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Add You - How To Write Better Ad-Copy
Magicians and variety entertainers have many venues (places to do shows) that pay anything from extra income to a handsome living.At the top of the heap is television in the form of the occasional special and Las Vegas/Branson floor shows. Most magicians have a long way to go before they get the kind of resources they need for these venues. It takes a ton of money to mount a show like that. It takes money to make money.The next rung down is performing at resorts and theme parks from Disney World to the large regional theme parks. You can actually get one of these gigs with a small show.Below that is specialty venues like The Magic Castle, Magicopolis in Santa Monica, Monday Night Magic in New York, The Magic Island in Houston and the California Magic Dinner Theater.The happy news is there are places that are almost as high-paying that only require yourself and a few small props. Think corporate.The best money for the walk-around entertainer or magician with a small stand-up act i
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thi
You have your restaurant open for several weeks now, customers are coming in…finally you have employees serving real food. But before you continue with your business further, be sure that you have everything else under control. It’s still important to be informed about what’s hot and what’s not and what’s important in handling a restaurant for business.It’s not only how your restaurant’s look and feel that matter, but how you make your customers happy and satisfied of their entire stay at your restaurant. When they have a good time over-all, they will surely come back and take new friends or relatives with them, and when their friends tell their friends as well, you know what’s going to happen next.Make sure that your restaurant’s atmosphere is friendly all the way through to any customers that you receive. When you have a happy disposition with your business, it reflects that same character to your customers as well. Don’t forget to tell your employees to always give a welcoming smile to whoever comes in
At the end of the seminar, a panel of five “successful writers” ... including me ... was introduced, with a list of each writer’s works and their individual accomplishments given.
The first few questions from the audience were nothing more than a rehash of some of the information provided during the day. Then, a young man stood-up in the back and said ...
“All day long, you’ve been telling us how to sell our written works - but - how do youlearn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thin
Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look at the four areas that staff turnover affects – in a business of any type. Those areas are: Productivity, Revenue, Customer Satisfaction, and Long Term Viability.EFFECTS ON PRODUCTIVITYIncreasing work for the remaining staff... This is rather obvious, but think about the work that’s being left undone. If a staff member has to cover the phones because the receptionist has quit, she is going to omit work somewhere. In the choice between her regular work or answering the phone she’ll do the one she feels is more important. But in her consideration she has to think of the effect of unfinished work on other folks in the business, and she will likely make her choice based on the amount of flak she thinks she’ll get from others. If she’s conscientious, her sense of duty
The first few questions from the audience were nothing more than a rehash of some of the information provided during the day. Then, a young man stood-up in the back and said ...
“All day long, you’ve been telling us how to sell our written works - but - how do youlearn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thi
These days when making a cold call it is important now more than ever before to make yourself different from the pack.. When you apply for a job that is advertised in the paper your app. will be amongst a thousand others. The same goes when you are calling a business, unless you leave a totally unique message for the person you are trying to talk to you will never hear from them.I had a company for many years where cold calling was an every day thing. I knew from my work for so many other companies that you have to stand out. I named my business Global Online Deals and whenever I would call a company for the first time I would say just tell them that Jeff from God is on the phone. The initials of my company name spelled GOD. I did this on purpose. When first talking with a potential customer I would tell them that I had tried to get the url Godin but that some TV Evangelist who was doing time in prison owned that name.Customers would call me back and leave a message "Jeff, did you know that your initials
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thi
It was an awesome sight to wake up in the morning after a nice long sleep to find sign ups to your business. But, less then a month down the road, they were OUT!Your head spinned around and around. What happened? Where did they go?Well, let me tell you this:TEAM WORK MAKES THE DREAM WORK! Heard that before? It is true!If you are not networking with your sign ups and working together as a TEAM, they will split!Make sure that your Team knows that yuo are there for them and so is the upline.I was involved with so many programs and never got a call from my sponsor or upline. I gave it a go and tried to become successful. But, when it came down to staying or going, I had no ties to staying.Get the picture? I did not for a long time!Now, if I had someone who showed me they cared, was there for my questions and was really working with me directly, I would of felt that I had to stay and prove myself.Answer = Network for Success!Grab your sign ups and
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thi
Whether you are a high flying executive or an office junior, it is hard for relationship breakdown at home not to affect performance at work. Indeed many career-minded people find themselves in the sudden and unenviable position of being home alone. Something which most men, in my experience as a coach and matchmaker, are not very good at.Preferring to spend as little time at home as possible, some seek solace by working long hours and avoiding the pain of coming back to an empty flat or house. It might have been the long hours that broke up the marriage; but there was choice then. Now there is very little. It comes down to work, golf (which is great, but you still come home alone) and the extra bottle or three in the Waitrose trolley.Other times, many a divorced executive can be found at Thorpe Park, dressed in jeans and bomber jacket, with their young children in tow, fulfilling their part of the alternate weekends agreement.So who do successful professionals turn to when they are seeking he
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering products similar to your own. Then ...
Spend 20% of your time writing “sequels” to those ads.
The dictionary says a “sequel” is “A literary work complete in itself but continuing the narrative of an earlier work.”
Where most of the ads that just copycatted Joe Karbo’s “Lazy Man’s Way To Riches” ad were failures, or only had limited success, over the years I have written no less t
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