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Add You - Getting the Most out of Your Packaging
Whether you're in a spacious corner office or a cramped cubicle, sometimes a workspace can seem bland and uninspiring. From a neutral palette to cookie-cutter furniture, many offices -- particularly those not open to the public or to clients -- are designed for function over form.The good news is that there are easy ways to brighten any office space. With a few simple touches, you can create a better environment in which to spend your 9 to 5.- Color can play an important role in mood and productivity. Bland office spaces filled with shades of beige and gray, though low on distraction, are often mood dampeners. So why not add some pops of color to your office or cubicle?Buy a great, brightly-colored c
1. Focus on your packaging – spend as much time and money on it as you can afford
2. Keep your look and feel of your packaging consistent across all your product lines
3. Just a color change is often enough to distinguish between flavors within the same product line
4. Simple will usually work better than a complex and busy design
5. Look at what your competition is doing and be different
Whether you like it or not people are going to judge your product by its packaging. If you are currently printing your own labels on your inkjet printer, there is nothing wrong with that, but you will find it difficult to compete in a retail store. If you want to go to the next level, unless you have a talent for package design, you will need to invest in the services of a professional. A good starting point is often moving from do-it-yourself labels to a professionally printed label, this alone can transform the look of your products.
I am sure you put your heart and soul into the creation
One of the biggest reasons why I see network marketers drop like flies is because of the support system. Yes you heard that right, your support system TRULY stinks! But I am not telling you to get you mad, but help you realize that by "plugging into the system" with blind faith is a huge mistake.Sure you may feel a temporary high after listening to your big time upline repeat these lines. But have you actually taken into consideration if it has actually helped you become richer and more successful? Probably not. See if you can relate:Upline: You can do it winner! You: Yeah, yeah I heard that a billion timesUpline: Staying excited and enthusiastic is the secret. Do you know what enthusiastic
Let's start with a couple of packaging success stories. Sometimes you can learn a lot by looking outside your own industry, so my first success story comes from the wine industry. The wine industry is large with tens of thousands of companies competing for our attention with hundreds of thousands of products. It is very difficult for a newcomer to make a successful business, let alone become the number one wine brand. A few years ago most people would have thought it impossible.
Well I am here to tell you that the #1 wine brand in this country did not exist here just six short years ago. I am talking about Yellow Tail wines from Australia, and they have turned the wine industry on its head. Yellow Tail Shiraz is the number one selling red wine in America, Yellow Tail Chardonnay is the number two chardonnay, and many of its other varieties are in the top five in their category. How is this phenomenal success possible from a brand that did not exist in this country just six years ago?
Well first, you need a good product at a reasonable price, that almost goes without saying. Most Yellow Tail wines retail for less than $8 and they are quality wines that appeal to a broad range of consumers. But to initially cut through the clutter at the liquor store they needed great packaging. All of their wines carry the same base label – an aboriginal style drawing of a brightly colored kangaroo on a black background. There are also different brightly colored labels on the bottle depending on the variety of wine. But the labeling is consistent across all their product lines and all of Yellow Tail packaging carries this same striking picture of the kangaroo – even their delivery trucks. Next time you are in the liquor store just casually walk down the aisles and you will see that their packaging really has a strong visual impact.
There is a similar success story, although perhaps not quite as dramatic, in the soap making industry. Adam Lowry and Eric Ryan were a couple of twenty-something entrepreneurs with little experience when they decided to launch a household cleaning products company back in 2000. They wanted to create cleaning products that were non-toxic and used natural ingredients, but they knew it would be far more expensive to do that. So they decided they were going to create an expensive premium brand in the cleaning products category. They called their company Method Products and they decided from the very outset that package design was going to be an integral part of their business plan.
They looked at all the household cleaning product currently available and decided that the packaging of these products, while functional, was boring and uniform. In the supermarket there was row upon row of these products with identically shaped bottles differentiated only by their labels. What they wanted to do was create packaging that you didn't need to hide in the cupboard; that you could happily display in your kitchen or bathroom like a home accessory. The packaging for every one of their more than 100 products has been designed to be beautiful as well as functional.
Method Products has been successful because they focused on the packaging as much or even more than the actual product. Their designs have won many awards, and they have been featured in national magazines such as TIME, Family Circle, Redbook and Reader's Digest (and that is just a partial list from this year!). They have grown from zero to over $40 million in sales in just six years. If you are serious about getting your products into retail stores I urge you walk into a Target or Costco and look at the range of Method Products.
So what can we learn from these two highly successful retail companies? I see five common elements that have helped make these companies successful that anyone can incorporate into their packaging:
1. Focus on your packaging – spend as much time and money on it as you can afford
2. Keep your look and feel of your packaging consistent across all your product lines
3. Just a color change is often enough to distinguish between flavors within the same product line
4. Simple will usually work better than a complex and busy design
5. Look at what your competition is doing and be different
Whether you like it or not people are going to judge your product by its packaging. If you are currently printing your own labels on your inkjet printer, there is nothing wrong with that, but you will find it difficult to compete in a retail store. If you want to go to the next level, unless you have a talent for package design, you will need to invest in the services of a professional. A good starting point is often moving from do-it-yourself labels to a professionally printed label, this alone can transform the look of your products.
I am sure you put your heart and soul into the creation
As a seeker of solitude in my busy entrepreneurial workday, I use yoga, Pilates, a good old-fashioned run in the park, and anything else I can think of to calm my nerves and keep my head clear and focused. I have worked hard to keep my body fit and my business running smoothly. I have also found that the same principles used in the meditation practiced during yoga can be used to strengthen my business.While meditating during a yoga class several years ago, the instructor told us to feel that every movement is a new beginning. This made me think of my own business, which was just a fledgling startup at the time. In my day to day struggle as an entrepreneur, every project and each new contact could potentially take
Well first, you need a good product at a reasonable price, that almost goes without saying. Most Yellow Tail wines retail for less than $8 and they are quality wines that appeal to a broad range of consumers. But to initially cut through the clutter at the liquor store they needed great packaging. All of their wines carry the same base label – an aboriginal style drawing of a brightly colored kangaroo on a black background. There are also different brightly colored labels on the bottle depending on the variety of wine. But the labeling is consistent across all their product lines and all of Yellow Tail packaging carries this same striking picture of the kangaroo – even their delivery trucks. Next time you are in the liquor store just casually walk down the aisles and you will see that their packaging really has a strong visual impact.
There is a similar success story, although perhaps not quite as dramatic, in the soap making industry. Adam Lowry and Eric Ryan were a couple of twenty-something entrepreneurs with little experience when they decided to launch a household cleaning products company back in 2000. They wanted to create cleaning products that were non-toxic and used natural ingredients, but they knew it would be far more expensive to do that. So they decided they were going to create an expensive premium brand in the cleaning products category. They called their company Method Products and they decided from the very outset that package design was going to be an integral part of their business plan.
They looked at all the household cleaning product currently available and decided that the packaging of these products, while functional, was boring and uniform. In the supermarket there was row upon row of these products with identically shaped bottles differentiated only by their labels. What they wanted to do was create packaging that you didn't need to hide in the cupboard; that you could happily display in your kitchen or bathroom like a home accessory. The packaging for every one of their more than 100 products has been designed to be beautiful as well as functional.
Method Products has been successful because they focused on the packaging as much or even more than the actual product. Their designs have won many awards, and they have been featured in national magazines such as TIME, Family Circle, Redbook and Reader's Digest (and that is just a partial list from this year!). They have grown from zero to over $40 million in sales in just six years. If you are serious about getting your products into retail stores I urge you walk into a Target or Costco and look at the range of Method Products.
So what can we learn from these two highly successful retail companies? I see five common elements that have helped make these companies successful that anyone can incorporate into their packaging:
1. Focus on your packaging – spend as much time and money on it as you can afford
2. Keep your look and feel of your packaging consistent across all your product lines
3. Just a color change is often enough to distinguish between flavors within the same product line
4. Simple will usually work better than a complex and busy design
5. Look at what your competition is doing and be different
Whether you like it or not people are going to judge your product by its packaging. If you are currently printing your own labels on your inkjet printer, there is nothing wrong with that, but you will find it difficult to compete in a retail store. If you want to go to the next level, unless you have a talent for package design, you will need to invest in the services of a professional. A good starting point is often moving from do-it-yourself labels to a professionally printed label, this alone can transform the look of your products.
I am sure you put your heart and soul into the creation
Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it i
There is a similar success story, although perhaps not quite as dramatic, in the soap making industry. Adam Lowry and Eric Ryan were a couple of twenty-something entrepreneurs with little experience when they decided to launch a household cleaning products company back in 2000. They wanted to create cleaning products that were non-toxic and used natural ingredients, but they knew it would be far more expensive to do that. So they decided they were going to create an expensive premium brand in the cleaning products category. They called their company Method Products and they decided from the very outset that package design was going to be an integral part of their business plan.
They looked at all the household cleaning product currently available and decided that the packaging of these products, while functional, was boring and uniform. In the supermarket there was row upon row of these products with identically shaped bottles differentiated only by their labels. What they wanted to do was create packaging that you didn't need to hide in the cupboard; that you could happily display in your kitchen or bathroom like a home accessory. The packaging for every one of their more than 100 products has been designed to be beautiful as well as functional.
Method Products has been successful because they focused on the packaging as much or even more than the actual product. Their designs have won many awards, and they have been featured in national magazines such as TIME, Family Circle, Redbook and Reader's Digest (and that is just a partial list from this year!). They have grown from zero to over $40 million in sales in just six years. If you are serious about getting your products into retail stores I urge you walk into a Target or Costco and look at the range of Method Products.
So what can we learn from these two highly successful retail companies? I see five common elements that have helped make these companies successful that anyone can incorporate into their packaging:
1. Focus on your packaging – spend as much time and money on it as you can afford
2. Keep your look and feel of your packaging consistent across all your product lines
3. Just a color change is often enough to distinguish between flavors within the same product line
4. Simple will usually work better than a complex and busy design
5. Look at what your competition is doing and be different
Whether you like it or not people are going to judge your product by its packaging. If you are currently printing your own labels on your inkjet printer, there is nothing wrong with that, but you will find it difficult to compete in a retail store. If you want to go to the next level, unless you have a talent for package design, you will need to invest in the services of a professional. A good starting point is often moving from do-it-yourself labels to a professionally printed label, this alone can transform the look of your products.
I am sure you put your heart and soul into the creation
1.) How to Build a functional Website There are several web builder sites available to the beginner that has no understanding of HTML. There are the site builders at GoDaddy, and Geocitiies, and then there is always Microsoft Frontpage. These are good places to start. More than just the look and functionality of the site must be considered, however. There are tags or headings to a website that lets the search engines know what your page is about the most important of these is called the META TAG. The meta tag, is like an extended keyword. When people search for the words in your meta tag, then it will show up as one of the selections. There are other concerns in building a website, but these are just some basics
Method Products has been successful because they focused on the packaging as much or even more than the actual product. Their designs have won many awards, and they have been featured in national magazines such as TIME, Family Circle, Redbook and Reader's Digest (and that is just a partial list from this year!). They have grown from zero to over $40 million in sales in just six years. If you are serious about getting your products into retail stores I urge you walk into a Target or Costco and look at the range of Method Products.
So what can we learn from these two highly successful retail companies? I see five common elements that have helped make these companies successful that anyone can incorporate into their packaging:
1. Focus on your packaging – spend as much time and money on it as you can afford
2. Keep your look and feel of your packaging consistent across all your product lines
3. Just a color change is often enough to distinguish between flavors within the same product line
4. Simple will usually work better than a complex and busy design
5. Look at what your competition is doing and be different
Whether you like it or not people are going to judge your product by its packaging. If you are currently printing your own labels on your inkjet printer, there is nothing wrong with that, but you will find it difficult to compete in a retail store. If you want to go to the next level, unless you have a talent for package design, you will need to invest in the services of a professional. A good starting point is often moving from do-it-yourself labels to a professionally printed label, this alone can transform the look of your products.
I am sure you put your heart and soul into the creation
and the world is yours…In America today, our population flirts with a population of 300 million. There are over 150 nations represented in that 300 million. Whether by means of divorce or the exercise of choice, women are rapidly entering and advancing in the workplace. Senior citizens account for approximately 25 percent of the population, many of whom continue to work and be active and productive. Teenagers and young adults account for over 25 percent of our population and are continuing their education and enhancing their work skills. The Eurodollar has become a prominent form of currency. All throughout European countries, English is rapidly becoming the language of choice. The Internet is growing at exponential r
1. Focus on your packaging – spend as much time and money on it as you can afford
2. Keep your look and feel of your packaging consistent across all your product lines
3. Just a color change is often enough to distinguish between flavors within the same product line
4. Simple will usually work better than a complex and busy design
5. Look at what your competition is doing and be different
Whether you like it or not people are going to judge your product by its packaging. If you are currently printing your own labels on your inkjet printer, there is nothing wrong with that, but you will find it difficult to compete in a retail store. If you want to go to the next level, unless you have a talent for package design, you will need to invest in the services of a professional. A good starting point is often moving from do-it-yourself labels to a professionally printed label, this alone can transform the look of your products.
I am sure you put your heart and soul into the creation of your products. Your customers love it and you are probably very proud of what you have created. But I encourage you to put some of that energy into your packaging design. Get the most out of your packaging by making it a priority in your business. If your packaging stays as an afterthought, a necessary evil, then the success of your product will never reach its full potential. Your products certainly deserve the very best packaging you can afford.
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