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Add You - Treat Your Trading Like a Business
Customer Service Revival must be increased to handle the new jobs these advances create. We could spend volumes on this aspect, but I think you probably get the picture!Value is in the Eye of the BeholderSales today is filled with stereotypes. The “sleazy car salesman”, the “annoying telemarketer”, and the ever-present “pushy commission salesman”. And in the sales profession, we may not realize it – but we do think of other people in our profession this way sometimes. Now, this may not be because of our vision of them – it may, in fact, be because of their vision of us as customers, and their knowledge of the sales process.We all know that the profession of sales has a stigma attached to it. If you’re a salesperson, you are pushy, rude, overbearing, and only want money – at least, that is the common misconception. And although you may not want to hear it, this is true of some. Those obnoxious, pretentious and sometimes even nauseating individuals, who are the primary reason for a bad outlook on salesp So, all businesses, large or small have these same three areas of concern; cash flow generation, stability and growth. Now, let's try to pull these concepts down to a level where we might be able to see a direct connection to our trading businesses. We are traders. Trading is our business. Let's agree that we have needs for cash flow, stability and growth in order to manage our trading business more effectively. Trading is not just throwing money at the stock market in some 'willy-nilly' fashion. We have to define our trading business in such a way that we can apply sound business principles to insure that we truly have a 'going concern'. Here's how I do that in my business and how I teach others in the trading labs to do the same thing. Lacking both the time and room for a detailed description let me summarize what we do... First, my cash flo What my searching uncovered was really encouraging in that it showed me that their businesses, no matter how large or complex, all have basically the SAME three requirements. The details are a bit different to be sure, but they all depend primarily on effective management and sound decisions in three areas; cash flow (or income), a source for stabilization of that income, and long term growth. I describe this a 'encouraging' in that my small business ... in fact ALL businesses ... have the same needs in the same areas, no matter the size of the concern. Let's take a quick look at all three of these areas. The first and most important of the three is the need for consistent, sometimes daily CASH FLOW. This area is prioritized above the others because it is here where the money is made to meet expenses of continuing in business. Face it .. business have bills to pay. General Electric must meet it's obligations just as surely as we must in our family's daily existence. AT&T has daily obligations ... IBM and Microsoft face an overwhelming amount of daily expenses ... YOU and I are no different! We just operate on a different scale ... thankfully! To the extent that a business is able to meet it's expenses - pay it's bills, if you will, it should, all things being equal, remain a viable business concern. The instant a business fails to generate these very short term funds is the instant it begins to go out of existence! STABILITY in cash flow generation is almost as important but is prioritized down a notch. The main reason for the 'downgrade' if you will is the nature of the need for cash flow. The expenses must be met, even if on a 'hit or miss' basis. Consistently generating that money is 'stability', crucial in need but behind the actual 'generation' in position. It is important to be sure as stabilizing at a level LOWER than necessary to meet expenses is unacceptable, for obvious reasons! This stability is achieved in most business by keeping a 'pipeline' full of forthcoming business, designed to provide regular cash infusions periodically. In other companies, stability can be achieved by ... well, just having a ton of cash on hand! Perhaps one of the best examples of this is Microsoft. During the recent onslaught of government or regulatory attacks accusing the software giant of monopolistic practices, fines in the millions of dollars were tossed about as potential 'punishment' for these alleged violations. Can you imagine how LITTLE would be the impact of a $10 million "fine" on a company that has $50 BILLION 'unattached' in the bank??! The final area of consideration is long term GROWTH. Once a company has developed it's business plan to the point that it can remain a financially viable entity, it must then concern itself with the concept of getting bigger. While specific growth is different for everyone the fact remains that you can't just 'stand still' in business. You're either growing or dying! The easiest way to grasp this QUICKLY is to think back to the first job you had. Focus on the INCOME that job provided and now try to imagine existing today on that income. The same principles exist for businesses as well. You can't stand still there either! They must meet (and beat) the competition, so research and development are necessary. Technological advances come along and the number of employees must be increased to handle the new jobs these advances create. We could spend volumes on this aspect, but I think you probably get the picture! So, all businesses, large or small have these same three areas of concern; cash flow generation, stability and growth. Now, let's try to pull these concepts down to a level where we might be able to see a direct connection to our trading businesses. We are traders. Trading is our business. Let's agree that we have needs for cash flow, stability and growth in order to manage our trading business more effectively. Trading is not just throwing money at the stock market in some 'willy-nilly' fashion. We have to define our trading business in such a way that we can apply sound business principles to insure that we truly have a 'going concern'. Here's how I do that in my business and how I teach others in the trading labs to do the same thing. Lacking both the time and room for a detailed description let me summarize what we do... First, my cash flow The first and most important of the three is the need for consistent, sometimes daily CASH FLOW. This area is prioritized above the others because it is here where the money is made to meet expenses of continuing in business. Face it .. business have bills to pay. General Electric must meet it's obligations just as surely as we must in our family's daily existence. AT&T has daily obligations ... IBM and Microsoft face an overwhelming amount of daily expenses ... YOU and I are no different! We just operate on a different scale ... thankfully! To the extent that a business is able to meet it's expenses - pay it's bills, if you will, it should, all things being equal, remain a viable business concern. The instant a business fails to generate these very short term funds is the instant it begins to go out of existence! STABILITY in cash flow generation is almost as important but is prioritized down a notch. The main reason for the 'downgrade' if you will is the nature of the need for cash flow. The expenses must be met, even if on a 'hit or miss' basis. Consistently generating that money is 'stability', crucial in need but behind the actual 'generation' in position. It is important to be sure as stabilizing at a level LOWER than necessary to meet expenses is unacceptable, for obvious reasons! This stability is achieved in most business by keeping a 'pipeline' full of forthcoming business, designed to provide regular cash infusions periodically. In other companies, stability can be achieved by ... well, just having a ton of cash on hand! Perhaps one of the best examples of this is Microsoft. During the recent onslaught of government or regulatory attacks accusing the software giant of monopolistic practices, fines in the millions of dollars were tossed about as potential 'punishment' for these alleged violations. Can you imagine how LITTLE would be the impact of a $10 million "fine" on a company that has $50 BILLION 'unattached' in the bank??! The final area of consideration is long term GROWTH. Once a company has developed it's business plan to the point that it can remain a financially viable entity, it must then concern itself with the concept of getting bigger. While specific growth is different for everyone the fact remains that you can't just 'stand still' in business. You're either growing or dying! The easiest way to grasp this QUICKLY is to think back to the first job you had. Focus on the INCOME that job provided and now try to imagine existing today on that income. The same principles exist for businesses as well. You can't stand still there either! They must meet (and beat) the competition, so research and development are necessary. Technological advances come along and the number of employees must be increased to handle the new jobs these advances create. We could spend volumes on this aspect, but I think you probably get the picture! So, all businesses, large or small have these same three areas of concern; cash flow generation, stability and growth. Now, let's try to pull these concepts down to a level where we might be able to see a direct connection to our trading businesses. We are traders. Trading is our business. Let's agree that we have needs for cash flow, stability and growth in order to manage our trading business more effectively. Trading is not just throwing money at the stock market in some 'willy-nilly' fashion. We have to define our trading business in such a way that we can apply sound business principles to insure that we truly have a 'going concern'. Here's how I do that in my business and how I teach others in the trading labs to do the same thing. Lacking both the time and room for a detailed description let me summarize what we do... First, my cash flo STABILITY in cash flow generation is almost as important but is prioritized down a notch. The main reason for the 'downgrade' if you will is the nature of the need for cash flow. The expenses must be met, even if on a 'hit or miss' basis. Consistently generating that money is 'stability', crucial in need but behind the actual 'generation' in position. It is important to be sure as stabilizing at a level LOWER than necessary to meet expenses is unacceptable, for obvious reasons! This stability is achieved in most business by keeping a 'pipeline' full of forthcoming business, designed to provide regular cash infusions periodically. In other companies, stability can be achieved by ... well, just having a ton of cash on hand! Perhaps one of the best examples of this is Microsoft. During the recent onslaught of government or regulatory attacks accusing the software giant of monopolistic practices, fines in the millions of dollars were tossed about as potential 'punishment' for these alleged violations. Can you imagine how LITTLE would be the impact of a $10 million "fine" on a company that has $50 BILLION 'unattached' in the bank??! The final area of consideration is long term GROWTH. Once a company has developed it's business plan to the point that it can remain a financially viable entity, it must then concern itself with the concept of getting bigger. While specific growth is different for everyone the fact remains that you can't just 'stand still' in business. You're either growing or dying! The easiest way to grasp this QUICKLY is to think back to the first job you had. Focus on the INCOME that job provided and now try to imagine existing today on that income. The same principles exist for businesses as well. You can't stand still there either! They must meet (and beat) the competition, so research and development are necessary. Technological advances come along and the number of employees must be increased to handle the new jobs these advances create. We could spend volumes on this aspect, but I think you probably get the picture! So, all businesses, large or small have these same three areas of concern; cash flow generation, stability and growth. Now, let's try to pull these concepts down to a level where we might be able to see a direct connection to our trading businesses. We are traders. Trading is our business. Let's agree that we have needs for cash flow, stability and growth in order to manage our trading business more effectively. Trading is not just throwing money at the stock market in some 'willy-nilly' fashion. We have to define our trading business in such a way that we can apply sound business principles to insure that we truly have a 'going concern'. Here's how I do that in my business and how I teach others in the trading labs to do the same thing. Lacking both the time and room for a detailed description let me summarize what we do... First, my cash flo The final area of consideration is long term GROWTH. Once a company has developed it's business plan to the point that it can remain a financially viable entity, it must then concern itself with the concept of getting bigger. While specific growth is different for everyone the fact remains that you can't just 'stand still' in business. You're either growing or dying! The easiest way to grasp this QUICKLY is to think back to the first job you had. Focus on the INCOME that job provided and now try to imagine existing today on that income. The same principles exist for businesses as well. You can't stand still there either! They must meet (and beat) the competition, so research and development are necessary. Technological advances come along and the number of employees must be increased to handle the new jobs these advances create. We could spend volumes on this aspect, but I think you probably get the picture! So, all businesses, large or small have these same three areas of concern; cash flow generation, stability and growth. Now, let's try to pull these concepts down to a level where we might be able to see a direct connection to our trading businesses. We are traders. Trading is our business. Let's agree that we have needs for cash flow, stability and growth in order to manage our trading business more effectively. Trading is not just throwing money at the stock market in some 'willy-nilly' fashion. We have to define our trading business in such a way that we can apply sound business principles to insure that we truly have a 'going concern'. Here's how I do that in my business and how I teach others in the trading labs to do the same thing. Lacking both the time and room for a detailed description let me summarize what we do... First, my cash flo So, all businesses, large or small have these same three areas of concern; cash flow generation, stability and growth. Now, let's try to pull these concepts down to a level where we might be able to see a direct connection to our trading businesses. We are traders. Trading is our business. Let's agree that we have needs for cash flow, stability and growth in order to manage our trading business more effectively. Trading is not just throwing money at the stock market in some 'willy-nilly' fashion. We have to define our trading business in such a way that we can apply sound business principles to insure that we truly have a 'going concern'. Here's how I do that in my business and how I teach others in the trading labs to do the same thing. Lacking both the time and room for a detailed description let me summarize what we do... First, my cash flow is a function of my daily, short term trading. This is not day trading by design. Rather, I use one of several strategies designed to get into a trade and then back to cash in a 1-5 day period. Trade only the journey the stock normally takes each day, being content with SMALL (daily) profits. Here are some givens:
Growth comes from successful long term (greater than 90 days) trading. For this, my favorite strategy is selling naked puts on high quality Blue Chip stock (however you define 'blue chip'). A quick trip down this lane shows us picking out 'chippers' on weakness, selling puts having strike prices just below earlier PEAK values. The operative here is that we don't really care if the stock regain these earlier values ... just moving toward them will give us most of the profit we seek! So there we have all three management aspects of any successful business; cash flow, stability and growth. Treat your trading like a business and it will treat you like royalty! Make it a great day! Bob
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