Transform Your Business Name into a Brand NameIt's easy to think that because you have a name, logo and tag line, that
you have a brand. But corporate identity is just the first step of building a
brand image. The name, logo and tag line are two dimensional
elements in a three dimensional world. And to become "real", to become
a living, breathing, brand name, companies must possess three
dimensional attributes. In other words, they must possess the same
qualities
enced a recent study of career employment (source not cited) that hundreds of employers found new college graduates "woefully unprepared" for the job market.For years education from K-13 has focused on learning or the acquisition of knowledge, but has miserably failed on performance or the application of knowledge. Universities or higher education continue this tradition and the 21st century is reaping the results – unprepared workers who are highly intelligent, but can’t negotiate themselves out of a cardboard box.
The University of Michigan Annual Recruiting Trends has documented the needs of employers for over 30 years. In its 2002 report, employers want graduates who have a passion for the position along with a total package including:
Given that many employers are looking for skill sets that are not currently being taught at the higher academic levels and probably not at the high school levels for those not immediately attending college suggests that these institutions of learning are indeed setting many young people up to fail. This would not be such a tragedy if they were not collecting thousands of dollars.