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Add You - Top Five Reasons To Become A Junior Copywriter
Copyright 2006 Dr. Eileen Silva“Conference calls are too expensive.” “I don’t have the money to attend the conference.” “I can’t afford to advertise.” “I’m not making the money John (or whoever) is making, so I’m not able to do X, Y, Z.”I’ve heard a lot of these comments during my twenty plus years in the business. Interestingly, most of them have been second-hand reports from other distributors, not in-person comments from the speaker. There seems t
5) You Instantly Gain The Right To Compete Against Others To Sell And Produce Television Commercials
This is the biggie. And it's no laughing matter.
When you start as a junior, you will repeatedly be brought into new business pitches, client saves and general creative 'gangbangs' (just a fancy way of saying competition) where it is and always will be winner take all. You will put your best thinking up against the best thinking from people who have been in advertising forever.
And the big winner in advertising, with all of this competition going on, is whoever gets to produce television.
Ad agencies GENERALLY do not care where the great
Do You Need a Dallas Cleaning Service?Each year, in the Dallas area, a fairly large number of homeowners and business owners use a Dallas cleaning service. Are you one of those individuals? If not, there is a good chance that you will be in the future, maybe. However, when it comes to hiring the services of a Dallas cleaning service, there are many individuals who are unsure as to whether not they need to hire professional assistance. If you are one of th
Become a podiatrist, a taxidermist or a typist if you feel so inclined. Get into the smoked meats industry if that's your legacy. But if you want to lead a charmed career: become a junior copywriter.
When you become a junior copywriter, every part of life noticeably changes. Coffee tastes richer. Traffic seems less snarled. Roommates don't seem so 'roommate-like.' After you arrive, the good life takes form.
So here, in no particular order, are the top 5 reasons to become a junior copywriter:
1) Play XBox. Get Check.
It is NOT a misconception that junior copywriters have free time to burn. They do. It's called 'concepting' in the advertising biz. In fact, a junior copywriter and a junior art director (hence a junior creative team) can 'concept' deep into the night with enough games. And beer.
But they can only do this IF they deliver the goods when it comes time to present their work to their Creative Directors. It seems almost crazy, but junior creatives can ABSOLUTELY do anything and everything they want besides work, IF they perform when it comes time to 'show the work' and then produce the work.
2) Movie Times Usually Start Around 11:45am
Hey, you spent months on building the perfect portfolio, you've got movies to catch up on.
Don't laugh, junior copywriters go to the movies a lot more than anyone thinks. In fact, most juniors really believe they're being set up when they head out to the movies the first few times. But just like #1 above, your time as a junior is your time. And if you can 'concept' through the roof and catch the new Harry Potter installment at the same time, then more power to you.
It's all a balancing act. With no net.
3) Every Day Is Dress Down Friday
This one gets under the skin of almost everyone who isn't a junior creative. The ability to wear ripped jeans and a t shirt and earn six figures is a way of life in advertising. As long as clothes are clean (and even that's a bend-able rule) juniors are able to wear whatever makes them comfortable.
Sandals during the winter? Head bands? Work out clothes? No socks...ever? All perfectly acceptable if the work that's presented is GREAT. (Otherwise, break out some socks really fast!)
4) You Become Sexy
It doesn't matter if you're overweight, a heavy smoker and have ear hair starting to show, when you become a junior copywriter, you get sexy real fast. "See that guy by the bar? Junior copywriter." Society will view you differently. The opposite sex will be more inclined to overcome the outside to get to the inside. Sounds crazy...but its true.
(Caution: #4 is typically over abused by the male junior copywriters we have seen.)
5) You Instantly Gain The Right To Compete Against Others To Sell And Produce Television Commercials
This is the biggie. And it's no laughing matter.
When you start as a junior, you will repeatedly be brought into new business pitches, client saves and general creative 'gangbangs' (just a fancy way of saying competition) where it is and always will be winner take all. You will put your best thinking up against the best thinking from people who have been in advertising forever.
And the big winner in advertising, with all of this competition going on, is whoever gets to produce television.
Ad agencies GENERALLY do not care where the great
Freight brokers are described quite simply as people who bridge the gap between a shipper (those that will need to transport goods) and a licensed and reliable logistics provider, in this case, truckers.Categorically, freight brokers are called transportation intermediaries. In other words, they are the middle men who ensure a shipper gets reliable movers to do the job and help the carriers to get in touch with customers and earn money.These brokers do
But they can only do this IF they deliver the goods when it comes time to present their work to their Creative Directors. It seems almost crazy, but junior creatives can ABSOLUTELY do anything and everything they want besides work, IF they perform when it comes time to 'show the work' and then produce the work.
2) Movie Times Usually Start Around 11:45am
Hey, you spent months on building the perfect portfolio, you've got movies to catch up on.
Don't laugh, junior copywriters go to the movies a lot more than anyone thinks. In fact, most juniors really believe they're being set up when they head out to the movies the first few times. But just like #1 above, your time as a junior is your time. And if you can 'concept' through the roof and catch the new Harry Potter installment at the same time, then more power to you.
It's all a balancing act. With no net.
3) Every Day Is Dress Down Friday
This one gets under the skin of almost everyone who isn't a junior creative. The ability to wear ripped jeans and a t shirt and earn six figures is a way of life in advertising. As long as clothes are clean (and even that's a bend-able rule) juniors are able to wear whatever makes them comfortable.
Sandals during the winter? Head bands? Work out clothes? No socks...ever? All perfectly acceptable if the work that's presented is GREAT. (Otherwise, break out some socks really fast!)
4) You Become Sexy
It doesn't matter if you're overweight, a heavy smoker and have ear hair starting to show, when you become a junior copywriter, you get sexy real fast. "See that guy by the bar? Junior copywriter." Society will view you differently. The opposite sex will be more inclined to overcome the outside to get to the inside. Sounds crazy...but its true.
(Caution: #4 is typically over abused by the male junior copywriters we have seen.)
5) You Instantly Gain The Right To Compete Against Others To Sell And Produce Television Commercials
This is the biggie. And it's no laughing matter.
When you start as a junior, you will repeatedly be brought into new business pitches, client saves and general creative 'gangbangs' (just a fancy way of saying competition) where it is and always will be winner take all. You will put your best thinking up against the best thinking from people who have been in advertising forever.
And the big winner in advertising, with all of this competition going on, is whoever gets to produce television.
Ad agencies GENERALLY do not care where the great
Denim jeans and Europe seem to be made for each other. The relationship goes back a long time. In fact the very word jeans come from a type of material that was named after sailors from Genoa in Italy. The word denim is from another French material serge de nimes.The end of the Second World War was the time when denim blue jeans gained new status in Europe. Rugged yet relaxing they stood for freedom and a great future. Both men and women wore them. In Europe
It's all a balancing act. With no net.
3) Every Day Is Dress Down Friday
This one gets under the skin of almost everyone who isn't a junior creative. The ability to wear ripped jeans and a t shirt and earn six figures is a way of life in advertising. As long as clothes are clean (and even that's a bend-able rule) juniors are able to wear whatever makes them comfortable.
Sandals during the winter? Head bands? Work out clothes? No socks...ever? All perfectly acceptable if the work that's presented is GREAT. (Otherwise, break out some socks really fast!)
4) You Become Sexy
It doesn't matter if you're overweight, a heavy smoker and have ear hair starting to show, when you become a junior copywriter, you get sexy real fast. "See that guy by the bar? Junior copywriter." Society will view you differently. The opposite sex will be more inclined to overcome the outside to get to the inside. Sounds crazy...but its true.
(Caution: #4 is typically over abused by the male junior copywriters we have seen.)
5) You Instantly Gain The Right To Compete Against Others To Sell And Produce Television Commercials
This is the biggie. And it's no laughing matter.
When you start as a junior, you will repeatedly be brought into new business pitches, client saves and general creative 'gangbangs' (just a fancy way of saying competition) where it is and always will be winner take all. You will put your best thinking up against the best thinking from people who have been in advertising forever.
And the big winner in advertising, with all of this competition going on, is whoever gets to produce television.
Ad agencies GENERALLY do not care where the great
Brochure design is an important element of the overall small business advertising plan. A well designed brochure is often the first introduction your customer gets to your company. It is important to put some thought and effort into its production. There are some things that can be done to insure a quality brochure.Brochure printing should be done by a company that is experience in producing high quality products. You can review samples of their previous work
Sandals during the winter? Head bands? Work out clothes? No socks...ever? All perfectly acceptable if the work that's presented is GREAT. (Otherwise, break out some socks really fast!)
4) You Become Sexy
It doesn't matter if you're overweight, a heavy smoker and have ear hair starting to show, when you become a junior copywriter, you get sexy real fast. "See that guy by the bar? Junior copywriter." Society will view you differently. The opposite sex will be more inclined to overcome the outside to get to the inside. Sounds crazy...but its true.
(Caution: #4 is typically over abused by the male junior copywriters we have seen.)
5) You Instantly Gain The Right To Compete Against Others To Sell And Produce Television Commercials
This is the biggie. And it's no laughing matter.
When you start as a junior, you will repeatedly be brought into new business pitches, client saves and general creative 'gangbangs' (just a fancy way of saying competition) where it is and always will be winner take all. You will put your best thinking up against the best thinking from people who have been in advertising forever.
And the big winner in advertising, with all of this competition going on, is whoever gets to produce television.
Ad agencies GENERALLY do not care where the great
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.WHAT IS A BRAND?Your b
5) You Instantly Gain The Right To Compete Against Others To Sell And Produce Television Commercials
This is the biggie. And it's no laughing matter.
When you start as a junior, you will repeatedly be brought into new business pitches, client saves and general creative 'gangbangs' (just a fancy way of saying competition) where it is and always will be winner take all. You will put your best thinking up against the best thinking from people who have been in advertising forever.
And the big winner in advertising, with all of this competition going on, is whoever gets to produce television.
Ad agencies GENERALLY do not care where the great ideas come from...as long as they come. So the juniors have as good a shot with their great thinking as the heavy hitters do. (Politics and back stabbing aside, of course.)
Think you want to become a junior copywriter now? Or are you still thinking about those smoked meats?
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