u see, a large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods.

The problem with these methods is that for the cost per lead is so high because they use a shotgun approach in trying t

Let’s face it; leads are the lifeblood of any business. Without them, any business struggles and will eventually withers away. For this reason, it’s vitally important that your business have a system in place for capturing leads on a consistent basis.

Now, there are many ways to go about acquiring leads and millions upon millions of dollars are spent annually in the hopes of doing just that. Unfortunately, many of those millions of dollars are being wasted on inefficient and ineffective lead generation methods.

As a small business, every resource is valuable. This means you don’t have the luxury of wasting even a single dollar on ineffective methods of generating qualified leads. So how do you go about determining what’s effective and what’s a waste?

Here are 5 critical elements to remember when creating your lead generation systems. Include these elements and you’re certain to have a system that consistently generates quality leads efficiently and effectively.

1. Don’t Waste Any Bullets

This is the most common as well as the most costly mistake made by most businesses. You see, a large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods.

The problem with these methods is that for the cost per lead is so high because they use a shotgun approach in trying t

o go about acquiring leads and millions upon millions of dollars are spent annually in the hopes of doing just that. Unfortunately, many of those millions of dollars are being wasted on inefficient and ineffective lead generation methods.

As a small business, every resource is valuable. This means you don’t have the luxury of wasting even a single dollar on ineffective methods of generating qualified leads. So how do you go about determining what’s effective and what’s a waste?

Here are 5 critical elements to remember when creating your lead generation systems. Include these elements and you’re certain to have a system that consistently generates quality leads efficiently and effectively.

1. Don’t Waste Any Bullets

This is the most common as well as the most costly mistake made by most businesses. You see, a large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods.

The problem with these methods is that for the cost per lead is so high because they use a shotgun approach in trying t

aluable. This means you don’t have the luxury of wasting even a single dollar on ineffective methods of generating qualified leads. So how do you go about determining what’s effective and what’s a waste?

Here are 5 critical elements to remember when creating your lead generation systems. Include these elements and you’re certain to have a system that consistently generates quality leads efficiently and effectively.

1. Don’t Waste Any Bullets

This is the most common as well as the most costly mistake made by most businesses. You see, a large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods.

The problem with these methods is that for the cost per lead is so high because they use a shotgun approach in trying t

systems. Include these elements and you’re certain to have a system that consistently generates quality leads efficiently and effectively.

1. Don’t Waste Any Bullets

This is the most common as well as the most costly mistake made by most businesses. You see, a large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods.

The problem with these methods is that for the cost per lead is so high because they use a shotgun approach in trying t

u see, a large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods.

The problem with these methods is that for the cost per lead is so high because they use a shotgun approach in trying to reach your target market. While they do have a high ‘circulation’ number, the majority are not at all interested or qualified in what you have to offer.

A better use of those marketing dollars would be to invest in creating a highly targeted mailing list and direct mail campaign that you’re certain will be sent to prospects that are both interested and qualified to purchase what you have to offer. That way you know your spending dollars on ONLY those that could potentially be converted to a paying customer.

2. Only Use Methods That Are Scalable

Another problem with many marketing methods used by small businesses is that they get locked into long-term commitments, whether it works or not. A perfect example of this is the Yellow Pages. For the life of the contract, a business is required to make the monthly payment regardless if anyone calls from the ad or not. On the flip side, if a decent number of prospects are calling, you can’t do anything to increase that number either.

So, by selecting methods that are scalable, you’re able to turn your marketing either on or off, depending