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  • Add You - References Are Like Fine Wine - They Should Age Well!

    The Landscape of Business Has Changed
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    have been consulting, coaching, or simply running a business for many years.

    Let’s say someone gave you a glowing testimonial about a program you did ten years ago, saying you were dynamic, interesting, relevant, and your seminar

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    I’ve been active in consulting, offering seminars and speeches, and customized training programs for more than 20 years.

    During that time, I’ve done hundreds of seminars and speeches, public and onsite, and I’ve trained thousands of people, many of whom have given me written evaluations and letters praising their experiences.

    Tonight, in gathering some quotes to use in a seminar brochure, I had to wrestle with a few important questions:

    (1) How old is too-old, if you have a reference or testimonial?

    (2) If the reference’s company has been purchased by another entity, do you use the original company name, the updated one, or both?

    (3) Can you count on someone to be willing to back-up a reference he wrote, say more than five years ago?

    Maybe, I’m a rare breed to be concerned about such things, but I think there are some potential ethical as well as practical issues at stake, especially if you have been consulting, coaching, or simply running a business for many years.

    Let’s say someone gave you a glowing testimonial about a program you did ten years ago, saying you were dynamic, interesting, relevant, and your seminar

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    of people, many of whom have given me written evaluations and letters praising their experiences.

    Tonight, in gathering some quotes to use in a seminar brochure, I had to wrestle with a few important questions:

    (1) How old is too-old, if you have a reference or testimonial?

    (2) If the reference’s company has been purchased by another entity, do you use the original company name, the updated one, or both?

    (3) Can you count on someone to be willing to back-up a reference he wrote, say more than five years ago?

    Maybe, I’m a rare breed to be concerned about such things, but I think there are some potential ethical as well as practical issues at stake, especially if you have been consulting, coaching, or simply running a business for many years.

    Let’s say someone gave you a glowing testimonial about a program you did ten years ago, saying you were dynamic, interesting, relevant, and your seminar

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    Onyx marble has excellent uses. Onyx marble is used most often as a fireplace surround; bar top, or as a small island as it transmits light. It is also used as cabochons and for building material. Careful consideration is required when using onyx marble at your residential area. Think of your own lifestyle and conditions before purchase onyx as a countertop s
    is too-old, if you have a reference or testimonial?

    (2) If the reference’s company has been purchased by another entity, do you use the original company name, the updated one, or both?

    (3) Can you count on someone to be willing to back-up a reference he wrote, say more than five years ago?

    Maybe, I’m a rare breed to be concerned about such things, but I think there are some potential ethical as well as practical issues at stake, especially if you have been consulting, coaching, or simply running a business for many years.

    Let’s say someone gave you a glowing testimonial about a program you did ten years ago, saying you were dynamic, interesting, relevant, and your seminar

    Articles: The Perfect Branding Tool
    If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?
    lling to back-up a reference he wrote, say more than five years ago?

    Maybe, I’m a rare breed to be concerned about such things, but I think there are some potential ethical as well as practical issues at stake, especially if you have been consulting, coaching, or simply running a business for many years.

    Let’s say someone gave you a glowing testimonial about a program you did ten years ago, saying you were dynamic, interesting, relevant, and your seminar

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    have been consulting, coaching, or simply running a business for many years.

    Let’s say someone gave you a glowing testimonial about a program you did ten years ago, saying you were dynamic, interesting, relevant, and your seminar was “The best I’ve ever attended!”

    (I have some of those; really, I do!)

    Can you use it, today? Still, I believe I am all of those things and my programs are great.

    But is it fair to attribute these qualities to myself, now?

    I say, why not? I earned the accolades and they never bore a “use-by” date, like ground beef or milk at the supermarket.

    The next issue is a little trickier. Some companies change names without changing their basic composition or products. Sperry became Unisys, so there’s no biggie in listing it, I suppose.

    Two of my references are from Baby Bells that we’re later merged into AT & T and Verizon. If I didn’t use these modern names, who would remember, or not be confused, if I said Pacific Bell and Nynex, which is where my references hailed from.

    I have some “pure” AT & T references, too, so that’s not too much of a problem, I suppose.

    But what about General Fo

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