process can take months. Because of the large number of applications that are typically submitted for each job, it can take a great deal of time to review all paperwork and narrow down the pool of applicants to a reasonable number of possible candidates. You may not be contacted unless or until you make the “short list.”

    You’ve Made the Short List: Now What?
    “Making the short list” means that you are among a small number of possible candidates who are still being considered for a particular job opening. If you make it to this point, the faculty and dean of the department will want to take a closer look at you. They will arrange an interview, which usually involves flying out to meet with them face to face. As such, it will be necessary to coordinate your travel plans with the appropriate coordinator (e.g., the person who called you). Be sure to clearly ascertain how travel costs will be handled, and to clarify who will be paying the costs, and when. Some universities want you to pay for the costs upfront, and then reimburse you afterward. Others make and pay for the travel arrangements themselves so that you don’t incur any out-of-pocket costs. Either way, it is necessary to track all of your costs and keep copies of all receipts. You may wish to consider keeping a separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a sm

    Construction
    If you have bought a real estate property then main cause of concern would be the residential construction costs. In your endeavor to give that perfect look to the house the costs of construction soar so high that it becomes difficult to control them. However, if you get the construction work done by contractors, then they can help you in cutting those high residential construction costs and save a lot of money.Renovation can turn out to be a nightmare if you do not keep a tab on the high residential construction costs. Only a building industry expert can guide you on how to get that dream house while keeping the residential construction costs within control. Often, to deal with high residential costs, cheap material is used that doesn't do any good and only makes matters worse. An honest and hard working contractor will give you good results without compromising on the quality standards.These contractors are professionals in home construction and are very well versed with what all is involved in home construction. These contractors have good contacts with the labor and know how to deal with them. This not only gets you rid of all the hassle involved in construction work but also saves your time and effort. If a bigger, better dream house is what you dream, the contractor can turn your dream into reality and that also within your budget and without the uncanny residential construction costs.
    our field; meet publishers; view firsthand the most effective means to present your own research; and even “interview” for a job!

    If you don’t have the funds to attend many conferences, be selective about which ones to attend. Be sure you are a presenter, and plan ahead to make your networking efforts purposeful. In addition, research what type of financial assistance might be available to you; some departments, traineeships, grants or fellowships provide travel monies specifically earmarked for students to attend conferences.

    The Application Process
    Don’t wait until you finish your degree to begin applying for jobs; seeking the perfect position should be a thoroughly integrated aspect of your education! While writing your thesis/dissertation, make researching what job openings are available a part of your regular routine, and apply to all that are of interest to you. I suggest that you send out applications at least twice a month, for example on the 1st and 15th.{dara please make sure these are superscripts

    With so much going on, it’s important to stay organized. To streamline the process, I suggest creating a job application packet that includes a basic cover letter, a writing sample, teaching evaluations and a curriculum vita. Be sure to rework your basic cover letter each time to tailor it for the specific job for which you are applying.

    (Note: Most academic positions ask for a curriculum vita (CV) rather than a resume. A resume is a summary of your work history and education that typically doesn’t exceed 1-2 pages. A CV is a complete summary of your accomplishments, and should include your name; education; dissertation committee; a summary paragraph about your dissertation; any publications you have completed (e.g., master’s thesis); conference presentations you have done; and awards you have received. Starting out, your CV may be quite short, but it will grow in length as you progress along your educational and career paths.)

    Moreover, I suggest that you create an Excel spreadsheet (see below) that helps you track job openings at each university. Universities advertise job openings at various times throughout the year, so it’s important to keep track of important deadlines. Highlight all deadlines, note each time you send out an application packet, and provide an updated file to your committee members on a monthly basis. It’s important to keep committee members apprised of all jobs for which you apply, because they will need to write recommendations for you. It’s your responsibility to ensure that your application is complete and on time, and getting recommendations in on time may be one of the more challenging aspects of this task. Be sure to ask your committee for suggestions about how to make the process go more smoothly, particularly if you are in a small department with limited resources (e.g., administrative support, mailing materials, and supplies).

    Try not to get too emotionally connected to the application process, because it can be very trying. Some universities are very good about acknowledging and responding to the receipt of your materials; others are not. Be aware that the process can take months. Because of the large number of applications that are typically submitted for each job, it can take a great deal of time to review all paperwork and narrow down the pool of applicants to a reasonable number of possible candidates. You may not be contacted unless or until you make the “short list.”

    You’ve Made the Short List: Now What?
    “Making the short list” means that you are among a small number of possible candidates who are still being considered for a particular job opening. If you make it to this point, the faculty and dean of the department will want to take a closer look at you. They will arrange an interview, which usually involves flying out to meet with them face to face. As such, it will be necessary to coordinate your travel plans with the appropriate coordinator (e.g., the person who called you). Be sure to clearly ascertain how travel costs will be handled, and to clarify who will be paying the costs, and when. Some universities want you to pay for the costs upfront, and then reimburse you afterward. Others make and pay for the travel arrangements themselves so that you don’t incur any out-of-pocket costs. Either way, it is necessary to track all of your costs and keep copies of all receipts. You may wish to consider keeping a separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a sm

    Up to Here with Credit Card Processing Limits
    When a merchant signs a contract with a credit card processing provider, said business owner must indicate the anticipated monthly volume, average ticket and highest ticket. Invariably, merchants (especially new ones), have an exceedingly difficult time with this speculation process. It’s not easy forecasting one’s volume of business, let alone how much will be secured through the use of credit cards.Despite the arduous task of predicting limits, it is always best to OVER-estimate the volume. While the merchant needs to use reasonable assumptions in arriving at these figures, an overinflated amount may preclude a problem in the future.Suppose a merchant indicates that the highest anticipated amount will be $1,000 for any given transaction. If this merchant unexpectedly makes a sale of $3,000, this transaction will be red flagged and funds will not be released. The risk department of the processing company will verify the validity of the transaction, holding up this merchant’s funds, jeopardizing needed cash flow. Subsequent transactions may be held as well, even if they fall below the highest threshold amount.While some companies expedite the process in confirming the authenticity of transactions, other processing firms place indefinite holds on merchant accounts, refusing to release funds for weeks or even months! This is especially problematic during a merchant’s busy season where monthly volume can accelerate and reach much higher levels than anticipated. Here, too, the processing companies can put the kibosh on the merchant’s account until further notice (i.e., when transactions are verified). Serious funding delays may materialize and the merchant may very well be out of business (literally) as funds are n
    ines. Highlight all deadlines, note each time you send out an application packet, and provide an updated file to your committee members on a monthly basis. It’s important to keep committee members apprised of all jobs for which you apply, because they will need to write recommendations for you. It’s your responsibility to ensure that your application is complete and on time, and getting recommendations in on time may be one of the more challenging aspects of this task. Be sure to ask your committee for suggestions about how to make the process go more smoothly, particularly if you are in a small department with limited resources (e.g., administrative support, mailing materials, and supplies).

    Try not to get too emotionally connected to the application process, because it can be very trying. Some universities are very good about acknowledging and responding to the receipt of your materials; others are not. Be aware that the process can take months. Because of the large number of applications that are typically submitted for each job, it can take a great deal of time to review all paperwork and narrow down the pool of applicants to a reasonable number of possible candidates. You may not be contacted unless or until you make the “short list.”

    You’ve Made the Short List: Now What?
    “Making the short list” means that you are among a small number of possible candidates who are still being considered for a particular job opening. If you make it to this point, the faculty and dean of the department will want to take a closer look at you. They will arrange an interview, which usually involves flying out to meet with them face to face. As such, it will be necessary to coordinate your travel plans with the appropriate coordinator (e.g., the person who called you). Be sure to clearly ascertain how travel costs will be handled, and to clarify who will be paying the costs, and when. Some universities want you to pay for the costs upfront, and then reimburse you afterward. Others make and pay for the travel arrangements themselves so that you don’t incur any out-of-pocket costs. Either way, it is necessary to track all of your costs and keep copies of all receipts. You may wish to consider keeping a separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a sm

    11 Key Steps to Developing an Effective Advertising Plan- from a South African Perspective
    Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Generally a good advertisement should attract attention, develop interest, describe the product or service, convince the reader and get action. You can increase your adverts impact by applying the following 11 principles. 1. Design the message to reflect the image of the firm. 2. Plan the advert in advance to ensure a consistent appearance and message, the same borders, print styles and colours help customers recognise the company advert at a glance. 3. Use attention-getting techniques, value packed words and testimonials from customers. 4. Translate the products or services attributes into a specific consumer benefit, saving money or performing distasteful tasks etc. 5. Layout should be simple, the design should not detract from the message. 6. Message should be short, direct and built around a single idea. 7. Choose colours carefully. 8. Headline should grab the reader, 80% of customers don't read beyond the headline. 9. Use illustrations that complement the product or service, photographs or drawings of the product or service often attract more attention than words do.10. Identify the company clearly, the company name, logo, address, telephone number etc. 11. Include the price, this is one of the most important considerations for many custo
    separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a sm

    Real Estate Career Not Just About Sales
    Easy money, flexible schedules, and being your boss seem to be the buzzwords with those considering a career in residential real estate. Sales was intentionally left off the job title. Real estate is moving away from being a sales career to being a resource for consumers that are buying or selling a home.Mark Nash author of Starting & Succeeding in Real Estate and three other real estate books and a regular columnist for RealtyTimes.com shares the inside story on how begin and prosper in today's transitioning real estate market.-Pre-license education will provide you with knowledge about the applicable real estate laws in your state, but will not prepare you to be successful in residential real estate.-The first office you choose to hang your real estate license in will greatly influence your success or failure in the business. Visit at least three offices and meet with the managing broker before making a decision.-Technology skills are a must. Over seventy-percent of all home buyers start their search on the Internet before contacting a real estate agent. Web site development, text messaging, virtual tours are the bread and butter of real estate today.-Savvy consumers search out full-time agents. Real estate is not a part-time business, no matter what you have heard.-Understand that successful real estate agents work fifty to sixty hours a week, many times at odd hours and holidays. You have to be available when clients want to see properties or list their home, which is after normal business hours.-People oriented personalities thrive and succeed in residential real estate. Patience, level-headed, and pleasing agents are the top producers.-You're an independent contractor. Many new a
    minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also establishes the baseline for future income increases, and can also reduce the need to look for other, career-diverting ways to earn additional income. To thrive in your new job, however, you will need more than a good starting salary. Start-up resources can be even more critical than salary in terms of assisting you to be more successful. Negotiations should focus on getting the things you need to best succeed at your job, while remembering that you will becoming part of a group of people with whom you will likely work for years to come.

    In addition to salary, other points of negotiation can include:
    • A job for your spouse;
    • A down payment on a house;
    • Moving expenses (for example, airfare, rental car, transportation for spouse/children, etc.);
    • Lab space, computers and specs, materials, server space, etc.;
    • Access to graduate/undergraduate assistants;
    • Time off from teaching;
    • Summer salary (how many summers?)

    Understand that the negotiation process is the last time that you will be in the driver’s seat! Once you officially join the faculty, you will be competing with other departmental budgetary priorities and senior faculty for important resources, so make the most of your bargaining powers now!

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